Procter & Gamble is on a mission to let consumers know that small actions at home can add up to make a big difference for the environment. To do so, P&G is committed to innovating and helping the consumers they serve to get the everyday benefits they need from P&G products with the sustainability they…
As consumers become increasingly invested in the sustainability of the products they know and love, beauty and personal care brands are working to integrate socially responsible practices. But sustainability can’t just be reactive. Businesses must live it as a value — integrating from the inside out. The Est?e Lauder Companies’ Nancy Mahon and Briogeo Hair…
It’s no secret that brands have been using first-, second- and third-party data to deliver more personalized advertising experiences for customers. And for the most part, surveys show customers appreciate it. But all those customized Amazon pop-ups and Netflix entertainment recommendations consumers receive every day could soon fall victim to their own success. This is…
Persil, Dirt Is Good, harnesses the power of the gaming community to encourage children to play outdoors
He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories. Enter the birria. Rehbun shares how his team is…
National Parks in the U.S. experienced a surge in attendance in 2021, indicating a need for many to experience a stronger connection to the natural world. However, with the future always in question, some parks are examining ways to ensure that these natural wonders exist for generations to come. Partnering with Havas Chicago, the nonprofit…
Full-service advertising agency The Distillery Project (TDP) is launching a set of ads to reinforce Fresh Thyme Market as the source of real, quality food for Easter.
“Spring Bounty” is a continuation of the “Get Real” brand campaign TDP created for Fresh Thyme Market in 2021. The objective of this specific spot was to grow the platform and drive consideration for the retailer as an exciting and affordable farm-to-table option for a healthier Easter meal.
Ad Age’s take on the hottest celebrity marketing moves of the past month.
We all have those TV shows we watched growing up that taught us great core values like dealing with conflict and sharing with others. More than ever, we are reaching for comforting shows like that to help us escape from everything that’s currently going on in the world. Showrunner and executive producer Jeff Valdez of…
Canadian crooner Michael Bubl? has been happily mixing it up with Bubly for years now, starting with a Super Bowl ad in 2019. In fact, the commercials built on the running gag of Bubl? mispronouncing the brand and insisting it was named after him have become cheeky fan favorites. But a campaign debuting today for…
The producers of RuPaul’s Drag Race–and shepherds of the TV property’s expanding media and events empire–are breaking into consumer packaged goods for the first time with a line of canned cocktails. The beverages launch for pre-sale Friday under the House of Love brand and will include flavors like watermelon vodka, tangerine margarita and strawberry daiquiri…
Deal calls for royalties on sales of Shaq-A-Roni, a ‘big success’ for the recovering pizza chain.
You hear them loudly this time of year. They yell at you. They sling mud. They annoy. And many of them turn people off. They’re political ads, and they’re difficult to ignore. But a relatively new agency is trying to change how people think about political advertising, adding doses of performance and theatrics gleaned from…
For almost two months, the world has been growing in admiration for Ukraine as it has taken on the aggression of the Russian invasion and against the odds, stood firm. And the country has made sure that the watching world has not forgotten it either. Now, through a campaign set to run across 15 countries…
The Houston Astros may have lost the 2021 World Series to the Atlanta Braves, but they are kicking off 2022 with another feather in their baseball caps as the first Major League Baseball team to feature Amazon’s cashierless technology in their stadium. Two stores at Houston’s Minute Maid Park now boast the technology to sell…
Serviceplan Experience have created a lighthearted film for Abdul Latif Jameel Motors (Toyota sector), celebrating the return of family gatherings during Ramadan by depicting a party that spills over into the carpark.
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