For Bernice Chao, her road to a life as a professional creative started with drawing classes and a first generation, candy-hued Apple iMac computer that her parents brought home one day. “I began creating drawings in Paint,” she recalled for Adweek’s AAPI Creative Spotlight. “I have always loved technology and art.” She continued to nurture…
Marketers are obsessed with the metaverse. Companies and brands are spending millions of dollars now to stake out territory, test protocols, create NFTs and gain expertise in blockchain and cryptocurrency. But consumers don’t really care that much about the metaverse. At least not yet. To many baby boomers, “metaverse” is just a buzzword that has…
Wine and cheese aren’t just Pacific Northwest souvenirs: they’re fixtures of the region’s travel itinerary. When you fly into Portland International Airport in Oregon, a blue-and-orange stand teeming with Tillamook cheeses and ice cream awaits in Concourse E. While bottles of Pacific Northwest wine litter the shelves of bars and sandwich shops in the airport’s…
Company chiefs will be pressured to take a stand on abortion now that a majority on the Supreme Court appears ready to overturn Roe v. Wade.
(TrendHunter.com) Spring is in full force and the long-awaited summer season is just four weeks away; and, as result, the May 2022 men’s fashion trends are chock-full of brighter colors, lightweight designs,…
The purchase of The Athletic helped the company get closer to its new subscriber goal, but the sports site lost $6.8 million over two months, eating into overall profits.
‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base.
Major brands such as L’Oreal, PepsiCo, Heineken and Coca-Cola are backing a marketing code of conduct, which has been updated to focus on improving diversity and inclusion around influencer contracts, with 23 brands and 13 talent agencies all involved. Membership body ISBA’s dedicated working group to the influencer sector has revised its Influencer Marketing Code…
The Drone Racing League has more followers than MLS, NHL, and F1.
Over 1 billion people connect with business accounts via Meta’s family of messaging applications every week, and the company introduced several new tools for businesses Wednesday, coinciding with National Small Business Week this week. Meta vice president, small business group Rich Rao told Adweek that prior to the pandemic, “The hallmark of a small business…
About 10 years ago, on one of our early dates, my now-husband asked what my favorite economic principle was. My sporadic attendance at Econ 101 didn’t adequately prepare me for this question, and I mumbled something about the psychological elegance behind the principle of diminishing marginal returns. Unimpressed, he patiently and thoughtfully corrected my misconceptions…
Meta used its in-person NewFronts presentation to make sure that brands how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into the metaverse “Meta is where stories are told, creators are thriving, and brands are built,” said Nada Stirratt, vp at Meta. “This is because we are…
Artists like Rembrandt and Rafael secured their places in history through their abilities to convey the human condition with mere brush strokes. Approximately 500 years later, a new campaign illustrates how some of the most revered works of art may contain more than intimately captured moments–like previously overlooked hints at their models’ health. Argentina’s Breast…
U.S. Chief Marketing Officer Katie Williams on corporate breakups, fostering agility and bringing content creation in house.
Fashion is one of the world’s most polluting industries, responsible for an estimated 10% of global carbon emissions and producing large quantities of waste. The problem seems to be getting worse, since the average use of a clothing item has decreased by more than 85% since 2002, according to Euromonitor. Meanwhile 33% of shoppers perceive…
Four marketing all-stars were inducted into the Marketing Hall of Fame tonight. The honor from the American Marketing Association (AMA) recognizes “outstanding contributions to the field of marketing.” The 2022 honorees are Marc Pritchard, chief brand officer of Procter & Gamble, Ann Mukherjee, CEO of Pernod Ricard North America, Bozoma Saint John, former global CMO…
Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.
Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site.
Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To “help” her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform.
Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.”
While many things have changed more than two years into the pandemic, it seems comedians’ jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to just selling books.”
Snap is working with Cameo—the app for celebrities and athletes to sell personalized videos—to create ads, Ad Age’s Garett Sloane reports. “Cameo acts as our talent agency and or production house,” Peter Naylor, Snap’s VP of sales, Americas, said in an interview ahead of the NewFronts showcase. Snap has already tested Cameo-produced ads on its own app with Mattress Firm, Naylor said. Mattress Firm recruited Erin Andrews, Mario Cantone, Shareef O’Neal, and others for its “Unjunk Your Sleep” campaign. Cameo has 45,000 video creators on the platform.
Jeremi Gorman, Snap’s chief business officer, opened the company’s NewFronts at Lincoln Center on Tuesday with a swipe at rival Meta, formerly Facebook. “This is not just some distant far off ‘futureverse,’” Gorman said, discussing Snapchat’s advanced augmented reality tech. The sarcastic-sounding “futureverse” was a clear reference to all of Meta’s “metaverse” talk.
Meta has been talking about a potential “metaverse” for months, but Snap has deployed functional augmented reality for years. Snap was discussing its AR as a marketing platform: “Inviting your brand to enhance the real world today,” Gorman said. Snap CEO Evan Spiegel has publicly said that the company doesn’t even use the word “metaverse.”
This was Snap’s first NewFronts live in New York. Snap has some original shows, including ones with creators like Addison Rae and Charli and Dixie D’Amelio.
The Roku NewFront event was star-studded, featuring speakers Chrissy Tiegen and Martha Stewart, as well as Harry Potter himself, Daniel Radcliffe, who is slated to play Weird Al Yankovic, Ad Age’s Garett Sloane observed.
In advertising news, Roku’s latest ad program will introduce a way for brands to create shoppable ads through Roku Pay. The new feature will enable businesses to sell products directly through the advertisements that appear in a user’s streaming experience.
And on the measurement front—a hot-button topic leading into this year’s ad haggle—Roku announced a new collaboration with Microsoft for Audience Insights, which will dive into how ads served through both linear and streaming impact online searches.
Hot off of the star-studded Met Gala on Monday, Condé Nast showed up to this year’s NewFronts with an onslaught of new content, but the multiple montages of celebrities rattling off buzzy quotes were met with total silence from those in the room—even inspiring a joke about the audience’s lack of response from Pam Drucker Mann, president and global chief revenue officer.
Condé Nast also announced an expansion of its shoppable opportunities, which builds buyable content directly into its series. Condé Nast Shoppable will now be available across multiple platforms, allowing advertisers to monetize videos on Condé Nast owned-and-operated platforms and social channels. The company joins Roku and Peacock in moving into shoppable video. Consumers have become more comfortable going from viewing to shopping, and media companies are looking for how to connect advertisers to those viewers.
New FAST channels (free ad-supported streaming) have been on display this week. Samsung Ads announced today four new channels slated for this year that are focused on cooking, automotive, home and holiday. “As the world’s leading smart TV manufacturer, Samsung has an unmatched ability to turn viewer insights into new content opportunities,” Sang Kim, senior of product and marketing, Samsung Electronics, said in a statement. “Beyond catering to the genres and content types we know our viewers love, these channels were also created to provide vertical-specific, brand-safe inventory for some of the most in-demand advertising market segments.”
Day three will include presentations from Digitas, TikTok and Twitter. To see when and where all NewFronts events will take place, bookmark Ad Age’s calendar.
At NewFronts, Snap announces a new partnership that marries its brands with Cameo’s talent pool.
Earlier this year, serious conversations continued to swirl around the fate of many American colleges and universities. It’s no secret that Gen Z is shaping the future of higher ed. Schools have seen significant drops in enrollment and retention since the pandemic turned colleges into “Zoom Universities.” Though many have returned to in-person or hybrid…
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