Game-development platform Crayta is now available on Facebook Gaming as a cloud-streamed experience. Developed by Unit 2 Games, Crayta was designed to allow individuals to create games and other digital experiences even if they have no previous game development training. Crayta was previously released on Google Stadia and the Epic Games Store. Meta acquired Unit…
Rob Walton, the son of the founder of Walmart Inc., is leading a group that agreed to purchase the National Football League’s Denver Broncos.
LinkedIn Wednesday introduced Business Manager, calling it a centralized platform that will enable members who work at large agencies and enterprises to manage ad accounts, businesses they work with, pages and people. Vice president of product Gyanda Sachdeva wrote in a blog post Wednesday, “As ‘The Great Reshuffle’ lingers on and key decision makers are…
UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets–and highlight its ongoing digital transformation. The high-street business said its new mission will be to “make every day a little brighter for customers,” with a vision to “spread joy at every…
Partnership allows brands to try to connect with audiences online as data becomes harder to manage.
Ad tech firm Index Exchange is acquiring Berlin-based Rivr Technologies GmbH. The seven-year-old machine learning company is focused on better curating the traffic supply-side platforms that Index provides to its buyers. The companies would not share the terms of the deal. “Our focus with the Rivr acquisition is to be able to help our demand-side…
Embracing the darkness, heavy rock festival Copenhell is promoting its partnership with Carlsberg-owned beer brand Tuborg with the release of a terrifying film that would celebrate the beer its own style. The event, which takes place over four days in the center of Copenhagen, Denmark, describes itself as “the widest metal party in the north.”…
Kate Wolff, founder and CEO of Lupine Creative, celebrates brand pushes that do right by the queer community.
Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart’s virtual world. Top line The announcement is tied to State Farm’s 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans…
The Durham-based agency jumps into growing sector with aim of catering to clients inside and beyond the health industry, including grocery brands.
What does a successful brand look like today, and how will it look tomorrow? As companies constantly evolve their models, values, priorities and strategies, it can be overwhelming for marketers. So how can brands keep pace? In today’s episode of The Speed of Culture, Matt Britton talks to Emma Armstrong, president at FCB New York,…
There aren’t too many objects you can see on display at New York’s Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team–whose ethos held that post-war living spaces should be simple, beautiful and comfortable–made…
Many of the “great men” who helped America create its classics, its institutions and its own acting style were tyrants. We need to cut them loose.
Lean strategies, spiky investments and data-driven analysis can help navigate the slump.
Client: Titan
Agency: 22 Feet Tribal Worldwide
National Creative Director: Vishnu Srivatsav
Executive Creative Director: Diya Sarkar
Group Creative Partner: Tejas phansekar
Senior Creative Partner: Pramodh Sebastin, Katherine John.
Senior Creative Partner: Nayantara Shah
Creative Partner: Rhea Kotia, Apoorva Anand
President: Preetham Venkky
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Laveena Barapatre
Client Solution Associate: Meghana Sunil
An advert which aimed to persuade viewers to turn vegan through the use of video footage of farm animals and fish as they faced death, has been ruled to be “too distressing” to run in the U.K. after it received 63 complaints. The campaign for non-profit organization Vegan Friendly featured a man and two women…
Instagram users can now pin up to three posts to the top of their profile grid, including Reels. One of the goals of the new feature is to give creators on the platform another way to express themselves. Instagram said users can click on the three dots in the top-right corner of a post or…
We’ve seen the role that brands play in consumers’ lives evolve over the past few years. In this era of accountability, there’s a focus on continued advocacy and celebration of underrepresented cultures and identities year-round. Within the LGBTQ+ community, we are witnessing the start of that next chapter. Throughout years of progress and setbacks, breaking…
I recently started a new role at my company, which meant I would be working with many new people that I’ve never met. There was the usual stress that comes with starting a new role and questions such as, “Will they like me?” and “Will they see the value I bring?” And like many in…
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