Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research–and is a whole new revenue stream retailers had not previously counted upon. According to research…
The festival, now back in person, promises a lineup of more thoughtful programming, plus lots and lots of parties.
With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape. Publicis Groupe has taken a slightly different direction, however, after it announced the appointment…
As the U.S. economy grows more volatile, publishers have responded to rising demand for explanatory reporting by launching new editorial initiatives, designed to help readers navigate the financial landscape. Some, like The Washington Post, Barron’s and MarketWatch, have debuted new products that examine issues like inflation, rising gas prices and market irregularity. Others, like The…
Six tips for taking my job and starting your own revolution.
A new survey from marketing agency Boathouse found that most CMOs get a “B” letter grade from their CEO bosses.
IPG shop partners with HeyMama to create a 10-week paid internship—no agency experience necessary.
The singer backs new ‘Nourish Every You’ effort from Wieden+Kennedy that aims to recruit Gen Z drinkers.
In the wake of their recent Italian wedding–reportedly sponsored by Dolce & Gabbana–Kourtney Kardashian and Travis Barker have managed to shove in a little extra brand shilling, this time for faux chicken products from Daring. The campaign, which launched on Tuesday, will continue rolling out in the coming weeks on social platforms. Images were shot…
Chief Digital and Marketing Officer Asmita Dubey live from Viva Technology conference on navigating slowing e-commerce, making social commerce work and exploring the metaverse.
Shaving can feel like more of a necessity during the summer, when the heat makes people consider just how much skin–and hair–they want to show. Eos and agency Mischief @ No Fixed Address are using a summer “Shaving Skincare for Anyone & Anywhere” campaign to spotlight the many places on their body people shave, ranging…
New pretzel campaign pays homage to a parody, as ’90s nostalgia gets hot.
Since the very first march in 1970, Pride has been a celebration rooted in defiance of oppression of LGBTQ+ communities. But more than 50 years later, those communities are facing an historic backslide of their civil liberties. State lawmakers have filed nearly 300 pieces of anti-LGBTQ+ legislation so far this year, with bills targeting trans…
As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief marketing officer (CMO) in Angelique Temple. The exec has joined the business from the unrelated WeWork, where she spent four years as vice president of growth and revenue marketing. There, she was responsible for the…
Following its $43 billion merger in April, Warner Bros. Discovery has already taken several cost-cutting measures, with CEO David Zaslav looking to trim $3 billion from the two companies. Now, in the middle of the company’s first combined upfront, the downsizing has reached the ad sales team. On Tuesday, The Information reported that Warner Bros….
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. According to both companies, the solution will use Spotify’s first-party data and will be verified by IAS’ analysis solutions…
Após quase 27 anos, o Internet Explorer chega ao fim hoje. A Microsoft encerra nesse dia 15 de junho de 2022 o suporte ao navegador que – de uma forma ou de outra – se transformou em ícone dos primórdios da internet. O IE será completamente desativado, tendo o Microsoft Edge – lançado originalmente em …
Leia Símbolo da aurora digital, Internet Explorer chega oficialmente ao fim na íntegra no B9.
Geico serves up a co-promotion for Marvel’s “Thor: Love and Thunder,” in theaters July 8.
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