Breakout Star Eva Reign Takes Her Cues From the Stars

Age: 26 Claim to fame: Eva Reign is the breakout star of Billy Porter’s directorial debut, Anything’s Possible, the coming-of-age story of a trans teenage girl, now streaming on Amazon Prime Video. Base: Brooklyn, New York Instagram: @msevareign What is the first form of media you consume in the morning? I start my days off…

Born 125 Years Ago, the Swiss Army Knife Remains a Staple

In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who’d fought in World War II. Some 20,000 troops a day boarded ships bound for home. In their rucksacks, many of the men carried souvenirs like battle flags, helmets and even grenades. Those who’d fought in Europe frequently…

Purpose Versus Performance: Major Food and Beverage Marketers Find the 2 Are Inextricably Linked

Talk to any brand executive from any type of company, and you’ll get the same answer: Successful companies have to focus on both branding and performance. But if you talk to these same leaders on background, they’ll admit it’s indeed tough to accomplish both when the economy–and along with it, consumer confidence–dips. As marketing budgets…

The Femtech Revolution Is Here, but Bias Threatens to Slow Its Growth

The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says: “This is a woman. She has a body. Her body has … never been studied properly, ever. Not…

Streamers Have Fallen for Digital Product Placement, but Buyers Aren’t Yet Sold

Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table–and Amazon is taking that sentiment literally. During its NewFronts presentation in May, Amazon showcased an example of M&M’s digitally appearing on a table in an episode of Prime Video’s series…

This Journalist Put Learning First to Become CMO of Canva

It’s a tale as old as startups: One day you’re going through the motions at work. The next, your company has run out of money and you’re left looking for a new job. That’s the position Zach Kitschke was in nine years ago. At the time, he was writing about technology and startups for From…

Zach Woods Makes His Commercial Directorial Debut for Quill.com

Office & services

Pinterest’s dip in users less than what analysts expected in second quarter

The company said it had 433 million monthly active users at the end of the period on June 30, about the same as in the previous quarter.

Pinterest’s User Base Continued to Erode in Q2 2022

Pinterest reported revenue of $666 million for the second quarter, up 9% versus the second quarter of 2021 and 16% from the first quarter of this year. The company said in its letter to shareholders that revenue from shopping ads grew at double the rate of overall revenue year-over-year, adding that it saw strength from…

Vote Now for Adweek’s 2022 Readers’ Choice: Best of Tech Partner Awards

For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should…

Oracle cuts workers in US customer experience unit

The customer experience division at Oracle provides analytics and advertising services.

Heinz Taps State-of-the-Art AI to Design Its Next Ad Campaign

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle. The company’s marketing team fed a series of generic ketchup-related prompts into research group OpenAI’s state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results…

How brands are celebrating England's historic Euros win

Heinz, Nike, Amazon and the BBC are some of those cheering the Lionesses women’s team

To Dine For Podcast: Beth Santos, Founder & CEO of Wanderful

On this week’s episode of To Dine For, host Kate Sullivan is joined by Beth Santos, founder & CEO of Wanderful. Santos is a serial entrepreneur and community builder, out to disrupt travel for women worldwide with her global lifestyle brand and inclusive community of thousands of travelers and travel content creators. Wanderful reaches over…

Spain's body positivity ad slammed for doctoring women’s images

Some of the images from the campaign from Spain’s Equality Ministry have been taken down.

BeReal: How to Clear the App’s Cache

The BeReal social networking application encourages every user to share one post per day. As people use the BeReal app, it’s possible that they may experience technical issues. If this is the case, they can clear the app’s cache from within its settings menu in an attempt to fix these issues. Our guide will show…

Bad Bunny Reigns Again Before Beyoncé’s Chart Arrival

The Puerto Rican pop star logs a seventh week at No. 1 on the Billboard album chart; numbers for “Renaissance,” Beyoncé’s latest, arrive next week.

Watch the newest commercials from Kohl’s, Rooms To Go, Visit Scotland and more

Visit Scotland serves up another in a series of stunningly scenic spots as part of its continuing “Scotland is calling” campaign. 

 

Rent the Runway Garments Seek Forever Homes at Saks Off 5th

Discount designer retailer Saks Off 5th rebranded in March to better appeal to younger shoppers, and continued the revamp with a rewards program in May. Now, the transformation continues through a partnership with fashion rental service Rent the Runway. A new pre-owned section on the retailer’s website showcases a curated collection of women’s clothing that…

PepsiCo takes an 8.5% stake in Celsius for $550 million

PepsiCo’s deal with fitness-energy drink maker Celsius includes a long-term strategic distribution agreement.