Meta said late Tuesday that it is now globally demoting content from the Facebook pages and Instagram accounts of Russian state-controlled media outlets, making them harder to find across its platforms. Facebook posts containing links to Russian state-controlled media websites are also being demoted, and Meta said it will begin labeling those links and providing…
Following Visa’s November 2021 news that Lynne Biggar was preparing to step down as global CMO after six years, the financial services brand is handing the marketing reins to Frank Cooper III. Cooper will start the job in May, but Visa is already working on the transition. He joins Visa after five years as managing…
After generating $40 million in ad revenue from “hundreds of brand partners” in a Q4 2021 pilot, Nordstrom is the latest to join the retail media network party with the official launch of the Nordstrom Media Network. According to the luxury retailer, the program enables brands to share their stories and advertise on digital platforms…
“There’s something missing here.” That’s ever the observation at the heart of invention. In the world of wine and spirits, three female-founded brands regarded the void specific to category. One asked, “Why are the only vodka brands within easy recall the same ones that have been dominating shelves for decades?” Another wondered if a wine…
The Florida Lottery launched its first ever $50 scratch-off as part of the X THE CASH family, the 500X THE CASH scratch-off along with a new ad campaign titled “Most Xtreme” from its agency of record PPK.
While the higher priced ticket boasts the highest top prize ever, the campaign also needed to encourage accessibility and incorporate elements to engage the FL Lottery’s broad player base. The campaign breaks down 15-second units into even smaller 7.5-second units, which allows for delivery of two messages within one :15 ad. The additional “spots within a spot” also kept the creative fresh and surprising throughout the campaign. The goal was to attract as many players as possible, as more FL Lottery players results in increased transfers to the Educational Enhancement Trust Fund (EETF).
Media giant also looks to ramp up programmatic business with The Trade Desk.
In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on social media platforms for targeted ads. Holding social media platforms accountable for their “national experiment” and profiting off children, Biden said it’s “time to strengthen privacy…
Old Navy, which has taken to calling itself “America’s most democratic clothing brand,” has released a springtime spot inspired by a TikTok post. Last November, high school senior Samuel Beasley posted a video of himself in class with the caption, “We about to get the most fire Old Navy commercial ever.” More than 1,300 users…
The acquisition of Engine U.K. by Next 15 Communications has been completed to the value of $103.5 million (77.5 million pounds). As revealed by Adweek last month, the two parties were in talks for Next 15 to acquire the U.K. arm of the Engine creative network, which will bring with it 600 members of staff…
Walmart is rolling out a new digital tool aimed at bringing the fitting room into shoppers’ homes. The big box giant’s new feature allows customers to choose a model that most resembles them and see how a piece of clothing looks superimposed on that person’s body. The launch comes nearly a year after Walmart acquired…
Marketers are on a relentless quest to connect with Gen Z, and despite their best efforts, agency Adolescent Content is here to serve a cold statistic to corporate America: only 8% of the generation thinks brands actually understand them. That means the TikTok hashtag challenge you just launched, sustainable product line you announced and Women’s…
Do you wonder why VAR (Video Assistant Referee) has been so heavily criticized since its induction in French Football Championship? BURGER KING® lifts the veil on the matchday mistakes.
At BURGER KING®, we’re proud to treat everyone to a good time… even VAR referees. So if they forget to pay attention to the game and pass on the correct call, don’t blame us.
In a series of 4 comedies, BURGER KING® presents VAR referees who are more interested in their WHOPPER®… than in the match. There’s one who accidentally spills sauce from his burger on the video assistance controls, another who comments on his choice of burger instead of the match decision. A ref who hasn’t even been watching because he’s too busy taking a delivery, and one who can’t make sure he’s understood because his mouth is full.
If you think about it, we would all have done the same. Because football is sacred, but a WHOPPER® is even more so.
Frylight, the original one-calorie spray oil and UK number one oil brand from Saputo Dairy UK, announces a brand-new digital marketing campaign created by Grey London, to build brand awareness and encourage the trial of spray oils amongst its target ‘healthy hackers’ audience.
A departure from previous brand activation which has centred on dieters, the ‘Get Food Going’ campaign talks to the growing audience of consumers who are seeking better balance in their diet, looking for simple swaps or ‘health hacks’ they can make to cut down on unnecessary calories, without compromising on their food choices or following a restrictive diet.
The campaign aims to show how fun, versatile and convenient cooking with Frylight can be, with at least 30% fewer calories and 30% less fat than regular oils, and to challenge engrained consumer behaviour which so often sees people reach automatically for pouring oil when prepping their meals.
Today PepsiCo has brought together the nation’s biggest crisp and tortilla chip brands Walkers and Doritos, together with tour operator easyJet holidays in a new campaign to celebrate the return of holiday getaways. Devised by UK agency of record, VCCP London, the playful campaign seeks to reignite the nation’s love for travel, by revealing the all too familiar quirks and behavioural changes holiday-makers indulge in only whilst abroad. The competition is one of the biggest multi-brand on-pack promotions for PepsiCo and will run across special holiday-themed packs of Walkers and Doritos.
The ‘Only On Holiday’ campaign champions the funny things Brits of all ages are guilty of doing. Research conducted by PepsiCo has revealed that nearly all Brits (91%) have a ‘holiday alter-ego’ and change their habits to things they’d never usually do at home. The creative playfully brings out stereotypical holiday behaviours such as pinching hotel toiletries, indulging in the all-inclusive hotel buffet, being more adventurous and losing all inhibitions on the dancefloor. ‘Only On Holiday’ seeks to target a vast cross section of society, specifically personifying the self-expressive holiday antics of the Gen Z audience via Doritos and the light-hearted holiday playfulness that family audiences of Walkers can resonate with.
DoorDash says you can use its app to get “pet supplies, hot drinks, snow tools and a chance to flex, all from your neighborhood.”
Meta detailed changes to its certification program for developers on its platform, shelving the Meta Advanced Marketing Developer and Advertising API (application-programming interface) Developer certifications in favor of a Mobile Ad Technical Specialist badge and an Advertising API Developer Specialist badge, respectively. The company’s Marketing Developer certification is a pre-requisite to earn either badge. Meta…
Apple’s move to “pause” doing business in Russia in reaction to its invasion of Ukraine may be viewed as merely political, considering the enormity of Western government sanctions against the former Soviet state. But as brands know, symbols carry their own particular potency. The Cupertino tech giant joined Nike and Google as the two other…
You may know her from Bravo’s hit series, The Real Housewives of New York City, but Dorinda Medley is far from a traditional housewife. With millions of social media followers, Medley has built a strong brand that includes a memoir detailing her rise to fame, a cashmere company and even her own workout class, “Dorobics.”…
From a cooler to a full-blown lifestyle brand that outdoor enthusiasts can’t seem to get enough of, Yeti seems to have a product for everything these days from drinkware and bags to hats, shirts and stickers. And there are no plans to slow down as the company continues to reach new heights by experimenting with…
Kids bickering in the back on the way to school. A baby sleeping peacefully in a rear-facing car seat. A family meandering through a mountainous landscape with a car full of luggage. Automakers have tried and tested creative formulas to promote their family-friendly models, but Dacia is turning these tired cliches on its head in…
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