Apr
21
And That’s A Wrap…SpeedPro Transforms Viral TikTok Sensation and Local Chef’s Food Truck
Posted in: Uncategorized
Apr
21
Netflix’s Stumble Could Be a Warning Sign for Streaming Industry
Posted in: UncategorizedThe company faces a number of challenges, but its problems may be an indication that its competitors are racing toward an unstable future.
Apr
20
Snickers shuts down 'dick vein' rumors in response to viral tweet about candy bar
Posted in: UncategorizedThe Mars-owned brand responds to social media rumors that it smoothed out its bar to remove X-rated imagery.
Apr
20
Spotify desliga fundo de criadores voltado ao Greenroom
Posted in: Uncategorized
Lançado há dez meses para concorrer com o Clubhouse, o Greenroom pelo visto já deixou de ser uma esperança dentro do ecossistema de negócios do Spotify. Em e-mail enviado na última segunda-feira (18) a todos os aplicantes, a companhia confirmou que o fundo de financiamento de criadores para a plataforma de conversas ao vivo não …
Leia Spotify desliga fundo de criadores voltado ao Greenroom na íntegra no B9.
Apr
20
Dede Robertson, Wife and Partner of Pat Robertson, Dies at 94
Posted in: UncategorizedA founding board member of the Christian Broadcasting Network, she also campaigned for her husband when he ran for president in 1988.
Apr
20
How Netflix can build its ad business
Posted in: UncategorizedStreaming giant’s fastest way to turn on the ad spigot is to partner with ad tech firms for targeting and measurement.
Apr
20
Roku Touts Original Content, Brand Studio and OneView Ahead of 2022 NewFronts
Posted in: UncategorizedRoku, the largest connected TV player in the marketplace, wants marketers to know that the future is in streaming this upfronts season. “Our goal, very simply, is to shake up the upfronts,” Kristina Shepard, head of agency partnerships and national brand team lead at Roku, told Adweek. “We finally believe that the upfront will start…
Apr
20
Barack Obama Takes On a New Role: Fighting Disinformation
Posted in: UncategorizedThe former president has embarked on a campaign to warn that the scourge of online falsehoods has eroded the foundations of democracy.
Apr
20
Watch the newest commercials from Avocados From Mexico, Ikea, Samsung and more
Posted in: UncategorizedLeonardo da Vinci parties with his Mona Lisa model in the latest from Avocados From Mexico.
Apr
20
Here’s Why Netflix May Add Ads
Posted in: UncategorizedNetflix announced its first subscriber loss in over a decade on Tuesday, forcing a legacy streamer stuck in its ways to reevaluate its approach in an increasingly crowded market. In a turnaround from a years-long position, co-founder and CEO Reed Hastings said that an ad-supported tier may be in the company’s future to drive further…
Apr
20
Earth Day Ads
Posted in: UncategorizedImage:
Collection Items:
GreenPeace Brazil: LosSantos+3ºc
The Danish Environmental Protection Agency: Chemicals shouldn’t be in fashion
Samsung Electronics: Tech Goes Green
Pepita’s: Scoop it to stop it
Greenpeace: Earth Is Saying
RSEQ / De Facto: Put it out
DSM Animal Nutrition and Health: We Make It Possible
Lego: Green Instructions
Lahti Pelicans: Climate action on ice
Soil and Water Conservation Bureau: Government mask
Sheba: Hope Grows
Hyundai: Taking Steps
Earth Day: Call in sick for earth day
FedEx: Now Meets Next
Alibaba: Fading Sea Creatures
Moen: Own the Ocean
Greenlands: Earth Day
H 2 O Sounds of Water Orchestra: Listen to the Water
Forever Oceans: Go Blue
Fontanar Shopping Mall: Can clothing help us avoid the use of plastic bags?
HSBC: The Lifegiving Light
Description:
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org including 1 billion people in more than 193 countries. The official theme for 2022 is Invest In Our Planet. In this collection of campaigns, we highlighted some of the most interesting ideas conceived for Earth Day.
Descriptor:
Ads
Apr
20
McDonald’s and Lil Yachty Spread Love to the Crew Members in a Campaign About Gratitude
Posted in: UncategorizedIt can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos…
Apr
20
Vinted: Don't Wear It? Sell It!
Posted in: Uncategorized
This 2021 TV spot for the second-hand retail app, Vinted, uses playful cinematography, art department, and editing techniques to convey the sharp, snappy, and simple ease of re-selling pre-loved clothes and supporting sustainable fashion.
Apr
20
‘Rust’ Producers Cited for ‘Willful’ Flaws in Cinematographer’s Death
Posted in: UncategorizedThe production company, which included the actor Alec Baldwin, was fined $136,000 and was criticized for showing indifference to “recognized hazards.”
Apr
20
4 Search Trends Retailers Need to Watch Out For
Posted in: UncategorizedAcross all of the different search landscapes, retailers will likely see some of the biggest changes in years to come. Google is trying everything it possibly can to make up ground in the commerce space. This has resulted in more aggressive testing in what types of results it shows users–in other words, it’s attempting to…
Apr
20
Suddenly, Buying Some Peanuts and Cracker Jack Is a Whole Lot Easier
Posted in: UncategorizedBoston’s Fenway Park is the second-most expensive venue in the U.S. to see a baseball game, behind only Wrigley Field in Chicago. While Instacart can’t change that, it’s making paying for food and drinks easier for Red Sox fans. The online grocery platform is bringing its AI-powered point-of-sale system, Caper Counter, to Fenway Park, its…
Apr
20
Messenger: How to Use the Everyday Earth Sticker Pack
Posted in: UncategorizedAs part of its Earth Day initiatives, Meta released a new sticker pack in Messenger inspired by the holiday. The Everyday Earth sticker pack features eight embellishments users can send in conversations. Our guide will show you how to use the Everyday Earth sticker pack in the Messenger application. Note: These screenshots were captured in…
Apr
20
For the First Time Ever, a Man Is the Face of Victoria’s Secret Pink
Posted in: UncategorizedVictoria’s Secret Pink, the lingerie and apparel line that appeals to younger consumers than its parent company, has partnered with its first-ever male brand ambassador, the actor Darren Barnet. While not a household name yet, he’s best known for his role on Mindy Kaling’s Netflix series Never Have I Ever. Throughout 2022, Barnet will promote…
Apr
20
Herta: Veggies, like kids love them
Posted in: Uncategorized
Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most.
Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that – just like kids love balloons – they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing.
Apr
20
Atún Van Camp’s: You know
Posted in: Uncategorized
After many years, Van Camp’s, one of the most iconic Colombian brands, goes back to advertising by the hand of DAVID Bogota, launching the new concept: “You know”. In the food category, where competition becomes harder everyday, due to hard-discounts and foreign competitors, the brand decided to make people aware of the love they already have for the brand, even if sometimes they choose other brands.
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