Hasta La Creative!

Travel marketers are paying attention to signs of an economic slowdown and adjusting their messaging and offerings.

Earlier this year, Havas’ New York and Germany offices co-released an app that helps people with hand tremors use smartphones and tablets. They released the app, named Stabyl, on the app store–for free. Havas took on the pro bono project after a teammate’s family member received a Parkinson’s diagnosis and found interacting with the digital…

Meta introduced new targeting segments for business-to-business advertisers on its platform, The company said in a blog post Tuesday that more than 200 million businesses and over 2.9 billion people use its applications daily. The new b-to-b targeting options when creating campaigns are: IT decision-makers: People who are information technology decision makers, based on their…

The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S. population falls into at least one of many minority groups: Black, Latinx, Asian, LGBTQ+,…

Fans went wild this summer when two superstars dropped their highly anticipated albums. Lizzo released Special while Beyonc? released her seventh studio album Renaissance. We were all excited to binge each and every song. So it came as a shock when both artists used the word “spaz” in their songs. Lizzo used the word in…

On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy. During the conversation, Sirkin shares the major blindspots he sees that most brands endure and the importance of learning from past mistakes and evolving strategies accordingly. Sirkin explains how to inspire…

Snap Inc. introduced an in-application tool for parents, Family Center, with the goal of helping them learn who their teens are friends with on Snapchat and who they communicate with, without seeing the actual conversations. Parents must install the Snapchat app and establish an account to use Family Center, and Snap explained in a blog…

Live from Los Angeles, it’s Kenan Thompson. On Tuesday, NBC and the Television Academy announced Saturday Night Live’s Kenan Thompson would host the 74th Emmy Awards. The broadcast airs live from the Microsoft Theater in LA on Monday, Sept. 12, at 8 p.m., with an accompanying livestream on Peacock for the first time. “Being a…

Instagram allows users to automatically share their Instagram Stories posts to their Facebook Stories. After an Instagram user turns this feature on, when they share a post to their Instagram Stories it will automatically be shared to their Facebook Stories as well. Our guide will show you how to automatically share your Instagram Stories to…

If successful, the VAB’s move could put rivals such as VideoAmp, iSpot.tv, Comscore and others on a more equal footing with Nielsen.