Jul
01
Meta slashes hiring plans as Zuckerberg warns employees
Posted in: UncategorizedMeta Platforms Inc. is slashing its hiring goals for engineers by at least 30% this year and warned all staff to brace for a severe economic downturn.
Jul
01
Diageo’s Latest Acquisition Will Harness AI to Analyze Your Tastebuds
Posted in: UncategorizedDo you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary–love it or leave it? These might be questions you’d expect from a waiter, not a whisky or vodka brand, but that’s about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped…
Jul
01
MPWIS Podcast: The Importance of Storytelling in Sports With WWE’s Stephanie McMahon
Posted in: UncategorizedOn this week’s episode of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with Stephanie McMahon, interim chief executive officer of the WWE. McMahon is no stranger to the sports world and the fandom attached to it. The WWE is in her DNA. She is the fourth…
Jul
01
8 ways Netflix can reimagine modern advertising
Posted in: UncategorizedWhy advertising doesn’t have to ruin Netflix.
Jul
01
National Geographic Spotlights America’s Native Nations on Instagram
Posted in: UncategorizedNational Geographic put its Instagram account in the hands of Quannah Rose Chasinghorse Friday. Chasinghorse is an Indigenous model and activist known for using her platform to support Indigenous sovereignty and sustainability, and she is featured in “We Are Here,” the cover story for the magazine’s July issue. The aim is to showcase Indigenous individuals…
Jul
01
Agency news you need to know this week
Posted in: UncategorizedVMLY&R expands to the west coast and creative agency Phenomenon changes its name.
Jul
01
Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby’s unite to battle the meat sweats Arby’s is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the “meat sweats,” so to…
Jul
01
Baltimore Banner, a News Start-Up, Aims to Challenge The Sun
Posted in: UncategorizedThe internet has pretty much killed local news wars. The Baltimore Banner, a nonprofit start-up, is trying to change that by taking on The Baltimore Sun.
Jul
01
Marketing winners and losers of the week
Posted in: UncategorizedPabst goes big with 1,844-pack and H&M surges—plus why it was a bad week for Walmart and StockX.
Jul
01
A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’
Posted in: Uncategorized“The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.” This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser’s Guide…
Jul
01
Watch Studio 30 presents: The duality of the CMO: The two halves powering the whole
Posted in: UncategorizedBlack Glass joins Ad Age Studio 30 at Cannes Lions to discuss the evolving CMO role and how marketing departments are being restructured to meet these challenges.
Jul
01
The List reunites at Cannes Lions 2022
Posted in: UncategorizedAd Age and Meta’s collective of advertising and marketing leaders gathered at Cannes to reaffirm their commitment to increasing diversity, equity and inclusion.
Jul
01
Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions
Posted in: UncategorizedThe Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good….
Jul
01
Watch Studio 30 Presents: Why Plus Company is betting on an agency 'un-network' model
Posted in: UncategorizedPlus Company’s Brett Marchand and Mekanism’s Jason Harris join Ad Age Studio 30 at Cannes Lions to discuss how their new deal brings value to clients and customers.
Jul
01
The Next Big Break for TV Advertisers: the Hispanic Audience
Posted in: UncategorizedDonna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics. “There are still a lot of marketers that don’t lean into the Hispanic audience,”…
Jul
01
‘We Have to Clean Up Our Act’: Industry Leaders and Critics Discuss Climate at Cannes Lions
Posted in: UncategorizedWhen it comes to climate action, it must be all hands on deck–including the advertising and marketing industry. This morning, the U.S. Supreme Court ruled that the Environmental Protection Agency’s ability to regulate greenhouse gas emissions from power plants under the Clean Air Act is more limited that previously understood. As many activists and observers…
Jul
01
Are Brands’ DEI Initiatives Keeping Up With Culture?
Posted in: UncategorizedHow can companies, brands and organizations connect their internal culture and how they’re run with brand marketing and how they’re represented to the outside world? A panel of marketers from Twitter, Zalando and Whalar set out to answer those questions, posed by Adweek’s creative and inclusion editor Shannon Miller, at the 2022 Cannes Lions International…
Jul
01
Adidas Global Head of Marketing on Unlocking the Power of Authenticity
Posted in: UncategorizedOn this week’s episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers. “I often think of my favorite Maya Angelou quote, ‘People will forget what you say, they’ll forget what you did,…
Jul
01
Marketers at Cannes See Spend Moving to the Creator Economy
Posted in: UncategorizedMore than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. “The creator economy is exploding right…
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