Aug
04
Watch the newest commercials from Discovery+, Bumper.com, RockAuto and more
Posted in: UncategorizedRockAuto says it stocks “all the parts your car will ever need.”
Aug
04
What Georgia-Pacific, Oral-B, Little Tikes and TCL Are Doing Right on Amazon
Posted in: UncategorizedEvery day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC’s Digital Commerce Index, or dComm Index for short, can help explain why. Here’s how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with…
Aug
04
Stagwell CEO Mark Penn on its media approach, competition and outlook
Posted in: UncategorizedSeven takeaways following Stagwell’s second-quarter report, including how creativity and media agencies are joining forces.
Aug
04
‘Everyone Belongs’ in GapKids’ Joyful Back-to-School Campaign
Posted in: UncategorizedFor many kids, starting a new school year can be one of the most daunting times in their young lives. It can be even more so when they are differently abled or settling into new family dynamics at the same time. With this in mind, GapKids wanted its latest campaign to inspire these children to…
Aug
04
3 winning plays that CMOs can use to get ahead of the game
Posted in: UncategorizedTo succeed today, CMOs must access personal leadership relationships with peers, while transforming organizational processes and in-house capabilities quickly.
Aug
04
Crispin Porter Bogusky Moves Into the Stagwell Media Network, the Holding Company’s Fastest Growing Group
Posted in: UncategorizedStagwell is expanding its media network by moving more of its agencies under the Stagwell Media Network (SMN) structural umbrella, including Forsman & Bodenfors, Crispin Porter Bogusky, Vitro and Observatory. The change is effective today and comes as SMN posted 33% net revenue growth in the second quarter, making it Stagwell’s fastest-growing network. In the…
Aug
04
How Criteo handled Apple data limits and Google's post-cookie chaos
Posted in: UncategorizedAd tech firm is a case study for programmatic ad companies that are dealing with an industry in flux.
Aug
04
Beats By Dre Celebrates Marcus Rashford Ahead of Soccer Season
Posted in: UncategorizedIn a bid to instill belief in its audience and ahead of kicking off the Premier League soccer season in the U.K., headphone brand Beats By Dre has released an online film featuring Manchester United striker Marcus Rashford narrated by rapper Santan Dave. The 58-second spot titled “Never Beaten” was illustrated by Gaia Alari and…
Aug
04
Stagwell maintains outlook after 16% organic revenue growth in second quarter, sees ‘healthy pitch market’
Posted in: UncategorizedPlus, Crispin Porter Bogusky, Forsman Bodenfors, Observatory, and Vitro will Join Stagwell’s media network, the holding company announced.
Aug
04
Paramount+ Adds Nearly 5 Million Subscribers, Breaking 43 Million
Posted in: UncategorizedIn a down quarter for many streaming services, Paramount hasn’t yet peaked. The company’s flagship streaming service Paramount+ added 4.9 million subscribers during the second quarter, growing to over 43 million. That’s despite removing 1.2 million subscribers in Russia. Paramount+’s 4.9 million additions remain down from the 6.8 million subscribers it added last quarter, but…
Aug
04
JD Vance and Tim Ryan Compete for Ohio’s Open Senate Seat
Posted in: UncategorizedJD Vance, author of Hillbilly Elegy: A Memoir of a Family and Culture in Crisis is running for Senate in Ohio. He’s a Republican, and like so many of his peers on the right, his language is vile. “Joe Biden’s open border is killing Ohioans with more illegal drugs and more Democrat (sic) voters pouring into […]
The post JD Vance and Tim Ryan Compete for Ohio’s Open Senate Seat appeared first on Adpulp.
Aug
04
Why Bulgari's metaverse strategy is a contradiction
Posted in: UncategorizedWhile not aligned with an open metaverse vision, the luxury retailer believes it is a step in the right direction.
Aug
04
In the Old Boy’s Club of Investing, Here’s How Fidelity Used Influencers to Speak Only to Women
Posted in: UncategorizedIf you happen to be among the 444,000 Instagram followers of L.A.-based Camden “Cammie” Scott, you know the sort of content the perky creator is likely to drop into your feed. She breezes through topics like health, wellness and wardrobe. But the 31-year-old really likes to talk about skincare. An average Instagram video will feature…
Aug
04
LiftMaster owner Chamberlain hires Droga5 to lead rebrand, business overhaul
Posted in: UncategorizedChamberlain will work with Accenture Song to recast marketer into a smart-access tech company.
Aug
04
Warner Brothers Discovery Reveals EMEA Leadership Team
Posted in: UncategorizedAs it continues to restructure its executive teams, Warner Brothers Discovery (WBD) has revealed the leadership team for its operations across the U.K. and Ireland under recently-appointed general manager Antonio Ruiz. This also includes content, ad sales and marketing. Top line The team will include Katie Coteman, who was made vp and head of advertising…
Aug
04
Volkswagen EV ad stars Christian Pulisic under pressure
Posted in: UncategorizedU.S. Men’s National Soccer Team captain fronts film for VW’s ID.4 as U.S. production of vehicle begins.
Aug
04
Tiffany & Co. Releases $50K Necklace Replicas of NFT Collectibles, Which, Naturally, Are NFTiffs
Posted in: UncategorizedTiffany & Co. is taking non-fungible tokens (NFTs) into the physical realm with a pricey new necklace offered exclusively to holders of CryptoPunks art, a set of pixelated-looking avatars that have become popular in cryptocurrency-adjacent circles. For around $50,000 (30 Ethereum), owners of these NFT artworks can pay to have a hand-crafted diamond-encrusted pendant made…
Aug
04
CNET Poaches Condé Nast Chief Data Officer to Build Out Its Performance Advertising
Posted in: UncategorizedThe sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that it has hired Karthic Bala as its first-ever executive vice president of data product tech for CNET, a move that signals its desire to enhance its already sophisticated marketing strategy. Prior to joining Red Ventures,…
Aug
04
Discord and brands—how marketing strategies are evolving on the chat room platform
Posted in: UncategorizedAs brands become accustomed to Discord, test-and-learn approaches are giving way to more sophisticated functionality.
Aug
04
How to conduct layoffs respectfully—and avoid viral backlash
Posted in: UncategorizedFour essential communications rules of thumb.
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