Hasta La Creative!

Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He’s also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont…

For the launch of its newest hero product and marketing initiative, the team at Prose enlisted an actual superhero. The personalized haircare brand partnered with actor, producer and “curl advocate” Lauren Ridloff for its “Curl Outside the Lines” campaign, which launched Aug. 9. Ridloff is the breakout star of Marvel’s Eternals, in which she made…

Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. and Havas’ Converged. Most people know The J.M….

With health and wellness a major focus among consumers in recent times, plant-based British protein bar Perkier has released a campaign that shows how some people are going to extremes to be good to themselves. The three 30-second spots in the “So Good You Don’t Have To Be” campaign from creative agency 10 Days aim…

YouTube is tops, TikTok is surging and Facebook is plummeting when it comes to usage by teenagers 13 through 17 in the U.S., according to the new Teens, Social Media and Technology 2022 study from Pew Research Center, released Wednesday. Pew used Ipsos’ KnowledgePanel to survey 1,316 U.S. teens from April 14 through May 4,…

The account manager also helped launch a Chipotle-themed makeup collection for e.l.f. including limited-edition products.

The stakes are high for the first “Thrones” spinoff, which could determine nothing less than the future of the franchise.

When someone is experiencing hardship, it’s not always easy to know what to say. Hopeful words can come across as meaningless platitudes and it may be difficult to find the value in activities that once sparked joy. However, in many cases, simply being present could change crisis outcomes and create a better tomorrow. Acknowledging the…

The Impact Index “addresses the pervasive toxicity online and the role that advertisers might play in monetizing that rhetoric.”

A nascent effort to surveil drop boxes for potential fraud is taking shape in at least 10 states, worrying election officials and law enforcement.