After being disappointed in an upfronts season that it said “lacked significant conversation about measurement,” GroupM is taking matters into its own hands. The company has developed a roadmap for its audience measurement partners that it hopes will further drive the industry towards improvement measurement standards, and bridge the measurement gap. “Marketers are leaning into…
Insurance provider The General, a subsidiary of American Family Insurance, is moving on from its relationship with Highdive, hiring Energy BBDO as its new agency of record after a competitive pitch process and a review that started in February. Energy BBDO will continue to work with The General’s ambassador, Shaquille O’Neal, who became a customer…
A sublime, ballsy film, a royally fun stunt and thought-provoking pieces
A new video series from Reddit, Meet Your Maker, showcases innovative and creative brand activations on the platform and features interviews with the artists, creators, designers and partners behind those activations. Meet Your Maker will be regularly updated with new episodes, as well as case studies. The third episode, which debuted Monday, features Adobe and…
With the next iOS expected to be announced at WWDC, ad platforms are likely to see more limits on signals for ad targeting and measurement.
Marketing and media events to watch in the days ahead.
The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google. The move follows The Trade Desk’s February decision…
Chuck E. Cheese had a few reasons to feel optimistic in the early weeks of 2020. First, the family entertainment and restaurant chain had a new leader in David McKillips, who joined parent company CEC Entertainment as CEO that January after spending more than a decade at Six Flags. Second, sales were improving. CEC Entertainment,…
How brands can show they value the LGBTQ+ community.
OpenSea, one of the highest-profile crypto start-ups, is facing a backlash over stolen and plagiarized nonfungible tokens.
With well over 150 books to his name, James Patterson is one of the few writers in history whose name has transcended being an author and has become a multimedia empire. After selling more than 400 million copies of his thrillers, youth titles, graphic novels and collaborations with celebrities including Dolly Parton and Bill Clinton,…
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for–you guessed it–pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John’s pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a…
One of Adweek’s core values is celebrating talent, leadership and innovation from all backgrounds and from all walks of life. We strive to showcase the veterans and rising stars who may not be getting as much recognition as they deserve. Each of these Pride Stars is special because they fully bring themselves to the table,…
Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we’ve started to see a shift in the marketplace–and the workplace. Traditionally, marketing goals have been hyper-focused on business results and commercial success. Today, the…
Despite appearances to the contrary, American gun makers and sellers are not untouchable, unreachable, or above and beyond the law. Typically, when legislators fail to act to protect people, the makers of dangerous products and perpetrators of dangerous industry practices are held in check by the threat of civil litigation. But this principle does not apply […]
The post Civil Lawsuits Start to Penetrate the Gun Lobby’s Legal Armor appeared first on Adpulp.
Chris Licht, the new CNN chairman, is encouraging a more nuanced approach to coverage. Some at the network are skeptical.
(TrendHunter.com) This month, it appeared that quality-conscious brands continued to rely on exclusivity, decadence, and hyper-personalization to appeal to wealthy consumers interested in first-class consumer…
(TrendHunter.com) From ice creams that taste like breakfast foods to chicken sandwiches topped with a scoop of vanilla, the June 2022 food trends confirm that ice cream season has officially arrived.
Baskin-Robbins…
(TrendHunter.com) Bold concepts, bright color palettes, and loose-fit designs mark the June 2022 men’s fashion trends, which, of course, shouldn’t come as a surprise considering we have officially entered…
(TrendHunter.com) Summer is almost here and the top June 2022 kitchen trends demonstrate that consumers are ready to take things outdoors.
Nothing screams summer quite like a cold drink and the June 2022 kitchen…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
