A few years ago, the entertainment industry was arguing over whether movies on streaming services even counted as a film. Now, one is poised to win the Oscars’ top prize.
The fundraising campaign from Crypto.com also features an NFT collection.
A quiet Hollywood power broker with a famous name goes on a buying spree that has given him Rolling Stone, South by Southwest and a private island. What more does he want?
Shooting for Time magazine and United Press International, he documented presidents, the Vietnam War and more.
Studies show that activity in the workplace has a positive effect on sick leave, employee wellbeing and overall productivity. To launch the Active Corporate Wear collection from Swedish sportswear brand Craft, we focus on the fact that the collection is made to inspire employees to be more physically active at work, no matter what their job descriptions are. A good thing, at least in most cases.
(TrendHunter.com) Omega and Swatch, two iconic Swiss watchmakers, have teamed up for the first time to deliver a more accessible version of the Speedmaster Moonwatch dubbed the MoonSwatch. The sleek new timepiece…
DuClaw Brewing teamed up with Biomerica and Squatty Potty on the “Give a Crap” campaign to raise funds for the Colon Cancer Foundation. Agencies that worked on the campaign include 212 Communications, Elevation Advertising and Socially Determined. DuClaw released limited-edition sour ale Give a Crap, which is brewed with black currant, blueberry and vanilla. The…
Hollywood throws a ton of money into “For Your Consideration” ads–$53 million this season alone, per MediaRadar–in the hopes of winning Academy Awards for films like Power of the Dog, West Side Story and CODA. Postmates, on the other hand, took a more fiscally responsible approach to its Oscar-adjacent campaign. The brand also flipped the…
In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U.S. Thursday night, EU negotiators from the European Parliament and the Council finished legislation that aims to rein in the global digital market dominance by the world’s largest tech…
As the war in Ukraine continues to unfold, more brands and organizations from around the globe are stepping in to provide aid or unflinching support. One particularly unifying industry, however, is using its product labels to offer both. To support Ukrainian relief efforts, three creative teams from across the craft brew industry have come together…
Oscar Mayer campaign surrounds LA’s Dolby Theatre ahead of Oscars broadcast.
Earlier this month, athletic apparel brand Lululemon made the move into women’s performance footwear with its Blissfeel collection. Now, it’s taking a look into the undercelebrated nuances of women’s feet with its new campaign raising awareness around the launch. Created in partnership with AOR Droga5, Lululemon’s “A Woman’s Foot” is highlighting the brand’s expansion with…
A reporter at the news organization claimed that it had created a hostile work environment that unfairly prevented her from writing about sexual assault.
It’s a truth universally acknowledged that people watch weird stuff the internet. When the walls closed in on a world in lockdown two years ago, audiences got even weirder, tuning in to livestreams and webcams to observe inane but intriguing events around the world. This included scenic Scandinavian railway journeys, drives through downtown Tokyo and…
Together with Germany’s oldest independent image agency, creative shop Jung von Matt NECKAR is launching an international campaign to protect the ocean called CLEAR THE RIGHTS, CLEAR THE OCEAN. In it, the agency uses one of the most typical elements in the purchase and licensing of stock images to convey a clear message and to introduce a simple, yet unseen mechanic that actively helps. Ocean images in the database are now tagged with a ‘plasticmark’ instead of the usual watermark. This makes the pollution of the ocean with plastic and microplastic visible, and it turns the licensees into environmentalists. Because everyone who clears the rights of an ocean image donates 33 % of the licence fee directly to international projects that clean plastic waste out of the ocean for real.
Two recruiters interview a non-existing candidate and offer him/her a job, lowering the salary expectations.
Mastercard is unveiling its first marketing for a new Touch Card made for blind and partially-sighed individuals.
Women have appeared in advertising since the industry’s beginnings. But are there certain products consumers trust more when women appear in their ads? And which brands are seen as allies to women? Those questions are grappled with in a wide-ranging Women’s History Month survey by consumer analytics firm Engine Insights, which was shared exclusively with…
easyJet has today launched ‘nextGen easyJet,’ a new integrated brand campaign designed to inspire holiday makers and welcome customers back to the skies. Devised by creative agency of record, VCCP London, marks the airline’s first new pan-European campaign since the pandemic began. The campaign is comprised of TV advertising, print, social and digital executions across the UK and core markets in Europe.
As Europe opens up, signalling a return to restriction-free travel, the fresh new brand direction has been inspired by jetsetters’ craving to experience Europe and make up for lost time. ‘nextGen easyJet’ sets out the brand’s ambition to inspire travel and all it has to offer, as well as showing that easyJet is back, better than ever, and is pioneering the next generation of travel for all.
Wickes has launched a brand new campaign focused on a house-proud nation showing off their homes. ‘Open Up’, celebrates the gratification experienced when finishing a project and encouraging others to take a peek at what’s been achieved.
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