(TrendHunter.com) These innovations from the April 2022 gadgets lists showcase how the industry is turning what was once categorized as science fiction into real life objects. One prominent example of this is the…
Streams of songs by Jon Batiste and Silk Sonic soared following multiple Grammy wins.
(TrendHunter.com) These April 2022 fashion ideas showcase the variety of ways to express oneself through textiles and wearables, be that in the physical or the digital world. As the metaverse sparks more interest…
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
California’s Bay Area hockey fans are no doubt familiar with the voice of Randy Hahn, who has commentated on San Jose Sharks games since the team’s inception three decades ago. But even they might not bat an eye when an artificial intelligence-generated clone of Hahn’s voice chimes in on local radio ads. Hahn recently signed…
LaToya Shambo was used to being the only Black woman in rooms that advocated for the same faces in marketing campaigns–the typical white, thin determinants of beauty and success. But it wasn’t until 2011, when she was hit by a vehicle while crossing the street and holding her newborn, that she decided to do something…
When it comes to periods, most menstruators want a quick, easy and painless method for dealing with their cycles. The less cleanup and waste, the better. Menstrual cups aren’t a novel idea, but they’ve hit a stride as more sustainability-minded consumers attempt to reduce single-use waste. According to a report by market research firm Facts…
No one knows you stink on Zoom. Despite the opportunity to take a break from society’s expectations to keep body odor at bay, demand for deodorant in the U.S. has held steady during the pandemic. The category grew 1% to $3.6 billion in 2020, according to figures from consumer intelligence firm NielsenIQ. In 2021, sales…
When Billie Schaub started working at the CBD brand Ned in December, she pitched her reluctant CEOs an influencer marketing strategy. After a less-than-fruitful history of working with creators, that approach was, Schaub recalls being told, “the best way to flush money down the toilet.” “I wanted to completely revamp the program,” said Schaub, the…
S4 Capital-owned Media.Monks division Decoded Advertising has been named as the media agency of record for luxury beauty brand The Est?e Lauder Company (ELC) in North America. The appointment follows a seven-month-long review led by Medialink with Decoded winning the multimillion-dollar contact which sees it briefed with the media planning and buying needs for ELC’s…
Lots of companies are talking the talk when it comes to eco-friendly policies, but who is actually walking the walk? On this week’s episode of Yeah, That’s Probably an Ad, international editor David Griner and creavity editor Shannon Miller sit down with sustainability editor Kathryn Lundstrom to discuss the Sustainability Stars of 2022. These are…
A week after the Academy Awards audience grew 58% from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback. 8.93 million viewers tuned in to Sunday’s ceremony on CBS and Paramount+, according to Nielsen’s fast national data. That’s an increase of just 1% over last year’s fast national audience…
Pinterest plus flexibility equals PinFlex. The company introduced its new work model Monday, combining the ability for its employees to work from anywhere they choose with a focus on “intentional in-person collaboration” at its offices. Pinterest employees will be able to choose whether to work from their home, a Pinterest office or a virtual location….
How do you make an impression on a night that’s all about music? By placing your incredibly catchy jingle front and center, naturally. For the 2022 Grammys, snack brand Goldfish eschewed splashy visuals for a simple sing-a-long dedicated to its jingle, “The Snack That Smiles Back.” But while the the succinct, six-syllable tune doesn’t exactly…
Kelly Abcarian, executive vice president of measurement and impact at NBCUniversal, discusses the state of Nielsen and measurement alternatives.
Luxury Irish jeweller Weir & Sons has teamed up with Banjoman Films to deliver ‘For Things That Mean More’, a moving campaign series that highlights the deeper meaning jewellery often holds. Centring on three such items, each vignette captures on film an intimate moment that reveals the significant parts they play in our lives.
“The Community” is the story of a community that lives an ultra-environmentally friendly lifestyle. While most eschew all things modern, thinking that the best way to be eco-responsible is to forgo virtually everything, one family stands out. They seem to break the rules but, thanks to Greenweez, they can follow all the community’s guidelines by buying reconditioned goods and eco-conscious products.
Mega-entrepreneur Elon Musk and Twitter had a bit of history before Musk’s purchase of 9.2% of the company’s stock March 14. Musk filed a Schedule 13G form with the Securities and Exchange Commission March 14, declaring his purchase of 73,486,938 Twitter shares. The filing did not disclose the motive behind the transaction. Investors must disclose…
Froneri treats ice cream lovers to a taste of the Extrême, with a global campaign that takes a tame pillow fight to a whole new level
Droga5 London has launched a new global campaign to launch Froneri’s new Cookie Cone Extrême, ushering in a new direction for the iconic French ice cream brand where everything is taken to the Extrême.
The campaign centres on a TV and online ad, “An Extrême Night In”, where we see a cliched pillow fight quickly escalate as our two heroes begin a dramatic chase that spills out into the city.
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