The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new “big data” monthly impact releases–set-top box and smart television viewership metrics that complement its in-house panel data for national TV…
In honor of International Women’s Day, femtech brand Elvie launched a global campaign called “Smart Bodies,” showing off the benefits of the brand’s tech for women and highlighting their biological complexities. A powerful 60-second spot features Eva Lazarus, a multi-genre artist and breastfeeding mother, performing Elvie’s new anthem, a song co-written by creatives at Mother…
As pressure mounted, Coca-Cola, PepsiCo and Starbucks all announced today that they are pausing their business in Russia, joining a sprawling list of brands that are suspending any presence in the country during its invasion of Ukraine. The announcements from the three companies came within two hours of each other and followed closely behind that…
VAB letter says Nielsen plans to let industry trade on current panel-based ratings or conflicting ‘big data’ offering.
Happy International Women’s Day from IASO with a print campaign that says more than “happy women’s day”!
It speaks to women with a series of print advertisements which tells them they are just as great, just as capable and special as the most famous women of all time, such as Coco Chanel, Marie Curie, Maria Kallas, Katina Paxinou, Melina Mercouri or Amelia Earhart. Because, just as they changed the world with their achievements, so can every woman change the world with her daily actions.
Coke joins other U.S. corporate giants such as McDonald’s pausing Russian business.
Publicis media agency Starcom is riding a new business high, raking in big accounts like McDonald’s. Along with its expansion, Starcom is changing how it goes to market, investing in digital transformation, DEI initiatives, training and development in an effort to streamline its products. To lead this transformation, the agency elevated five new leaders to…
Twitter unveiled its new Creator Dashboard, a hub where creators can analyze how they are monetizing their content on its platform. The new tool helps them further understand how to make money on the social network and how much they are earning from monetization features Super Follows and Ticketed Spaces. Creator Dashboard is available to…
A reassuring arm to small UK businesses throughout the pandemic, Barclaycard Business has now set its sights on growth, as it positions itself as the go-to for all SMEs looking for a partner to take their business to the next chapter.
To get small businesses rethinking what payments can do for their businesses, Barclaycard Business enlisted the help of Droga5 with director Jeff Low, through Biscuit Filmworks.
Droga5 uncovered that most business owners think of payments in a purely transactional way, which often discounts all the other benefits payments can do for their business.
Rather, payments can help businesses manage their stock better, improve cash flow and develop relationships with suppliers. They can even protect customers from fraud.
How Society reacts to an action is often determined by the gender involved. The idea here plays up how people react differently to the same action from both genders and emphasis the need to break the gender bias.
Sling shows off what it calls its Fan Freak-Out Zone, a (fictional) facility where basketball fans can “let it all out.”
For the founders of the comedy podcast network Headgum, home to podcasts like If I Were You and Dead Eyes, the choice between the scale of programmatic advertising and the intimacy of host-read ads was never an either-or but, fittingly, more of a yes-and. On Tuesday, the six-year-old network launched Gumball, a self-serve marketplace that…
When the pandemic decimated cinema attendance, it took down cinema advertising too. Screenvision Entertainment Network, the company that sells movie theater space to advertisers, experienced the collateral damage. It happened right as the company was hitting its stride. Screenvision, which serves ad impressions to about 40% of the movie theaters in the country, organically doubled…
McDonald’s is temporarily closing all of its restaurants in Russia amid calls for brands to cease operations and business with the country over its invasion of Ukraine. McDonald’s had 847 locations in Russia at the close of last year, according to an investor document. 84% of the restaurants are company-operated with the rest operated independently….
For over 75 years, ColaCao, the cocoa powder drink, has accompanied the breakfast of many Spaniards, becoming one of the most beloved brands in the Spanish market. Since its origin in 1945 it has been involved in the physical, intellectual and emotional growth of the youngest members of the household, an effort that this year culminated with the creation of the ColaCao Foundation, which represents an essential step towards this goal.
The brand’s social purpose is to fight against bullying, focusing on empowering boys and girls to bring out the best in themselves, being authentic without fear of rejection and respecting the differences of others to build a more diverse society.
Imagine all the big moments in your life: The first time you had the “talk”. Waiting anxiously with results in your hand. Catching your kid smoking.
Now imagine those moments…but with grilling.
That’s the premise beyond a new “Welcome to the Traegerhood” campaign from Traeger Grills and Zambezi, which digs into family tropes and centers them around food and community — or, in The Traegerhood parlance, at “The intersection of taste and togetherness.”
In celebration of International Women’s Day, Athleta’s new campaign with Alicia Keys titled “Within You” created by YARD NYC officially launched today along with the Athleta x Alicia Keys limited edition product offerings.
The campaign inspires a communal sense of power, and features an honest and joyful conversation between Alicia and three women with diverse perspectives and experiences sharing how they tap into their inner strength.
Apple TV+ will broadcast two games on Friday nights to fans in eight countries once the regular season begins.
There’s another shakeup in the sports streaming landscape. Apple TV+ and Major League Baseball have struck a deal for Friday Night Baseball–assuming that there is actually an MLB season this year, that is. The streamer will have an exclusive weekly doubleheader with live pre- and postgame shows in eight countries, as soon as the regular…
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