Hasta La Creative!

A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children’s Online Privacy Protection Act) by unknowingly sharing data signals. Over 70% of the top 1,000 popular apps directed at children on Apple’s App Store and Google Play share people’s GPS signals or IP addresses with…

Despite the collective sigh of relief from the marketing industry at Google’s protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client’s media mix to new formats in order to…

A recent study found that nearly half of Americans allow pets to sleep in their beds, and 46% of those devoted animal lovers say they actually rest better with their four-legged friends beside them. What the research didn’t capture: just how much bed hogging, blanket stealing, dream running and heavy snoring consumers endure, though about…

How customer experience must evolve in a world where everything is connected.

Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia. NFT platform…

It’s not always easy to know when and how legal representation might be helpful in every day life. TV and film representations focus on high-profile criminal cases, which can obscure the more commonplace instances in which legal advice might come into play, such as landlord disputes, formation or dissolution of a business or divorce proceedings….

California Attorney General Rob Bonta announced today that the state reached a settlement of $1.2 million with Sephora for breaching the California Consumer Privacy Act (CCPA) where the retailer sold people’s data without telling them. After conducting an enforcement sweep of online retailers, Bonta found Sephora failed to process people’s requests to opt-out of the…

Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel’s new original series Idea House: Mountain Modern. Best Buy serves as the key ad sponsor of the series, following husband-and-wife design/build team Jared and Amber Pfifer as they construct a new home in the Rocky Mountains. The series…

Snap Inc.’s Snapchat+ premium subscription service gives subscribers access to a series of exclusive and experimental features in the Snapchat application. One of these features is called “Ghost Trails,” and it allows subscribers to see where their friends have traveled over the past 24 hours on Snap Map. These Ghost Trails will only appear for…

AT&T tapped hologram technology to bring the history of cellphones to life as part of recent activation at the Dos Equis Pavilion in Dallas during a Latin music festival. The carrier used portal-like display devices from startup Proto Hologram to render three-dimensional objects in 4K, volumetric resolution in such a way that it looked like…