Though cooking at home can bring feelings of accomplishment and joy, that’s often dependent on having the time to commit to it. When you’re in the middle of a big project, finding time to break away and cook a meal or go for take-out can seem like insurmountable tasks. With the stress-alleviating properties of food…
New releases like Pixar’s “Turning Red” helped the service surpass analyst estimates for new subscribers globally.
Kohl’s said it chose Horizon Media to lead its media buying after instigating a review of the business earlier this year.
As Bark looks to continue its expansion, the maker of the monthly subscription service BarkBox and other dog-friendly merchandise has hired Cindy Gustafson as its new chief marketing officer. Gustafson will be responsible for boosting the Bark brand and managing customer experience across the company’s multiple product categories. She will also be tasked with growing…
Twitter introduced its rewritten and simplified privacy policy with the help of 8-bit game Twitter Data Dash. The social network explained in a Twitter Safety tweet, “We wanted to fit our privacy policy into 280 characters, but there’s a lot here. And it’s important. So, we’ve rewritten it to be as simple and useful as…
Consumers are spending more time on Twitter to catch highlights from TV, creating an incremental opportunity for video ads and deeper brand engagement.
As leaders continue to reshape company culture for the modern era, the question of how to make the biggest positive impact on the greatest number of people led me to explore the significance of gratitude in the workplace. Could the simple act of appreciating those around you, the moments shared and the work done, impact…
Several brands have spoken up in response to a leaked draft of a Supreme Court opinion that suggested the court will soon strike down the Roe v. Wade ruling
Hillary Frey will lead the online publication as it tries to find its way after a number of high-level departures.
Consumers are spending more time on Twitter to catch highlights from TV, creating an incremental opportunity for video ads and deeper brand engagement.
For many cultures and communities, storytelling is a powerful tool for communicating important histories across generations. But doing so can remain a challenge for the communities that are often silenced by the majority. Social platforms and advertisers can help keep these stories alive by lending their space to marginalized creators and allowing them the freedom…
When it comes to finding “prospects who look like your customers but aren’t your customers yet,” modeling is the most consistently reliable way to find your target. But this is not just another article to advocate the power of statistical modeling. Modeling is about mimicking your target group. That is why setting a proper target…
April Fool’s Day has notoriously spawned unusual, unpalatable–and mercifully nonexistent–flavor mashups for the sake of a good laugh in brands’ quest to connect with customers. But in the case of two San Francisco-based brands, what began as a prank unexpectedly morphed into a quirky collaboration of fire and ice cream to the delight of their…
Casper, the DTC mattress and bedding maker, is known as much for its fun and quirky campaigns as it is for disrupting the category when it first came onto the scene nearly a decade ago. But the brand really wants to be known for what it claims it does best: Making innovative mattresses and bedding…
Budweiser is once again tapping Dwyane Wade to promote its zero-alcohol beer through a new set of physical and digital collectibles in AB InBev’s latest experiment with branded nonfungible tokens (NFTs). The former Miami Heat star’s likeness appears on virtual tokens as well as specially designed cans and other physical merchandise as part of the…
Teri Miller takes on the role after three years as president of 72andSunny L.A.
TikTok allows users to send GIFs in their direct message conversations. However, as of this writing, there is no way to search for a specific GIF to send in a DM. Instead, the TikTok application will show users a list of featured GIFs based on the current time or day, as well as occasions, such…
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