Whirlpool Corp Shifts Entire Creative Investment and Launches Expansive In-House Agency

Whirlpool Corp is launching an expansive in-house agency and bringing a large part of its marketing investment in-house. Dubbed the World of Whirlpool Studios (WoW Studios), the in-house group is already over 100 employees large and will manage marketing duties for Whirlpool’s entire North American product portfolio including the Whirlpool, KitchenAid, Maytag, JennAir and Amana…

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