In 2014, racing driver Danica Patrick set a record for the most Super Bowl appearances by a celebrity in her 13th ad for web hosting platform GoDaddy. Eight years later, a surprising contender is hot on her heels: Amazon’s digital assistant, Alexa, which is about to make its seventh consecutive turn in a Super Bowl…
“I’m based in L.A. but I’m a New Yorker, always.” It’s these kind of details that speak to Joivonnah “Joi” Childs’ authenticity as well as the personal stamp that she leaves on all of her high-profile work as Netflix Film’s editorial and publishing manager. Throughout her career, Childs–today’s featured creative for our Profiles in Black…
Charity Pourhabib wants to make sure the students who come after her have an easier time breaking into the ad industry than she did. “There are a lot of things that I wish I had and my peers wish they had,” said Pourhabib, a brand executive at Wieden+Kennedy and Hampton University alum. “I wish I…
Together, or alone. Live in SEVEN.
The father plays the guitar, the daughter does live broadcasts, and sometimes family members gather together to talk. Now the car has become a living space beyond just moving space.
(TrendHunter.com) The February 2022 eco innovations are focused on upcycling existing products and transforming our infrastructure to become more sustainable. Fashion brands are beginning to think imaginatively to…
(TrendHunter.com) The February 2022 new ventures introduce many new and noteworthy plant-powered products, phygital product drops, waste reduction strategies and creative solutions to support the future of hybrid work….
New campaign lets ‘Reebok be Reebok’ and promotes its classic leather design.
Blown your big chance? Yeah, we’ve all been there. If only life could be more like Paddy Power Games, because with Paddy’s Wonder Wheel, Daily Jackpot and Weekly Bonus, you’ll always get another chance. Yay!
ABM Industries evolved from operating behind the scenes to ‘clean people can see’
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion in connected TV programmatic display ads, an 82% increase from 2020, according to eMarketer. Yet for such a big chunk of change, advertisers often don’t know much about the shows…
The new zero-carb brew uses a Barbra Streisand song and metaverse reference.
Fun trivia fact: did you know that a patent for the automated “vacuum” coffee maker was filed by Chicagoan Inez H. Pierce in 1930? Now, it’s hard to imagine any major city without a coffee shop on every corner. It’s an example of how Chicago-bred ingenuity has its own worldwide impact. With the launch of…
Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she’s reading stories about Eugene O’Neill, TV dinners, book publishing and “getting older without getting old.” The nonagenarian is one of the stars of the…
On a typical day for a character named Brock Ollie, he eats breakfast, hails a ride, goes to work and chats with his colleagues. So why does everyone keep bombarding him with clumsy references to getting high? Because Brock Ollie, with his lanky body and flowery head, is the broccoli emoji come to life, but…
On a boring date? Escape through a crack in the floor. Wall in your way? Just jump straight through it. Bud Light Next, the first zero-carb beer from parent company Anheuser-Busch, is entering the Super Bowl with a 45-second spot focused on looking past the present to build a better future. The commercial, titled “Zero…
Business-centric newsletter publisher Industry Dive is on pace to generate between $105 and $110 million in revenue this year, a testament to the value of stitching together pockets of niche readership into a sustainable audience. The publisher has a network of 53 business-centric newsletters serving 22 different industries. They reach 2.5 million free subscribers through…
A skate crew in London that aims to empower marginalized communities is the inspiration for a new campaign from British telco Virgin Media. The ad stars Aamira, who is part of Melanin Skate Gals & Pals, a London-based group of skaters from Black, ethnic minority and queer backgrounds. Aamira befriends the crew after a disappointing…
Starch Creative provokes an industry-wide conversation.
A gamer’s secret message, a car brand overcomes a COVID hurdle and a must-watch classic campaign
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