Hasta La Creative!

The soda brand backs its new alcoholic beverage line extension with a campaign called “Freak out Responsibly.”

Chinese government’s regulations will slow down the expansion of the global ad market, but pessimistic economic trends cannot diminish the ad industry’s potential.

Baby food sales are increasing but brands must tread lightly as experts warn against using it as formula replacement.

There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek’s Creative 100 continues its celebration of today’s must-know creative professionals. These are…

As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year’s media innovators featured on Adweek’s Creative 100 who are defining the next era of media, and no longer limited by…

It took the TV industry two years to fully recover from 2020’s pandemic-fueled production shutdowns–and as streaming services rapidly bulk up their original content slates, 2022 is on track to feature more original TV shows on linear and streaming than ever before (surpassing last year’s record 559 programs). The tsunami of new and returning series…

These filmmakers have created some of the year’s most buzzed-about work–short films for brands, documentaries, passion projects and more–and have received well-deserved critical acclaim in the process. They’re also driving important conversation around a variety of topics, including the Black experience and diversity, equity and inclusion, and changing how we think about the creative process….

The early years of a creative’s career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. So it’s especially impressive when emerging talents don’t just endure, but also thrive as their careers develop. As part of Adweek’s Creative 100,…

(TrendHunter.com) Popeyes is offering its customers a 59-cent meal in celebration of the restaurant’s 50th anniversary. The meal is a standard two-piece chicken set that was originally launched in 1972…

James Goldston was a longtime producer at ABC News and then its president for seven years.