What Jim Morrison Can Teach Brands About Business Success

“Differentiate or die” is a common business mantra–or as the irrepressible Coco Chanel once said, “In order to be irreplaceable, one must always be different.” However, that world-famous marketing guru Jim Morrison of The Doors also once sang: “No one remembers your name when you’re strange.” This view isn’t something that we often hear about…

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