At this point in the cannabis timeline, it’s simpler to count the number of U.S. states that haven’t legalized the plant–it’s 14, for the record–than to tally those that allow medical sales, recreational use or both. And with that broad reach came a record-shattering green rush over the past two years, spurred by the Covid-19…
After going virtual last year, the largest technology trade show in North America is making an in-person comeback. The 2022 edition of the Consumer Electronics Show is set to take place in Las Vegas from Jan. 5-7, ending a day earlier than originally planned. As the world continues to navigate the ongoing pandemic, the show…
Last year’s most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for all of its TV packages, worth an estimated $10 billion annually over the next decade. Not only did the agreements keep the NFL games on CBS, Fox, NBC, ESPN and ABC–ensuring that linear TV will…
As ecommerce continues to soar amid a pandemic boom, some companies are betting the next venue for selling products will be in your text messages or DMs. Startups are increasingly experimenting with how sales interactions and transactions can be conducted entirely within chat windows. These efforts are made possible by advances in AI natural language…
Over the past two years, TikTok has triggered a fundamental reinvention of both creator culture and the way people interact online. Originally a teen haven filled with dance videos and sound-based memes, the platform’s horizons have expanded, drawing in 1 billion monthly active users across a broad range of demographics, according to company data. Early…
In 2016, a strange machine began appearing on the sidewalks of Manhattan. It was a tall wooden cabinet with glass windows, and inside, wearing a red tie and orange toupee, was the All-Seeing Trump, an animatronic character that predicted America’s future in the form of “misfortunes.” “When I’m president,” the automaton crowed at passersby, “we’re…
Three days into the new year, we already have our first brand mea culpa of 2022. Pabst Brewing Company apologized today for a string of crude tweets and replies taking aim at the annual Dry January teetotaler movement. The hubbub started early this morning with an initial tweet on Pabst Blue Ribbon’s verified account that…
“30” ended the year with the equivalent of 1.8 million sales in the United States.
Tracking all the happenings at CES.
Ad Age announces promotions for staff members Jeanine Poggi, Alfred Maskeroni and Arianna Nacci.
Twitter’s sale of its MoPub mobile monetization platform to mobile application developer and technology platform AppLovin, originally revealed last October, officially closed Monday. The tab for the transaction was $1.05 billion in cash, and the MoPub platform–including advanced bidding, MoPub Marketplace and network mediation–will sunset March 31, with the MoPub dashboard and reporting available through…
Tumblr is restricting access to some content via its iOS application in order for the app to remain eligible for download via the Apple App Store. The changes affect specific types of sensitive content, including personal blogs that are self-flagged as “mature.” Tumblr said in a blog post last week, “We want to make sure…
One tweet references the beer brand’s ‘Wet January’ provocation.
Extra! Extra! The College Football Playoff, ESPN and Twitter teamed up on a way to bring select tweets from fans of College Football Championship teams the University of Alabama and the University of Georgia to fans attending the game, in newspaper form. The Twitter Tribune will be distributed after the title tilt Jan. 10 at…
Mayhem, the trickster character played by actor Dean Winters, returns to new advertising from Allstate for the first time since June 2020.
It’s safe to say that 2021 wasn’t quite the break we all wanted after 2020, and there’s a somber feel already going into 2022. Many of us are exhausted, burnt out and lost trying to identify what the future looks like. If that resonates with you, know that you’re not alone. Unfortunately, many of us…
One tweet references the beer brand’s ‘Wet January’ provocation.
Em discurso à nação na virada do ano (31), a primeira-ministra da Dinamarca Mette Frederiksen comprometeu o país a tornar sustentáveis todos os voos domésticos do país até o ano de 2030. Além da meta, a oficial declarou ainda que a meta é que todos os cidadãos tenham a oportunidade de viajar de forma sustentável …
Leia Dinamarca quer tornar todos os voos domésticos sustentáveis até 2030 na íntegra no B9.
Rockstar Energy Drink is coming to France. If you are a gaming fan, you probably know it since December 4th. After partnering with Activision, Rockstar wanted to hit the French eSport landscape with their first gaming campaign.
Together, we created the Warzone Show by Rockstar Energy. An event where amateurs (selected after two Draft sessions) Call Of Duty pro gamers (ChowH1, Mickalow, Ayzen…) and celebrities (Soolking, Adil Rami, Yannick Agnel…) faced each other one Saturday night on Twitch.
This 7 hours show was held by Brawks, their new brand ambassador and his friend Pyro.
The results :
+4% Market shares
1000 amateurs participating to the qualifying phase
1M viewers during the Final
Life is a Mood Board, that only You Can Create.
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