Honda became the first automaker with a Twitch channel dedicated to lifestyle content following Friday’s introduction of Honda DreamLab. Honda/Twitch The channel’s content is based on three main themes–collaboration, competition and conversation–and new livestreamed episodes every Friday will reflect those themes. Shows include: Dashboard DJs, a live competition series featuring DJs battling it out in…
Dentsu has signed on has the first agency partner for NBCUnified, NBCUniversal’s first-party data and identify platform. Top line The integration will bring Dentsu’s person-level and household-level IDs to NBCUnified, allowing Dentsu’s data to match with NBCUniversal’s IDs. Between the lines “Identity is increasingly becoming the new currency for the advanced television and digital video…
Evri, the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company, unveils its new identity and accompanying advertising campaign to launch the brand. Devised by VCCP London, the new brand campaign seeks to introduce a total revamp of the famous courier service, with media led by Mediacom. Evri’s new brand strategy, visual identity and logo was created by WPP creative company Superunion and is elevated through organic digital channels by Wolfenden. Aligned to its growth strategy and designed to complement its expansion plans, the integrated campaign reveals a complete rebrand as Evri embarks on its mission to create positive and reliable delivery experiences for everyone, everywhere.
The automaker will debut a new channel in the hopes of ultimately driving sales.
Agency will be able to match its data with NBCU’s 150 million consumer IDs.
A Saharan dust cloud has been floating over Europe in recent days, covering cars across several countries, including Spain. The dust from the desert has meant some cities have awoken to the image of an orange sky, while car-owners have had to clear the desert sand from their vehicles. In response, KFC has been giving…
Thirty years ago, Pete Rock and C.L. Smooth took a tribute to their friend Troy Dixon–better known as Trouble T-Roy of Heavy D & the Boyz–and turned it into one of the touchstones of hip-hop’s golden age. It’s a story of growth, family and friendship shown through the lens of personal loss, and it’s hard…
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| THE ORIGINAL? NIB Insurance Company – 2015 Click the image to enlarge Source : Adeevee Agency : Enigma (Australia) |
LESS ORIGINAL Insurance Centre – 2022 Click the image to enlarge Source : Adsoftheworld Agency : Sagi & Co (Canada) |
5 ways men should include, support and defend women in their organization.
The smart money is on content strategy that generates dialogue to inform business decisions.
When the Good Housekeeping Institute launched in 1900, the product-testing facility predated both the FDA and the Consumer Product Safety Commission. Now, more than a century later, the Hearst-owned operation aims to use its track record of consumer trust and an ambitious internal expansion to turn its product-review program into an affiliate empire. In 2021,…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Pedigree Seeks Doodles for Doodles To advance its mission of ending pet homelessness, pet care brand Pedigree is seeking artistic kids to create doodles that benefit (labra)doodles–and other dog breeds. In partnership with Adopt-a-Pet.com, the brand…
It’s been more than a month since cryptocurrency exchanges FTX, eToro, Coinbase and Crypto.com broadcast their first Super Bowl commercials in what many have dubbed the “Crypto Bowl.” Having ramped up mainstream marketing over the past year, these companies were hoping a turn on advertising’s biggest stage would jolt growth in their respective user bases…
Plus, Time Editor-in-Chief and CEO Edward Felsenthal mourns documentary filmmaker Brent Renaud, who was killed by Russian fire on March 13.
80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps
As fears of trademark infringement surround McDonald’s shuttered Russian locations, several applications have been filed with the government there using McDonald’s name or signature Golden Arches.
Superheroes are descending on Austin, Texas. Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat. “Milestone ARchives” was developed by R/GA,…
Target is delivering on sustainability promises by testing a new net-zero energy store after rolling out eco-friendly product labels earlier this month.
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