As we continue to accelerate into the streaming decade, the lines between linear TV and digital streaming are becoming increasingly blurred — ushering in more advanced advertising with benefits for both brands and consumers alike. Media executives from AMC and Paramount joined the panel at Adweek’s Mediaweek to offer insights into a new era of…
As the media and technology landscape rapidly transforms, measurement struggles to keep up. With the evolving consumer cross-platform journey, advertisers are forced to rethink a system of tabulating their audiences by tapping into viewing behavioral shifts that favor mobile and streaming services. Andrea Zapata, executive vice president of Research, Data, and Insights at WarnerMedia, and…
Last fall, in celebration of the 95th Annual Macy’s Thanksgiving Day Parade(R), Macy’s launched its first-ever NFT series with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich nine-decade legacy in support of Make-A-Wish(R). The effort helped Macy’s raise $300K for Make-a-Wish, with secondary sales continuing to transact daily. Spark…
Advertising’s central goal has always been to convince people to buy more stuff. But as the world hurtles toward environmental catastrophe, brands and advertisers have a crucial role to play in transforming the global economy to adapt to and mitigate the effects of climate change. Consumers endure a daily onslaught of advertisements arguing that simply…
As industries grapple with the reality of climate change, transformative innovation is necessary to adapt to the 1.5-degree target experts say will help us avoid the worst effects of a changing climate. For this year’s Sustainability Stars, Adweek is shining a light on the leaders who are uncovering those innovations, leaders who are making climate…
It must be uncomfortable for advertising executives to watch their Big Oil clients testify before Congress about their companies’ alleged misleading messages. In a House oversight committee hearing last year, Rep. Carolyn Maloney (D-NY) highlighted the mixed messaging between Exxon CEO Darren Woods’ comments to the public and what the company’s own scientists were warning…
Nearly two months after the Super Bowl, the advertising industry is still abuzz about Coinbase’s minutelong commercial of a bouncing QR code. It undoubtedly worked to drive traffic to the cryptocurrency platform’s website, which buckled under the 20 million hits it received within a minute of the ad airing. But how willing are most people…
Marketing and media events to watch this week.
WrestleMania returns for its 38th installment in all its maximum-impact, high-volume, melodramatic, sweat-drenched, spandex-clad glory. For fans, advertisers and performers, pro wrestling’s largest annual spectacle is akin to the Super Bowl, Coachella and TV upfronts all wrapped into one giant showcase. For World Wrestling Entertainment, the business entity behind it all, WrestleMania doesn’t just set…
Studios are signing up consultants to help make sure their movies or shows don’t raise any cultural red flags.
Will Smith has spent decades radiating boundless likability. His family has become known for sharing therapy sessions online. His smack at the Oscars has complicated all of that.
As the extinction of the third-party cookie gets closer, core pieces of digital advertising are being disrupted. But, it’s also opening the door for context, custom integrations, and custom content to drive help brand affinity for marketers. Stephanie Layser, News Corp.’s VP of advertising tech and operations, joined Adweek’s Mediaweek to talk about the future…
2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of digital advertising’s fastest-growing platforms. Andrew Goode, executive vice president and managing director of Havas Media, Mike Venables, managing director and head of media at Citi, and Lisa Valentino, evp of client solutions and addressable enablement…
While there are many ways to celebrate Women’s History Month, creating job opportunities for women and non-binary creatives in classically male-dominated fields is one way to not only honor the month with intention, but also set the stage for real inclusion. For entertainment industries, one important step forward is hiring more Black women behind the…
The brew is selling ‘pee in a Busch’ funnel kits—says urinating on trees is not good for the environment.
For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. To conclude our series, we asked them what they admire most about the next generation of marketers–and what these rising stars should be doing differently. We’re joined by Nancy Reyes, CEO of TBWAChiatDay New York;…
Five hundred school-age children around the world die in vehicle collisions every day, according to the nonprofit Safe Kids Worldwide. 3M is bringing visibility to the issue and making getting to school safer with a new “Project School Zone Safety” campaign running across the U.S., Brazil, Mexico, India, Japan and South Korea. Using its reflective…
For the Latin American community, quincea?eras are considered a passage to womanhood. However, transgender people are often excluded from participating in these cultural traditions because they either don’t know or haven’t been able to share their true gender due to issues of cultural acceptance and systemic barriers. So, in celebration of International Transgender Day of…
Plus, ad industry employment stats, macroeconomic news in a nutshell and more.
Stouffer’s wants you to know that Stouffer’s French Bread Pizza now has 50% more cheese.
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