When it comes to judging flavor, there’s no higher authority than celebrity chef and television personality Guy Fieri, the self-proclaimed Mayor of Flavortown. That, at least, is the concept behind Bud Light Seltzer Hard Soda’s first Super Bowl commercial. In an extended cut of the spot created by Wieden+Kennedy (the in-game ad will run for…
Department store chain Nordstrom is launching a behind-the-scenes podcast hosted by Pete Nordstrom, president and chief brand officer–and great-grandson of founder John Nordstrom. The first episode of the podcast, Nordy Pod, went live on Jan. 31 featuring Mickey Drexler, the former CEO of J.Crew and the Gap and current CEO of clothing brand Alex Mill,…
Following reports actor Gwyneth Paltrow joined the exclusive Bored Ape Yacht Club, apparel retailer PacSun announced a somewhat aesthetically similar NFT series of its own called Pac Mall Rats. The launch includes three original Pac Mall Rats, representing California stores in Santa Monica, Brea and downtown Los Angeles. The collection will eventually come to include…
Gucci Beauty created a new Snapchat lens to back its Gucci Flora Gorgeous Gardenia Eau de Parfum. The fragrance was reintroduced last August with the #FloraFantasy campaign, starring pop superstar Miley Cyrus and directed and shot by artist Petra Collins. The lens, available via Lens Carousel and Snapcode, enables Snapchatters to discover the fragrance in…
TikTok released new stickers honoring Black History Month that users can add to their clips in the video-sharing application. Here’s how to use the Black History Month stickers in the TikTok app. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Once you’ve uploaded or recorded one or more clips in…
This ad campaign shows the urge to get the product under any cost. Showing the expression of a character who is very excited for Paper Boat.
Gosh! Food Ltd Is Joyful in every way. We’re brightly coloured, harm-free and full-flavour plant based food that brings a little more joy to each day…and meal. Something more important than ever, considering the past year of lockdown monotony…
What better way to start 2022 than with lip smacking, tastebud tingling content and its vegan!
Our latest creative campaign brings fun and enjoyment to eating healthy, plant-based food, putting Gosh! right at the heart of the celebrations during the busiest period in the vegan calendar.
Showcasing beautiful ingredients while championing their free from and natural credentials.
On March 10, join Ad Age to learn about the opportunities and risks of this new marketing dimension.
When Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen’s Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first…
August 2021 is the month Google changed forever–that is, if you own a website. The Google page experience update rolled out for mobile devices, shocking business owners who were not prepared. Google announced that the update was coming, but few were prepared. An analysis of 5 million desktop and mobile pages before the update found…
Derek Walker, founder of Columbia, S.C. agency brown & browner, used to spend Black History Month highlighting little-known inventors, scientists and various infamous figures. In 2019, he decided to shift gears and use his social media platform to highlight fellow Black marketing creatives. What followed was a daily celebration of creative directors, podcasters, professors, founders…
Atlanta-based associate creative director Carmelle Kendall has handled her fair share of major brand accounts, but nothing quite amounted to the sheer magnitude of a total brand refresh like the one she managed for Southeastern burger chain Krystal, which had largely relied on its same recognizable iconography since it opened in the 1930s. “It was…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, understanding your consumers and their lifestyles is more vital than ever. However, like every relationship, you must invest time and nurture it. You can’t expect results overnight. This is especially…
GilletteLabs with Exfoliating Bar will be the star of a product-focused effort from Grey for the Procter & Gamble brand.
For the first time since 2006, Gillette is running a commercial in the Super Bowl. The 30-second ad will focus on the GilletteLabs With Exfoliating Bar, a razor that debuted in November. The personal care brand, owned by Procter & Gamble, partnered with Grey Advertising to produce the spot, scheduled to air during the second…
Medtech brand Hologic’s Super Bowl spot features Mary J. Blige in front of the camera and a female team behind it.
More college admissions officers believe applicants’ social media posts are “fair game” for use in determining who gets into their schools, but fewer of them are perusing those posts, according to the latest annual survey from Kaplan. Kaplan found that 66% of admissions officers who responded to its survey see that content as fair game,…
One in seven people working in marketing are considering leaving their company due to its lack of diversity and inclusion, while the gender pay gap sits at around 13% across “all countries.” These were just two findings outlined by the World Federation of Advertisers (WFA) when it released its Diversity and Inclusion Census results at…
Virtual platforms have proven their value as part of an integrated, year-round event-marketing plan.
To kick off this year’s Black History Month, Ebony Magazine is printing a magazine issue for the first time in nearly three years. The issue celebrates women in fields like science, technology, engineering, and math, in partnership with OLAY’s STEM inclusion campaign, “Decode the Bias,” in an effort to nudge younger women of color towards…
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