Mergers and acquisitions can be messy affairs. And if you’ve been following the saga of M&C Saatchi you’ll have noticed almost daily alerts on the two suitors chasing it for acquisition. The creative agency, which seems not entirely keen on the possibility of a sale, currently has bids from two companies–with no conclusion in sight…
(TrendHunter.com) The August 2022 social media trends range from AR-enabled Snapchat NFTs to Gen Z book clubs.
Notably, NFT displays are currently being considered by social media giant Snap Inc. NFT creators could…
‘Dreamworld is here. Taste the wonder,’ the brand says of this year’s final Creations beverage.
PepsiCo’s $550 million investment in Celsius will help the fast-rising brand win distribution on college campuses.
(TrendHunter.com) The August 2022 fashion trends range from vibrant hybrid perforated cleats to clothing rental services.
Notably, we see the lines between in-store, online, and in the metaverse blurring from brands…
(TrendHunter.com) The August 2022 lifestyle trends include health and wellness, emerging cuisine, and consumer entertainment. This month’s capsule captures prominent aspects of consumer lifestyles that are…
On World Cancer Day, let’s #CloseTheCareGap by scheduling a routine check-up for ourselves and our loved ones. Cervical Cancer affects a lot of women worldwide. The only way to turn the numbers in our favour is to get a pap smear. It takes only 5 mins and can help you detect and seek an early diagnosis for a healthier and happier life.
Advertising Agency: BEI Confluence, NEW DELHI, India
Meta released two new productivity applications for its Meta Portal video calling devices. Duet Display lets people turn their second-generation Meta Portal Plus or Portal Go into a second screen for their Mac or PC when the device is not being used on a video call. Users can work on multiple apps simultaneously and juggle…
Disney+’s ad-supported tier is on the way–and so are price increases across all of Disney’s streaming services. The company revealed a Dec. 8 release date for its highly anticipated ad-supported tier, as well as streaming price hikes, during its quarterly earnings call on Wednesday afternoon. Plus, Disney now has 221 million total subscribers across its…
The SCOTUS decision to overturn Roe v. Wade has been alarming for human rights advocates. It has also served as a reminder for many that the fight for reproductive justice is an ongoing one. For many reproductive health advocates, moving forward requires acknowledging a historic struggle that has required large-scale community efforts. To that end,…
Crown Media is finally focusing on its crown jewel. Crown Media Family Networks, the parent company of Hallmark’s cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association’s virtual summer press tour on Wednesday. “It is meaningful to have the Hallmark name front and center. No more saying…
LinkedIn added new features with a focus on helping recruiters improve their diversity, equity and inclusion efforts. The professional network said in a blog post Wednesday that its research shows that 77% of talent professionals believe diversity is very important to the future of recruiting, but 47% believe hiring managers aren’t held accountable for interviewing…
Native TikTok ads created exclusively for the platform, or ads created for broadcast or streaming services and repurposed for TikTok? Both work, according to a new study Magna Global commissioned in partnership with TikTok as part of its Magna Media Trials proprietary research offering. The study found that both types of ads drove positive brand…
Growing up is never easy, but AriZona Beverages is reminding us that adulthood doesn’t have to mean giving up the things that spark joy, like good ol’ nostalgia. Treating adults to a much needed drink this summer, the brand is launching AriZona Hard in Quebec, spikes the iconic iced tea with 5% alcohol. To celebrate…
Disney+ sets pricing hierarchy and cross-platform bundles.
The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark funnel feels like d?j? vu, a glitch in the matrix, because we’ve been here before. The internet created an obsession with measuring clicks. It was a timely remedy to marketing’s…
Progressive’s Flo says that she and her colleagues are “like knights sworn to protect our kingdom.”
The sustainability movement in fashion is still in its early stages, but more brands and retailers are increasingly leaning into and promoting sustainability. Rent the Runway is no stranger to this trend and has evolved as a leader in the space, setting new standards for sustainable fashion. Among the company’s most distinguishing commitments is its…
New tools for Facebook and Instagram advertisers are meant to improve shopping and app-install campaigns.
Since hitting the scene in 1906, New Balance has always had a desire to innovate, challenge the status quo and constantly reinvent itself. Addressing and embracing that challenge is now a core ingredient of the 116-year-old company’s success. This includes adding superstar rapper Jack Harlow to the brand’s roster of ambassadors, as well as experiments…
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