Sheryl Sandberg Steps Down From Facebook’s Parent Company, Meta

The longtime chief operating officer of Facebook’s parent company, Ms. Sandberg said it was “time for her to write the next chapter of my life.”

Meta's Sheryl Sandberg, who built Facebook's ad model, steps down from chief operating officer post

No. 2 at social media giant leaves behind a mixed legacy, but is credited with helping grow an advertising juggernaut.

Customers Want Personal Advisors, Not Advertisers

In many ways, the Great Digital Acceleration is, in fact, the Great Social Acceleration. There are now more than 4.5 billion social media users globally, and almost 500 million users have joined in the last 12 months alone. Messaging, the new social darling, is also surging–80% of time on mobile devices is now spent on…

Kim Kardashian to start a skincare line with Coty

SKKN by Kim will launch on June 21.

Dollar General Doubles Down on Self-Checkout Instead of Flashier Cashierless Options

While ecommerce giant Amazon has an eye on expanding its cashierless retail experience into travel and entertainment, another retail titan, Dollar General, is turning its attention to self-checkout. In a recent Q1 2022 earnings call, COO Jeff Owen said Dollar General has launched a pilot of self-checkout-only stores and plans to test this concept at…

From Pizza to Popeyes: Little Caesars’ Jeff Klein Is Cajun Fast Food Chain’s New CMO

Maybe instead of thinking this period as the Great Resignation among brand marketing leaders, perhaps it’s more accurate to call it the Great CMO Shuffle. Back in January, Bruno Cardinali decided to step down as CMO of Popeyes Louisiana Kitchen after three years in the role. Now, Jeff Klein is taking on that post, departing…

AAPI Creative Spotlight: RPA’s Bang Pham and Yama Rahyar Are Building a ‘Human-Centric’ Space

California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn’t be more different. For Pham, “It all started with a typeface: Futura Bold Oblique. As an art history undergrad,…

Meta to Roll Out LGBTQ+ Safety Center Hub on Facebook

Meta will mark Pride Month with its introduction of an LGBTQ+ Safety Center Hub on Facebook, which will provide users of the social platform with features including details on how to report harmful content, guides to improve account security and tools to prevent bullying and harassment. Pride-themed avatars and stickers debuted Wednesday for use in…

Miller High Life is turning beer lovers into wedding officiants

The brand’s latest campaign is offering fans licenses to become ordained ministers.

Grubhub Gets the Recipe for Winning MasterChef Dishes

MasterChef judges like Gordon Ramsay, Christina Tosi and Graham Elliot often describe–in mouth-watering detail–the best dishes created by the stable of amateur chefs vying to win the well-watched contest. Viewers at home can imagine what those appetizers, entr?es and desserts taste like. And unless they’re a whiz in the kitchen themselves, that’s about all they…

Jeep Walks the Dinosaur in New Jurassic World Dominion Campaign

Since six Jurassic Park films haven’t convinced us of the folly of introducing dinosaurs into our modern era, Jeep’s latest ads embrace the chaos and give dinosaur pets a ride. A 60-second ad shows the owner of a new Jeep Wrangler 4xe (with a John Hammond bug-in-amber shift knob) coming across a freshly hatched Carnotaurus…

Why Lego Is Asking the LGBTQ+ Community to Build a Giant Pride Alphabet Out of Bricks

As Pride Month gets underway, Lego is using its own bricks to encourage more open conversations among families about sexual orientation, gender identity and expression. The “A-Z of Awesome” campaign, which begins on June 1 and will run into 2023, will create an alphabet out of Lego bricks that teaches vocabulary, educates and helps build…

Goodbye FB, Hello Meta on the Nasdaq Exchange

At the start of trading June 9, Facebook parent Meta will be listed on the Nasdaq exchange as Meta, replacing FB, which it had used since then-Facebook’s initial public offering in May 2012. Roundhill Investments, which had been using the Meta ticker for its Roundhill Ball Metaverse ETF (exchange-traded fund), relinquished the symbol in January….

Amazon Will Overtake Walmart as the Biggest U.S. Retailer by 2024, Report Says

Despite its thousands of superstores across the United States, Walmart could soon lose its status as the country’s biggest retailer to Amazon’s massive online shopping business, a new report projects. The study, published by digital commerce service Edge by Ascential, predicts Amazon will surpass Walmart in its share of the overall U.S. retail market in…

Vox Media Union Pledges to Strike as Contract Nears Expiration

The Vox Media Union’s contract expires at midnight on June 13. The union is seeking cost-of-living raises and affordable benefits.

Watch the newest commercials from Mercari, Tostitos, Tums and more

In a co-promotion with Disney and Pixar’s “Lightyear,” in theaters June 17, Mercari suggests that you “launch your items” on its marketplace platform.

 

Pinterest Ads Extended to Japan

The Land of the Rising Pin? Pinterest ads are now available for all businesses in Japan, making the country its 31st ads market and its third in the Asia-Pacific region, following Australia and New Zealand. The platform’s partnership with Shopify was also extended to Japan, giving merchants there the ability to add product catalogs to…

AAPI Creative Spotlight: Marybeth Ledesma’s Work Radiates Honesty

While she lives in New York now, the path that led Droga5 group creative director Marybeth Ledesma to a career in advertising began in the Windy City. “I grew up in Chicago and from a young age was exposed to a lot of different cultures,” Ledesma told Adweek for the AAPI Creative Spotlight series, a…

AAPI Creative Spotlight: Nik Traxler’s Path to Advertising Has Been ‘a Hell of a Ride’

When The Distillery Project head of production Nik Traxler was growing up, he wanted to be a roller coaster engineer and design the fastest, most thrilling ride to ever exist. He gave up on that dream after barely passing high school calculus and set his sights on a career in law, rethinking that goal after…

Disney Locks in 3 Key Sponsors for ESPN’s Fifty/50 Title IX Initiative

Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as part of the Education Amendments, is a federal law that prohibits discrimination on the basis of sex in any education program…