Jul
12
Jul
12
8 Track tape, Nippon Columbia Co., Ltd, Japan, 1971
Posted in: Uncategorized
Jul
12
McDonald’s Explores the Power of Sharing During a Summer of Love
Posted in: UncategorizedFor its summer campaign, fast food restaurant chain McDonald’s is targeting young consumers in the Netherlands with a love story that highlights the bond of sharing its menu items. Created by Amsterdam-based creative agency TBWANeboko and TBWAX, the 90-second spot titled “Holiday Love” tells the story of two teens on holiday, one English and one…
Jul
12
Twitter’s Lawyers Fire Off Defiant Reply to Elon Musk’s About-Face
Posted in: UncategorizedTwitter fired back at Elon Musk in a strongly worded letter, saying, “Twitter has breached none of its obligations under the agreement,” and adding, “Twitter demands that Mr. Musk and the other Musk parties comply with their obligations under the agreement.” The letter was penned by Wachtell, Lipton, Rosen & Katz litigation department co-chair William…
Jul
12
A Few Words From a Master Journalist
Posted in: UncategorizedFrancis X. Clines wrote thousands of lyrical, acutely observed articles for The New York Times. Here are excerpts from a few of them.
Jul
12
Question What You Think You Know With Baratunde Thurston
Posted in: UncategorizedAge: 44 Claim to fame: Baratunde Thurston is an Emmy-nominated host, author and cultural activist. His six-part adventure-filled primetime series, America Outdoors, premiered July 5 on PBS. Base: Los Angeles Twitter: @baratunde What is the first form of media or information you consume in the morning? I used to go to Twitter first. Now, I…
Jul
12
St-Germain’s Meteoric Rise to Become ‘Bartender’s Ketchup’
Posted in: UncategorizedTo the enduring benefit of cocktail lovers everywhere, Robert J. Cooper was not a man who gave up easily. Fifteen years ago, the 31-year-old approached his father with the idea of creating a liqueur made from elderflowers, a flavorful but fickle ingredient he’d first tasted in a cocktail in London’s storied Hakkasan Chinese restaurant. His…
Jul
12
A Blended Portfolio: How Publishers Are Integrating Their In-Person and Virtual Events
Posted in: UncategorizedIf you want to know how something works, first you have to take it apart. And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. Now, as health…
Jul
12
Lil’ Sweet Slidin’ Out on His Knees: The Story of Dr Pepper’s Biggest Mascot
Posted in: UncategorizedYou never really see him coming. One moment, you’re standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you’re craving a fizzy beverage with just a hint of sweetness. That’s when he emerges from the shadows (or a pool, or maybe a cake)…
Jul
12
Sara Moorthy Was Working With Data in Advertising Before It Was Cool
Posted in: UncategorizedTalking about data management and measurement back in 1995 was a very different conversation from today. But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail. Beginning with building websites back in the ’90s, then starting her own agency, Chautauqua Communications, in…
Jul
12
Agencies Desperately Desire Better Feedback From Brands After New Business Pitches
Posted in: UncategorizedNo agency wants to find out in the trade press the results of a pitch they invested five or six figures in. But as Tom Denford, CEO of pitch consultancy ID Comms, lamented, it happens far too often. Sometimes that’s because trade publications circle like sharks at the end of a review. But more often…
Jul
12
Pinterest Says Its Ban on Weight Loss Ads Is Working
Posted in: UncategorizedPinterest said searches on its platform containing “weight loss” are down 20% since it implemented its ban on ads containing weight loss language and imagery in July 2021. The platform released its Global Body Neutrality Report, saying that Pinners are instead coming to Pinterest in search of healthy habits, with searches for quick and healthy…
Jul
12
Top 100 Business Trends in July – From Digital Farmers Markets to Home Diagnostic Health Coaches (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The July 2022 business trends were shaped by a variety of exciting innovations and developments, which arrived from a particularly diverse range of industries, including tech, agriculture, media,…
Jul
11
How Elon Musk Damaged Twitter and Left It Worse Off
Posted in: UncategorizedMr. Musk swooped in and exposed Twitter’s lack of business and financial prospects. After criticizing the company’s weaknesses, he now wants to back out of buying it.
Jul
11
This OOH Campaign Captures the Hypocrisy in States Most Impacted by Roe v Wade Overturn
Posted in: UncategorizedJust before the ruling overturning of Roe v. Wade was announced, Stix, a medically backed reproductive and vaginal health brand, had already begun amplifying the need for access to reproductive health resources. Following the ruling, Stix launched its first OOH campaign “Restart” in an effort to highlight the need for reproductive rights. The billboards illustrate…
Jul
11
What Is Delaware’s Court of Chancery and Its Role in Elon Musk’s Twitter Deal?
Posted in: UncategorizedIf Twitter sues Mr. Musk to force a sale of the company, the case is likely to end up at a 230-year-old court in Delaware.
Jul
11
Heinz Field gets a new name after more than 20 years
Posted in: UncategorizedIn Acrisure, the Steelers found a ‘new partner willing to pay significantly more than we could justify,’ Kraft Heinz stated.
Jul
11
Adweek Podcast: Yeah, This is Probably Griner’s Last Episode
Posted in: UncategorizedOn his last episode as host of Yeah, That’s Probably an Ad, Adweek’s former international editor David Griner is joined by Tim Nudd, editor in chief of the Clio Awards, to discuss the origins of the podcast, Griner’s humble beginnings at Adweek and Tagline, Tim’s podcast about the making of great ads. Later, Griner sits…
Jul
11
Champions League soccer rights expected to top $2 billion in US
Posted in: UncategorizedUEFA has had preliminary discussions in recent weeks with a mix of major media players, people said.
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