Vans: Vans Test Lab

The new Vans Pro Classics have the same aesthetic as the old classics, but a higher elevated performance. Since the look themselves won’t cut it make this new show stand apart, Vans will turn abandoned buildings worldwide into skateparks, where skaters can try the Vans Pro Classics while actually skating. Their skateboard is the ticket to get in. No posers!

In the lab, they will be given a pair of shoes and a lab coat that they can customize. After testing the shoes, they will fill out a survey, and the results will be shown in real-time on the Vans website and social media. The survey reviews will honestly promote the Vans Pro Classics and turn them into the go-to shoe for skaters.

Video of Vans Test Lab

Spotify: Grand Theft Audio

During the pandemic, people are no longer commuting to work, and instead they have taken their driving to Grand Theft Audio – hitting 140million copies sold in 2020. However our research shows players are already fed up with the in-game radio. So what if Spotify could bring Your Daily Drive, a playlist composed of tailored podcasts, news, and music into the game? Introducing Grand Theft Audio.

Now, players can switch on Your Daily-Drive whenever they hop in a virtual car. To get more users to turn on Spotify while driving their actual car, we’ll combine real driving data with GTA data to create a monthly wrapped featuring achievement badges that participants can share on social media. Grand Theft Audio has the ability to reach millions of drivers, whether it’s in their GTA Dinka or their Honda.

Video of Grand Theft Audio

Nestle: The President's Dairies

What do you do when a president hates vaccines, but absolutely loves condensed milk? You mix them.

Even after 600.000 Brazilians deceased from Covid, the anti-science president, Bolsonaro, still speaks against vaccines. So Nestlé introduced a new line of his beloved condensed milk, with three new options named after the main vaccines in Brazil: Pfizer, AstraZeneca and Coronavac.

Because who knows, maybe if you mix just a little bit of science in Bolsonaro’s favorite thing, it’s suddenly not so hard for him to swallow.

Video of The President’s Dairies l Nestlé l Casefilm

Watch the newest commercials from Hers, Neighbor, Ladder and more

Health and wellness brand Hers (sibling brand of Hims) says it “makes it simple to access quality mental health care.”

Made by Dyslexia: Dyslexic Thinking

Made By Dyslexia and Virgin Group have launched a new film to celebrate a major milestone in their #DyslexicThinking campaign as over 10,000 people across the world have added Dyslexic Thinking as a skill to their LinkedIn profile in the past ten days.

Video of Dyslexic Thinking

Tide: Is it a Marvel teaser or a Tide ad?

David Harbour, who hijacked 2018’s Super Bowl with ‘It’s a Tide Ad’ and had a previous role in the Marvel Cinematic Universe, now appears to be blurring the two worlds, leading fans to question… is it a Marvel teaser or a Tide ad?

Cold Cases. How temperature is used to assert violence on racialised people

When Jussi Parikka, curator together with Daphne Dragona of the exhibition Weather Engines at Onassis Stegi in Athens, introduced Susan Schuppli at the conference that accompanied the exhibition, he said that she was one of the persons from whom he had learnt the most. I think I can say something similar. Schuppli is one of the researchers and artists whose work I find consistently eye-opening. Each time I see her name in the list of contributors of a book about photography or an art show about nuclear culture, I know I’m going to discover a fresh and unexpected perspective on a topic I (naively) thought I was already familiar with.

Since 2016, Schuppli has been exploring the politics of cold, probing questions such as How can we think of cold rights within a warming world? or Which ethical injunctions should be deployed to protect its material integrity?


Susan Schuppli, Iceberg floating in the Olgastretet (Olga Strait), Svalbard Archipelago, production still, Learning from Ice: Sea Ice, 2020


Susan Schuppli, Learning from Ice: Ice Cores (video still), 2019

Her contribution for the Weather Engines exhibition is Cold Cases. The series of six videos explores thermo-politics, more precisely the strategic use of ‘cold’ through case studies that reveal how temperature experiences and effects are intertwined with legal issues, human rights violations, colonial legacies and environmental justice.


Susan Schuppli, Cold Cases, 2021-2022. Exhibition view at Onassis Stegi. Photo: © Stelios Tzetzias


Susan Schuppli, Cold Cases, 2021-2022. Exhibition view at Onassis Stegi. Photo: © Stelios Tzetzias

Three of the Cold Cases videos focus on the far-reaching geopolitical implications of the warming of the ice cap: how it redraws legal limits of nations, gives access to previously unattainable gas and oil reserves, opens up new shipping routes, displaces communities, threatens local ecologies, etc.

UNCLOS Article 234 reflects on the limited importance given to ice-covered areas in the UN Convention on the Law of the Sea. Within the 320 articles of the text, there is minimal acknowledgement of water in its frozen state, despite the fact that it makes up 2% of the world’s oceans. Another video, Right to Be Cold, was inspired by the petition submitted by Inuk environmentalist Shelia Watt-Cloutier seeking relief from violations resulting from climate change on behalf of herself and Inuit communities in the Canadian arctic. The demand was dismissed. Yet, the right to be cold remains a point of critical reflection, especially for indigenous communities living at the forefront of the effect of the climate crisis. Finally, the video Right to Break Ice focuses on the ethical and ecological question as to whether one has the ‘right’ to ‘break’ sea ice as if it were merely a strategic obstacle rather than a material that is integral to ecosystem stability.


Susan Schuppli, Cold Cases, 2021-2022. Freezing Deaths & Abandonment Across Canada

I’d like to focus this post on Schuppli’s other three Cold Cases projects because they scrutinise a series of cases and contexts in which cold is weaponised to control, punish and persecute communities, individuals, in particular racialised people.

The first video shows a timeline of instances of freezing deaths and abandonment in Canada. They are part of a clandestine police practice, known as “starlight tours”, which involves driving an Indigenous person to the outskirts of the city and leaving them there to walk home in sub-zero temperatures, risking death by hypothermia. The practice can be traced back to 1976 when members of Saskatoon police arrested three First Nations people (including an eight months pregnant woman) and abandoned them in sub-zero temperatures. Other occurrences of starlight tours were documented in the following decades. They were accompanied by indifference and a striking absence of justice.


Susan Schuppli, Cold Cases, 2021-2022. Weaponizing Water

The second video on the theme of cold abuse was the weaponization of water against water protectors at Standing Rock. On the night of the 20th of November 2016, when temperatures were below zero, law enforcement pommelled the people protesting against the Dakota Access Pipeline with water hoses. 300 people suffered from hypothermia as a result. Susan collaborated with Forensic Architecture to map out the vehicles, violence and weaponry deployed by the assailants. Their research demonstrates the indiscriminate use of what is called less-lethal weaponry such as tear glass clouds, projectiles and the use of water hoses to drench protestors as well as the campfires lightened up by activists to keep warm.


Susan Schuppli, Cold Cases, 2021-2022. Icebox Detention>

The third case documents las hieleras (Spanish for the iceboxes), overcrowded detention concrete rooms where migrants men, women and children are detained after they have crossed the US-Mexico border. Sometimes for days, without adequate furniture, with little food and in temperatures that are painfully cold. They are kept there before being transferred to U.S. Immigration and Customs Enforcement (or ICE, a rather cruel acronym in this context) facilities.

In las hieleras, cold functions as both punishment and deterrent after the extreme heat that people have endured to cross the border.

As the third case demonstrates, the strategic use of cold can occur outside of cold regions. And of course, it also takes place outside of America. One only has to think of the consequences of Europe’s strengthening of its border: some migrants die of hypothermia while crossing the Mediterranean, others risk their life and limbs when trying to leave Italy and cross the Alps to reach France.

As Schuppli notes, the sheer number of occurrences of these brutalities show that these are not accidents or one-offs. There’s a pattern that manifests the persistence of systemic racism. What is troubling is that in all the cases investigated by Schuppli and her collaborators, the authorities were aware of the potential harms of the freezing temperatures. They nonetheless went ahead, in a move of what the artist calls “plausible deniability”.

There is more information in the Resource pages of each Cold Case. Schuppli’s book Material Witness: Media, Forensics Evidence, published by MIT Press, is also precious if you are looking for context and background details.

The Weather Engines, an exhibition curated by Daphne Dragona & Jussi Parikka, remains open until 15 May at Onassis Stegi in Athens.

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