“Have we met?” A multispecies approach to the planet

A couple of weeks ago, I went to the press view of the 23rd Triennale Milano International Exhibition. The event features various exhibitions as well as a series of national pavilions. The Democratic Republic of Congo and Austria were among my favourite but the pavilion which ambition, cleverness and coherence left a mark on me was the pavilion of The Netherlands.


Design Investigations students at the University of Applied Arts, Vienna: Takuma Kikuchi, Lucy Li, Florian Sapp and Alan Schiegl, Interspecies Play, 2022


Joost Emmerik, Botanical Bath, 2022. Have we met? Humans and Non-humans on Common Ground at La Triennale di Milano 2022. Photo: Cristiano Corte

Curated by Het Nieuwe Instituut under the title Have we met? Humans and non-humans on common ground, the show is an uplifting meditation on the urgency to welcome the perspectives of non-human life into our vision of the world. Have we met? questions our anthropocentric understanding of a planet that exists solely for human exploitation. One of the most damaging consequences of this shortsightedness is our failure to face environmental crises in a comprehensive and meaningful way.

The idea of a planet shared fairly between all living species is not a new one, not even in the West. What is original however is the collection of credible, collaborative tools and proposals that attempt to recalibrate the relationship between plants, fungi, microbes, humans and other animals. Instead of the usual techno-solutionism and pompous “design will save the world” mindset, the attitudes, tools and technologies selected for Have we met? explore realistic possibilities for interspecies relationships. These projects also reflect the Zoöp model which commits to making the interests of non-humans part of its organisational decision-making. In this model, the voices and interests of non-human life are represented by a “Speaker for the Living” who acts as observer, advisor and teacher in the organisation.

Have we met? Humans and non-humans on common ground features a dozen projects. I was particularly drawn to the ones that looked at the offshore energy industry in the North Sea.


An offshore oil drilling rig platform is towed by tug boats up the River Tees to Able Seaton Port for decommissioning in England. Photo: Getty, via The Independent


Drilling platform off the Dutch coast. Assessed by marine researcher Fiona Middleton. Have we met? Humans and Non-humans on Common Ground. 23rd Triennale Milano International Exhibition, La Triennale di Milano 2022. Photo: Cristiano Corte

Marine scientist Fiona Middleton has investigated the fate of pipelines, platforms and other offshore infrastructures in the North Sea. She identified a cluster of five small oil platforms located near the Dutch shore. One of them has already been decommissioned while the others are in some state of pre-decommissioning.

The Convention for the Protection of the Marine Environment of the North-East Atlantic (or OSPAR) states that rigs, including their contents and pipelines, must be entirely removed from the sea after decommissioning. However, several research by marine biologists have shown that offshore oil platforms have become oases of life, with fish, sponges, crustaceans, seabirds and other marine life using the base of the platforms either as a place to anchor to or as a place to visit and find food. Some scientists are even suggesting that the ageing oils rigs could be repurposed as ocean reefs.

In an interview with Wineke van Muiswinkel for Het Nieuwe Instituut, Middleton explains that before the arrival of offshore infrastructures, the North Sea wasn’t in great shape ecologically. Decades of trawling and anthropic marine activities had destroyed the oyster bed and other rocky structures that provide habitat for sea creatures.

Middleton‘s research challenges thus environmental campaigns that call for all oil rig structures to be entirely removed at the end of their economic lives. By leaving the rig structures in the sea we would shift from human values to non-human values without having to invest any money nor effort.


Embassy of the North Sea, Designing the Problem, 2022. Have we met? Humans and Non-humans on Common Ground. 23rd Triennale Milano International Exhibition, La Triennale di Milano 2022. Photo: Cristiano Corte


Embassy of the North Sea, Designing the Problem, 2022. Have we met? Humans and Non-humans on Common Ground. 23rd Triennale Milano International Exhibition, La Triennale di Milano 2022. Photo: Cristiano Corte

Designing the Problem, a project by Darko Lagunas, is also looking at energy exploitation in the North Sea and in particular the aftermath of offshore oil and gas energy. Lagunas is part of the Embassy of the North Sea: a group of artists, researchers, lawyers and activists that want the North Sea to become a real actor by listening to the political voices of things, plants, animals, microbes and people in and around the North Sea.

The research shown in the Dutch Pavilion invites us to consider what happens in the North Sea and other parts of the world when we build wind turbines in the sea. The wind turbines will reduce CO2 emissions but at what -or whose- cost? Are we going to, once again, disturb and endanger the marine life that we do not see?

The Embassy of the North Sea also probes into the environmental and humanitarian cost of the so-called green energy transition, in particular the mining -at the other side of the world- of the minerals necessary for the production of wind turbines. Outsourcing pollution and extractivism to distant countries is never going to be a “sustainable” solution. What we need, the project suggests, is to challenge the current economic system based on unlimited growth. We also need funding to help marine life thrive, a legal Zoöp representative acting on behalf of non-human interests and measures that ensure the fair treatment of workers and the environment in regions where raw materials are mined.


Brynjar Sigurðarson of Studio Brynjar and Veronika, Borgþór Sveinsson (still from the documentary), 2012


Brynjar Sigurðarson of Studio Brynjar and Veronika, Borgþór Sveinsson (still from the documentary), 2012. Have we met? Humans and Non-humans on Common Ground at La Triennale di Milano 2022. Photo: Cristiano Corte


Brynjar Sigurðarson of Studio Brynjar and Veronika, Borgþór Sveinsson (still from the documentary), 2012. Have we met? Humans and Non-humans on Common Ground at La Triennale di Milano 2022. Photo: Cristiano Corte

Borgþór, a documentary by Brynjar Sigurðarson and Sebastian Ziegler, follows a hermit who spends the winter in a cabin in the remote countryside of Iceland. Named Borgþór Sveinsson, the man is looking for bullfish, a rare species that only exists in a few places in the world. He patiently investigates what might interest the fish in an attempt to find a common ground.


Harald den Breejen and Sjoerd van Leeuwen, commissioned by regenerative farm Bodemzicht, Chicken Mobile, 2020-ongoing


Harald den Breejen and Sjoerd van Leeuwen, commissioned by regenerative farm Bodemzicht, Chicken Mobile, 2020-ongoing. Have we met? Humans and Non-humans on Common Ground at La Triennale di Milano 2022. Photo: Cristiano Corte


Mobile chicken coops. Photo: Bodemzicht

Chicken Mobile, designed by Harald den Breejen and Sjoerd van Leeuwen for regenerative farm Bodemzicht enables the regeneration of degraded soil. Chickens graze on fresh grass and insects in the open air all year round. They are moved from one area of ground to another in mobile chicken coops. Their grazing stimulates abundant grass growth, builds living soil and accelerates carbon storage.

In my view, Chicken Mobile is less a radical way to “advance equality in multispecies cohabitation” than yet another smart way to put animals at the service of human interests. The project does however present an improvement on the treatments that farming systems (particularly intensive ones) inflict on the vast majority of chickens and other sentient beings. Chicken Mobile also reflects the greater concern (compared to most Western countries) that Dutch people seem to have towards animals and the environment in general. The Netherlands Government, for example, has recently announced plans to halve the country’s nitrogen output by 2030 by using less fertiliser and cutting livestock numbers by 30 percent. I wish Belgium, France and Italy (the European countries I’m most familiar with) stopped looking at the impact of the meat industry on the environment as the ultimate taboo that shouldn’t be mentioned for fear of upsetting the electorate.


Leena Valkeapää and Oula A Valkeapää, Manifestations, 2017


Leena Valkeapää and Oula A Valkeapää, Manifestations, 2017

A compilation of text messages and emails between Sami reindeer herder Oula A. Valkeapää and his partner environmental artist Leena Valkeapää, the video Manifestations gives an intimate view into the Arctic landscape, where the fates of humans and the reindeer are deeply entangled. Everyday exchanges convey glimpses of modes of knowledge in a world that is changing due to the pressures of the modern economy and the climate crisis. They also communicate an air of questioning where the questions become a part of life, without the need to find clear answers.

More images from the Dutch Pavilion at the Triennale:


Joost Emmerik, Botanical Bath, 2022. Have we met? Humans and Non-humans on Common Ground at La Triennale di Milano 2022. Photo: Cristiano Corte


Joost Emmerik, Botanical Bath, 2022. Have we met? Humans and Non-humans on Common Ground at La Triennale di Milano 2022. Photo: Cristiano Corte


Have we met? Humans and Non-humans on Common Ground. 23rd Triennale Milano International Exhibition, La Triennale di Milano 2022. Photo: Cristiano Corte


Julian Abraham “Togar”, Water have no enemy, enemy have water, 2022. Have we met? Humans and Non-humans on Common Ground at La Triennale di Milano 2022. Photo: Cristiano Corte


Have we met? Humans and Non-humans on Common Ground. 23rd Triennale Milano International Exhibition, La Triennale di Milano 2022. Photo: Cristiano Corte


Have we met? Humans and Non-humans on Common Ground. 23rd Triennale Milano International Exhibition, La Triennale di Milano 2022. Photo: Cristiano Corte

The Netherlands pavilion Have we met? Humans and non-humans on common ground was curated by Klaas Kuitenbrouwer and Ellen Zoete. The show is part of Unknown Unknowns: An Introduction to Mysteries, the 23rd Triennale Milano International Exhibition, open until 12 December 2022 at Triennale in Milan.

Source

Introducing Leading Women Ecuador’s class of 2022

Learn about the 11 women being recognized this year for their leadership in advertising, marketing and media in Ecuador.

Ad Agencies Can, and Should, Do More to Support Journalism

If you’re an agency professional, take a minute and consider this question: Do you support journalism? “Of course I do,” many of you are thinking. After all, some of you pitch stories to reporters, literally giving them content and connecting them with sources. Some of you buy ads around the content journalists create–sometimes in print,…

Streaming TV and political advertising—inside the complicated shift from linear TV

As ad-supported streaming develops, it may become political advertising’s next frontier.

Coors Banquet Pays Tribute to Firefighters During Longest Wildfire Season Yet

Climate change has been a major factor in a drastic global increase in wildfires in recent years, and the effects on communities worldwide are seemingly endless. Firefighters are among those on the front lines, and many regions are experiencing unprecedented staffing shortages. With the acts of heroism often required of firefighters at the forefront, Coors…

Liberty Mutual's in-house agency lands a beer client

Insurer’s shop Copper Giants expands beyond in-house work with a project assignment for Harpoon Beer.

UK Publisher Reach Plc. Partners With LiveRamp to Adopt Its ATS Technology

The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues. The partnership will allow marketers using the LiveRamp…

Ad Age Leading Women event returns and ‘Password’ gets a reboot: The Week Ahead

Marketing and media events to watch in the next seven days, including the latest revival of the TV game show.

Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads?

When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its…

Infographic: An Inside Look at How Marketers Use Influencers

More than 50 million people consider themselves creators. That’s a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers…

Get your brand in the game with sports engagement

Marketers can explore addressable CTV to engage with sports enthusiasts wherever they’re consuming content, to drive consumers down the purchase funnel.

Redefine Meat, Maker of 3D Printed Steaks, Hires Agency NCA To Carve Out New Food Category

Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry. The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a…

Inside AMC’s ‘Bittersweet’ Farewell to Better Call Saul

Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later–Breaking Bad–had an even greater long-term impact on the network. After Breaking Bad ended its acclaimed run in 2013 as one of TV’s all-time greatest series, it passed the baton to prequel show Better Call…

See All the 2022 Adweek Podcast of the Year Awards Winners

As substantial investments in the audio space continue, 2022 has seen a long list of innovative, exciting and informative new podcasts arrive on the scene. Adweek’s annual Podcast of the Year Awards recognize the best among them, featuring shows across categories aimed at all sorts of audiences. Selected from hundreds of entries by a jury…

How Maejor Frequency Made a Winning Podcast by Listening to the Universe

Jared Gutstadt was stressed. He had booked a retreat in Tennessee’s Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base…

Who Killed Tair Rada? Inside Israel’s True Crime Obsession

A TV documentary upended a murder case and captivated the nation. But its sensational theories might also be distorting justice.

Abbott Elementary Wins 4 TCA Awards, Including Program of the Year

Abbott Elementary capped its breakout freshman season by dominating this year’s Television Critics Association Awards. The ABC comedy, which also received the most TCA Awards nominations, came out on top in four categories–Outstanding Achievement in Comedy, Individual Achievement in Comedy (for creator and star Quinta Brunson), Outstanding New Program and Program of the Year, which…

Sid Jacobson, Comic Book Writer With Range, Dies at 92

His portfolio included the adventures of Richie Rich and graphic treatments of 9/11 and torture by the C.I.A. He also wrote dozens of songs.

How the Right Kind of Product Placement Can Elevate Your Brand Message

While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today’s audiences, especially younger ones, live in an ad-dodging world. A recent study by Sharethrough found that 66% of TV viewers don’t actively watch TV ads. Too often, marketers are attempting to solve this challenge by taking…

5 Things to Know About Warner Bros. Discovery’s New Streaming Strategy for HBO Max

Earlier this week, rumors swirled with speculation surrounding the fate of HBO Max, from the idea that the streamer would shelve all scripted programming to the HBO brand disappearing. As we now know, none of that is true. Warner Bros. Discovery is indeed going to merge HBO Max and Discovery+ into a single streaming service,…