With states across the country seeking to restrict how transgender athletes compete, The GenderCool Project and Nike are spotlighting the joy that young people find in school sports. The partnership released a 30-second campaign spot directed by Kobi Swissa of Swissa Creative. The creative, which features 11 transgender and nonbinary kids age 13-17 sharing their…
The American Cancer Society has estimated that in 2022 alone up to 151,030 Americans may be diagnosed with colorectal cancer, with 52,580 at risk to lose their life to the disease. Colonoscopies can help medical professionals detect the cancer in its early stages and save lives. In partnership with creative agency Beautiful Beast, the Colon…
The former Chobani president and agency CEO takes the role from Pat Brown, Impossible’s founder.
The chicken chain is calling itself the first fast food restaurant to respond to TikTok’s top-trending taco.
For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of our series, these leaders share their lived experience and advice for women who want to follow in their footsteps. We’re joined by Nancy Reyes, CEO of TBWAChiatDay New York; God-is Rivera,…
Queries range from face tattoos to daylight saving time.
Anheuser-Busch InBev put its media accounts into review last September, shortly after company appointed Benoit Garbe as chief marketer in the U.S. At the time, incumbent Dentsu, Publicis and WPP were the three companies up for the business. Now, AB InBev has announced that it has awarded a majority of the business to Publicis Groupe….
When Molly George moved from the client side of marketing to the agency world, she was assured by a mentor that she would not be expected to study the intricacies of the brands she worked on–she would just have to “be the connector.” Nine years into her self-made gig as the founder and CEO of…
Editor’s note: This is part of Marcus Collins’ Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world. Hip-hop provides a masterclass on how we can consider and frame our marketing activity–take Andr? 3000’s verse on Outkast’s 1996 classic “Elevators (Me and…
Meta filed a lawsuit Wednesday in the U.S. District Court for the Northern District of California against Chad Taylor Cowan, claiming that his company, CFS Solutions, provides fake engagement on Facebook. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post that CFS Solutions provides fake reviews and feedback aimed at helping…
Baas | Digital creates this launch campaign for Mini Cools, a bold, new brand of kids’ accessories and jewelry. When it comes to fashion taste and vibrant imagination, “the kids are… not kidding”! They need to feel 100% confident! The real-looking Mini Cools, fitting perfect with kids’ fantasy play, are used in this digital campaign with all their sparkly cuteness, along with the retro stickers & emojis, poppy vibes and colorful aesthetics that are part of the brand’s identity. Because fashion is serious business!
Squarespace says it’s “everything you need to sell anything—even dreams.”
Meta removed a deepfake video from its platforms Wednesday that depicted Ukrainian President Volodymyr Zelensky ordering his country’s troops to surrender to Russia. Head of security policy Nathaniel Gleicher explained in a tweet, “Earlier today, our teams identified and removed a deepfake video claiming to show President Zelensky issuing a statement he never did. It…
Dentsu retains some business after a review that began late last year.
Scotch is big business in Asia and Chivas knows it. Now, the brand is blending the worlds of K-Pop and whisky to appeal to a new generation of drinkers in the region. Chivas has just signed on Lalisa Manoban (aka Lisa)–who performs with one of K-pop’s biggest girlbands Blackpink–as its latest ambassador and the first…
Twitch filled out its brackets for the 2022 NCAA Division I Men’s Basketball Tournament by bringing two original shows back to /TwitchSports: Let’s Go! College Hoops and SuperFan FaceOff. Both shows will feature athletes, sports analysts and Twitch creators discussing the action on the court, and sponsorships feature brand integrations and custom campaigns for brands…
For many marketers, TikTok is the platform for their kids or nieces and nephews. But most mainstream marketers not selling to teens aren’t investing heavily in TikTok–yet. I believe the perception that TikTok is only for teens is a misconception. In reality, according to data from Statista, 25% of U.S. TikTok users are 10-19 years…
McCann Worldgroup has named Fernando Fascioli as its new president for Europe and the U.K., succeeding Mark Lund who is set to retire. Fascioli, who began in the agency network’s Uruguayan offices in 1994, is currently the president of McCann Worldgroup Latin America & Caribbean, a position he has held since 2014. He will relocate…
Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card.
The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes.
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