Cooking and home content site Food52 is bringing on five new executives to spur growth following another infusion of cash from majority owner TCG late last year. Top line The new roles include CFO, chief product and technology officer, svp of integration and strategic initiatives, svp of retail and vp of creative. The brand’s first…
An AI platform has been developed to persuade spammers to consider a career change in a bid to combat the rising problem in Russia of nuisance calls. The initiative is part of the “Help the Spammers” campaign for the education platform Skillbox alongside online financial system Tinkoff. “Oleg” was developed to listen to cold callers…
When the average age of a National Football League player is 26 and the average age of the league’s viewers is 50, there can be some disconnect over what constitutes an NFL “star.” The NFL’s teasers for its two-minute Super Bowl ad, scheduled right before halftime, feature a lot of familiar, middle-aged faces. Michael Strahan…
Scams on platforms like OpenSea threaten brand activations.
News media company News U.K. announced the launch of its apprenticeship program this week, Sales Academy, in an effort to attract younger professionals to the advertising business and help grow their careers in the industry. The News Corp. organization is providing a two-year training and livable wage for living in London to eight individuals chosen…
On average, a truckload of plastic is discarded in the ocean every minute and, barring any change to policies or behavior, the world will produce four times as much plastic by 2050 compared to this year. Greenpeace is highlighting the plastic pollution crisis with a striking campaign that artistically depicts original plastic products thrown away…
Why so many auto brands are using the game to push EVs to the masses, from GM and BMW to startup Polestar.
Sally Hansen is rolling out a new way for shoppers to pick the perfect color of nail polish. The cosmetics brand teamed with augmented reality (AR) startup Perfect Corp to release a new tool that superimposes a chosen nail color on a moving image of a consumer’s hand. The tool can be used for both…
This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of fingerprinting. And, with it, dealt another body blow to the cookie-alternative tracking mechanism. Under compliance, ad companies that track people on mobile across apps for ad-targeting purposes must notify them that their data…
In a book, web series and music, Will, Jada, Jaden and Willow have remade a star household for the new era of reality-driven celebrity.
The ad industry’s melting pot will have ample opportunity (read: cash) to deliver creative that feels ‘true and right.’
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| THE ORIGINAL? ISHR for Human Rights – 2008 “Stop the oppression of women in the islamic world” Click the image to enlarge Source : AdSpots Agency : Grabarz & Partners Hamburg (Germany) |
LESS ORIGINAL Boomerang Agency – Human Rights – 2021 “Behind the burka” (in Afghanistan) Click the image to enlarge Source : Best Ads On TV Agency : Boomerang Com. (Morocco) |
Follow the journey of a wedding planner as she organizes what is perhaps the most challenging wedding she will ever have to set up.
Watch our film to see how the IONIQ 5 helps her overcome all the obstacles that her job throws her way.
Brand Name: Chivas Regal
Campaign Title: The Rarest Chivas
Media Type: Digital
Industries: Alcoholic Drink
Synopsis:
Chivas Regal wants to continue building on its legacy while being relevant to the next generation of hustlers. So, we made the only whiskey that grows in value after you buy it. We converted a barrel of our whiskey into an NFT, called ‘Chivas One’. Whoever purchases the NFT gets to decide how long they want to age the whiskey barrel. As the whiskey ages, the price of the NFT appreciates too.
Credits:
Art Director – Hitarthy Shah
Copywriter – Rohit Wani
Travel doesn’t exist in finite amounts. It doesn’t wear down, rust away or succumb to functional obsolescence. Travel is an experience, and that’s the product built right into Expedia’s brand name. In the travel company’s first Super Bowl ad in more than a decade–a 30-second spot airing in the first quarter–actor Ewan McGregor weighs the…
The topic of breast health and its correlating imagery remain fairly taboo–and in some cases, outright banned–within marketing and media. However, sportswear giant Adidas is boldly tackling the issue with a campaign for its reengineered line of sports bras–starting with a tweet that unapologetically shows the wide range of shapes and sizes found in breasts….
Sales, profit and Disney+ subscriptions topped analysts’ expectations.
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