Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the way. People have labeled the affiliate industry as old or outdated, but it’s more data-driven and hyper-personalized than ever before. They’ve called it rigid, yet advertisers can create dynamic commissioning structures that allow them to…
Keeping things clean is a good thing, but the need for more sustainable products that work as well as existing brands has been a growing concern for many consumers. With long-standing cleaning supply companies embracing more eco-friendly practices, some newer brands are popping up to fill a sizable hole in the market when it comes…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In late November, I made the decision to buy a ticket to CES and booked a flight to Las Vegas. Over the last five years, CES has become an integral event…
In Bangladesh, 96 out of 100 women are unable to perform breast cancer self-checkup due to the lack of visual references in mass media because of social taboo and censorship. So, Nino Rossi wanted to address this issue by generating mass awareness regarding breast cancer and breast cancer self-checkup.
To tackle the women censorship issues, we wanted to create a proper visual reference for breast cancer self-check by displaying the entire process on bodies of famous male influencers and spread it in digital space. We wanted to provide a digital space where audience can engage in conversations with experts and survivors.
Additionally, we wanted to create a platform where women can perform breast cancer self-check on their own, connect to doctors, receive latest news and get reminder to perform the check every month.
A time for traditions, family reunion and delicious meals! Are you ready to bring Home the Magic of Chinese New Year with Coca-Cola?
This Ad Age Studio 30 live panel with Analytic Partners and Legal Zoom focuses on how an online-only brand drives awareness and experience double-digit growth in an unprecedented environment.
Para celebrar o sol e as cores de Porto Rico, o Instituto Pantone criou uma cor inédita para a ilha caribenha. A ação foi realizada em parceria com o conselho de turismo do país, o Discover Puerto Rico. Chamada Puerto Rico Sunshine, a cor é descrita como “uma exuberante e exótica tonalidade vermelho-alaranjada vibrante”. Segundo …
Leia Pantone cria tom quente exclusivo para Porto Rico na íntegra no B9.
The movie is showing after years of resistance to Allen’s work in the United States following renewed attention to Dylan Farrow’s allegations of sexual abuse.
Pro golfers Rickie Fowler and Kamaiu Johnson help hype Farmers Insurance Policy Perks.
To celebrate Lunar New Year Feb. 1, Instagram released a Lunar New Year chat theme that adds a background inspired by the Chinese zodiac to conversations. Our guide will show you how to use the Lunar New Year theme in an Instagram conversation. Note: These screenshots were captured in the Instagram application on iOS. Step…
Feb. 1 is Lunar New Year. and 2022 is the Year of the Tiger. To celebrate the occasion, Messenger released a Year of the Tiger sticker pack that allows users to send new embellishments in conversations. Our guide will show you how to use the Year of the Tiger sticker pack in the Messenger application….
With the Great Resignation wreaking havoc on the ad industry world, most agencies are struggling to maintain the level of staffing needed to properly service their clients (and keep them happy). For agencies that are rapidly growing, like California-based digital marketing agency Wpromote, obtaining and retaining talent is critical to the agency’s continued success. The…
As the nation continues to cope with the stresses and strains of the pandemic, suicide prevention charity CALM has created an innovative YouTube video to tackle the ongoing stigma surrounding mental health. Created by Recipe and starring YouTuber DanTDM, the short YouTube film features a cleverly placed hidden message that shines a light on people bottling up their emotions. It follows CALM’s first ever ‘Hidden Message’ YouTube video released in 2020 starring Rugby International Joe Marler, which was a first of its kind.
The film starts with DanTDM talking enthusiastically about embarking on another Subnautica adventure. It’s nothing out of the ordinary, and just another walk-through that gamers and many of his followers will have seen a million times before. But there is something different. DanTDM then faces the camera and directly addresses the viewer. “Sounds pretty normal right? Take a second look?” he says. Dan then tells the viewer to hover the cursor over the YouTube timeline preview to get the true story, adding, “I’ll wait”.
Rakuten, Frito-Lay and Irish Spring are among the brands trying to build buzz for their Big Game spots.
McDonald’s has been tapping into Swedish nightlife to promote eating in its restaurants after last call. The digital out-of-home campaign from Nord DDB began in December in the run-up to New Year’s celebrations featuring creative presenting what McDonald’s food looks like through the bottom of an empty pint glass. The aim is to drive more…
Tiger time – Year of the Tiger celebrations kick-off with a #VeryVersace new year gala. Styles from the exclusive #VersaceLunarNewYear capsule collection are worn by acrobats, dancers, and professional ice skater Lu Chen and dancer Jia Liu.
Can the worst Feng Shui master find a change of fortune for himself?
Full-service creative agency World Famous has created a new marketing campaign for Taco Time Northwest. The broadcast, digital and social campaign breaks January 24 and runs through March 6th. This is World Famous’ first work for the client.
The three 30-second videos contain local references and demonstrate locals’ fanatical obsession with Taco Time. They are a love letter to growing up in the Pacific Northwest that are meant to bring newcomers into the fold.
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