Feb
16
Scientology: We Are Giants
Posted in: Uncategorized
2022 Scientology Super Bowl Ad
Feb
16
Kodak: SECOND LIFE
Posted in: Uncategorized
A portrait film about Laura who finds escape from the grinding city life in a remote horse stable.
Feb
16
Uber vai permitir que usuários vejam a quantidade de avaliações 1 estrela que receberam de motoristas
Posted in: Uncategorized
O Uber começou a disponibilizar para todos os usuários nesta quarta-feira (16) uma nova ferramenta que vai permitir a consulta dos percentuais de avaliações recebidos pela conta dos motoristas. Em outras palavras, ainda que o anonimato seja preservado, o público vai enfim ter uma noção de quantos “1 estrela” e “5 estrelas” recebeu por seu …
Leia Uber vai permitir que usuários vejam a quantidade de avaliações 1 estrela que receberam de motoristas na íntegra no B9.
Feb
16
CNN’s chief marketing officer resigns after Cuomo investigation
Posted in: UncategorizedInvestigation was based on interviews with more than 40 people and a review of more than 100,000 texts and emails.
Feb
16
Profiles in Black Creativity: Writer Jamal Parker Is Only Just Getting Started
Posted in: UncategorizedOnly a year out of One School’s ad program, San Francisco-based writer Jamal Parker has already written a prominent ad “Family Dinner on NBA Lane,” his proudest work. Created during his tenure at Translation LLC and in partnership with art director Asia Irvin, the ad celebrated the five NBA games being played on Christmas day…
Feb
16
IBM Charts New Brand Direction With Campaign Built Around Creativity
Posted in: UncategorizedIBM is a charting a new course for its brand in what the tech company says is its most significant campaign in more than a decade. The company has rolled out a new global campaign from Ogilvy themed around the tagline, “Let’s Create.” Narrated by Donald Glover, a simple 30-second spot shows a blank page…
Feb
16
DDB Chicago and Hearts & Science win Reynolds Consumer Products and Hefty
Posted in: UncategorizedThe accounts were held by Havas Chicago for nearly 12 years.
Feb
16
Kevin Durant’s Boardroom Doubles Down On Fan-Focused Content Via Exclusive Deal With FanDuel
Posted in: UncategorizedThe Kevin Durant and Rich Kleiman-owned Boardroom is continuing to expand the sports network’s areas of fan-focused content by entering into an exclusive multi-year partnership with sports betting site FanDuel. As part of the arrangement, FanDuel is now the exclusive sports betting, fantasy, horse racing, gaming, casino and poker partner of Boardroom. FanDuel Sportsbook will…
Feb
16
Log in to Elevate: Mobile Gaming
Posted in: UncategorizedLet’s face it, you use your mobile device for everything today. Banking, shopping, texting and yes, even calling, can be done on your mobile device. Add to that list gaming, which the 2021 Global Games Market Report from Newzoo estimates is now worth over $91 billion globally. On Feb. 2, marketers, gaming experts and brand…
Feb
16
Google plans Android ad data limits, following Apple’s lead
Posted in: UncategorizedSearch giant announces Privacy Sandbox is coming to mobile devices, but promises better collaboration than its rival.
Feb
16
iHeartMedia and Sounder Partner to Bring Brand Safety to Audio
Posted in: UncategorizedIdentifying brand safety red flags in audio–in an automated way–is an ongoing challenge that is partly preventing more ad dollars from flowing into the medium. To that end, media company iHeartMedia has partnered with intelligence company Sounder to make the latter’s brand safety rating tool available to advertisers looking to buy audio ads across the…
Feb
16
Snap, Ticketmaster Debut Snap Mini, Snap Map Layer
Posted in: UncategorizedSnap Inc. and Ticketmaster unveiled two ways Wednesday for Snapchatters to discover events to attend and purchase tickets: a Snap Mini and a Layer for Snap Map. Snap Minis–bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required–debuted in July 2020 after being introduced at the Snap Partner…
Feb
16
Sally selling seashells by the seashore / Copiage et crustacés?
Posted in: Uncategorized |
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| THE ORIGINAL? Vodafone 4G “Sells Sea Shells” – 2021 Watch the TV Commercial (You Tube) Agency : Ogilvy (India) |
LESS ORIGINAL Squarespace “Sally’s seashells” – 2022 Watch the Superbowl TV Commercial (You Tube) Agency : In House (USA) |
Feb
16
CNN’s parent cites journalistic lapses in Jeff Zucker’s exit, as another executive resigns.
Posted in: UncategorizedAllison Gollust, who led marketing at the network, had remained in her job after she and Mr. Zucker, the former president of CNN, acknowledged a romantic relationship.
Feb
16
Guinness marches again in new St. Patrick’s Day ad
Posted in: Uncategorized‘All Together Now’ shakes off the fear and serves up a vision for a festive holiday to the sounds of Frankie Valli.
Feb
16
Adnatomy: Why Michelob Went Bowling During a Football Game
Posted in: UncategorizedOne of the most star-studded ads in a celebrity-heavy Super Bowl 56 hailed from Michelob Ultra. The beer brand’s 60-second spot featured a grand total of seven stars from both sports and Hollywood. Actor Steve Buscemi, tennis legend Serena Williams and two-time Super Bowl champion Peyton Manning were joined by peers from professional basketball, soccer…
Feb
16
What Jim Morrison Can Teach Brands About Business Success
Posted in: Uncategorized“Differentiate or die” is a common business mantra–or as the irrepressible Coco Chanel once said, “In order to be irreplaceable, one must always be different.” However, that world-famous marketing guru Jim Morrison of The Doors also once sang: “No one remembers your name when you’re strange.” This view isn’t something that we often hear about…
Feb
16
Brands Had to Pay More for Ads on Social During Super Bowl 56
Posted in: UncategorizedAs more brands lean on social for messaging during the big game, advertising across the board on platforms was more expensive in 2022. The price for social ads on platforms like Facebook, Instagram, Pinterest, Snap and TikTok were 26% higher than in 2021, according to paid social advertising platform StitcherAds. The average cost per one…
Feb
16
How Super Bowl advertisers' e-commerce traffic was intercepted by rivals
Posted in: UncategorizedAB InBev and Pringles spots led to rival search ads during the game, which is known for spawning heavy search volume, Profitero finds.
Feb
16
Publishing C.E.O. Donates $500,000 to Fight Book Bans
Posted in: UncategorizedMarkus Dohle, the chief executive of Penguin Random House, said the effort “ties into the future of our democracy.”
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