Aug
27
NBC Discusses Ending Prime-Time Lineup at 10 p.m.
Posted in: UncategorizedEven the consideration of such a move shows the waning influence of traditional broadcast TV.
Aug
26
Marketing Morsels: Omnipresent Doritos, a Taco Bell Metaverse Wedding and Oscar Mayer Cold Dogs
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is…
Aug
26
NBC discusses ending prime-time lineup at 10 p.m.
Posted in: UncategorizedEven the consideration of such a move shows the waning influence of traditional broadcast TV.
Aug
26
How web accessibility can help brands boost business
Posted in: UncategorizedAccessible’s panel at the Ad Age Small Agency Conference detailed the benefits of making brand websites accessible to the 61 million Americans with a disability.
Aug
26
Marketing winners and losers of the week
Posted in: UncategorizedPopeyes seizes on viral TikTok and Domino’s wins ‘most likeable ad’—plus why it was a bad week for Sephora, Zoom and Sony.
Aug
26
Tushy offers $100 'butthole bleaching' rebates for National Toilet Paper Day
Posted in: UncategorizedTushy tongue-in-cheek offer poo-poos industry, and Charmin does social posts as other as big brands largely ignore the day.
Aug
26
Watch the newest commercials from Grubhub, Kohl’s, Popeyes and more
Posted in: UncategorizedGrubhub promotes its partnership with “MasterChef,” the reality TV show, on MasterChef Table, a virtual restaurant.
Aug
26
Facebook: How to Use the Add Yours Sticker in Reels
Posted in: UncategorizedMeta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our…
Aug
26
The greatest ad hits from Pete Favat as Deutsch LA creative chairman retires
Posted in: UncategorizedAs the Deutsch LA creative chairman announces retirement, here’s a look back at some of his most memorable campaigns.
Aug
26
As Ad Industry Embraces First-Party Web, Media Owners Must Modernize Structure
Posted in: UncategorizedThe last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges. It’s not a philosophical nuance. Simply put, the alternative is death by the recent wave of privacy…
Aug
26
How virtual hearing aids are entering Roblox to fight stigma among Gen Z
Posted in: UncategorizedSoundly designed a line of virtual hearing aids for the gaming platform.
Aug
26
A Liquor Brand’s Challenge: When Marketing a New Spirit Requires Building an Entirely New Category
Posted in: UncategorizedIs it gin? Is it mezcal? Is it rum? Those are among the questions an initial imbiber of Empirical might ask on their first encounter with the alcohol brand released this summer. The term “empirical” is defined as “both based on observation and experiment,” as well as “derived solely from experience.” That ethos is at…
Aug
26
Walmart’s new data play and what marketers need to know: Datacenter Weekly
Posted in: UncategorizedAlso: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news in a nutshell and more.
Aug
26
To Celebrate 75 Years, Nascar looks in the Rearview Mirror
Posted in: UncategorizedWith the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the…
Aug
26
Agency news you need to know this week
Posted in: UncategorizedChivas Regal selects Tombras, Horizon wins LionsGate, Stagwell launches AR platform at Twins game and more.
Aug
26
New Apple CarPlay sets up dashboard showdown with automakers
Posted in: UncategorizedA new version of Apple’s CarPlay takes control of every screen in a car, replacing automaker user interfaces and control and gaining access to additional vehicle and driver data.
Aug
26
Digitally or On Site, Brands Serve Up US Open Activations
Posted in: UncategorizedThe US Open showcases tennis’ brightest stars on its hard courts. But some of the event’s biggest names and longest-tenured veterans paid for their spot on the grounds. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing embraces its legacy as a former World’s Fair site by bringing some of…
Aug
26
Retail media networks—the new skills every marketer needs
Posted in: UncategorizedThe complexity of planning by ad product dramatically raises expertise requirements.
Aug
26
Fintech Revolut Invites the Underdog Into a Once Elitist Money Club
Posted in: UncategorizedThe realm of money can appear closed off, ruled by the elite and powerful. British fintech Revolut claims to want to break down those barriers and make finance more accessible. The challenger bank has launched a campaign, titled “Your Way In,” that shows everyday people unlocking previously unattainable opportunities in money. Created by agency Wieden+Kennedy…
Aug
26
Ad Chatter: Justin Bajan On Running Your Own Shop
Posted in: UncategorizedIf you’re a creative working in advertising, running your own shop sounds like a dream. But it involves much more business thinking and a whole lot of other skills. On this latest episode of Ad Chatter, Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talked with me about running his own shop. We discuss: How […]
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