Federal Privacy Laws, Big Tech Regulation and Other Questions Shaping the Year Ahead

Looking ahead to 2022, there are multiple concerns for lawmakers that will impact the media and marketing industry. For Data Privacy Day, here’s a look at those that are chief among them, including data collection, privacy, and antitrust concerns. Congress faces a myriad of bills including the Information Transparency and Personal Data Control Act that…

Logitech: Defy Logic

Logitech today announced the next chapter of the company’s Defy Logic brand campaign, launching an anthem video featuring pop sensation and trailblazing icon Lizzo and previewing a new song, “Special.” Logitech’s Defy Logic campaign inspires and encourages us to embrace individuality and champions those defying expectations as they pursue their passions and define the new logic of tomorrow.

Video of LOGITECH | DEFY LOGIC | 2022

LinkedIn Pulls Plug on LinkedIn Lite App

LinkedIn is pulling the plug on LinkedIn Lite, the lightweight Android application it debuted in 2017 to help connect professionals in low-connectivity and low-bandwidth markets such as India. The professional network said improvements in internet usage and mobile speed worldwide and steady growth in usage of its flagship app prompted the decision, noting that the…

Snap Inc. Reaches Content Extensions With Disney, NBCUniversal, ViacomCBS

Snap Inc. extended its content deals with three media giants: Disney Media and Entertainment Distribution, NBCUniversal and ViacomCBS. The company said in a blog post Thursday, “The three companies will continue their collaboration with Snap through extended agreements to provide their current shows on Discover and individually plan to bring more shows to Snap in…

Directors Guild Nominations Focus on Veterans Like Jane Campion and Steven Spielberg

The films of all five contenders are also up for Producers Guild Awards, suggesting that they will make up the top tier of best-picture nominees at the Oscars.

Spotify users leaving platform over Neil Young-Joe Rogan dilemma

#SpotifyDeleted was trending on Twitter Thursday.

Kyra Media and Walmart’s Youth-Focused Interiors TikTok Channel Hits 1 Million Followers

Kyra Media’s interior design TikTok channel 4Walls reached 1 million followers this week, six months after launching, spurred by the generation’s changing consumer habits. Typical content on 4Walls, which Kyra Media launched with Walmart last September, includes DIYs, room makeovers, and home tours. The most popular TikTok video on the channel, an explainer on maximalism…

Oreo: Hey You, Get Some Oreo

Oreo Print Ad - Hey You, Get Some Oreo
Oreo Print Ad - Hey You, Get Some Oreo
Oreo Print Ad - Hey You, Get Some Oreo
Oreo Print Ad - Hey You, Get Some Oreo
Oreo Print Ad - Hey You, Get Some Oreo
Oreo Print Ad - Hey You, Get Some Oreo
Oreo Print Ad - Hey You, Get Some Oreo
Oreo Print Ad - Hey You, Get Some Oreo

Let’s pause what’s happening for a moment and just get some Oreo.

CVS Health moves U.S. creative account to Publicis Groupe

Previous agency BBDO won the business in 2014.

 

Apple pode liberar uso de Face ID com máscara na próxima atualização do iOS

Parece que a Apple está testando um recurso que permitirá o uso do Face ID para desbloquear o telefone mesmo de máscara. O primeiro beta de desenvolvedor para iOS 15.4 tem uma tela que pergunta se é possível acessar o recurso dessa forma ao custo de segurança reduzida, segundo fotos de Brandon Butch no Twitter e do site MacRumors. …

Leia Apple pode liberar uso de Face ID com máscara na próxima atualização do iOS na íntegra no B9.

Discovery Latest Upfront Week Presenter to Set In-Person Plans

Three years after it first announced plans to relocate its annual New York upfront presentation for marketers to May’s upfront week, Discovery will finally be joining its colleagues as part of the event. The company will hold its upfront on Tuesday morning, May 17 at Jazz at Lincoln Center’s Frederick P. Rose Hall. That was…

Adcolor’s Latest Study Reveals Effective Ways to Retain Diverse Talent

As The Great Resignation rages on, Adcolor has taken steps to provide marketers with a comprehensive guide to retain diverse talent and build a more inclusive workplace. The nonprofit dedicated to championing diversity, equity and inclusion in creative industries recently released “Adcolor State of the Workplace Study: Retention Outlook Through a DE&I Lens.” It’s the…

Pilsener: ORGULLO CUENCANO

Pilsener Print Ad - ORGULLO CUENCANO
Pilsener Print Ad - ORGULLO CUENCANO
Pilsener Print Ad - ORGULLO CUENCANO
Pilsener Print Ad - ORGULLO CUENCANO
Pilsener Print Ad - ORGULLO CUENCANO
Pilsener Print Ad - ORGULLO CUENCANO

Pilsener, the Ecuadorian beer, pays homage to all the Cuencano fans and decides to impregnate all its history in a limited edition of beer in 6 commemorative bottles.

20 Romantic Self-Indulgent Gifts – From Moss-Colored Yoga Mats to Darkly Feminine Fashion (TOPLIST)

(TrendHunter.com) Romantic self-indulgent gifts are important for uplifting spirits during holidays like Valentine’s Day. Whether you are single, in a couple, or it’s complicated—a little self-…

Comcast to double spending on Peacock to boost paid subscribers

The streaming service continues to lose money for Comcast, despite a ‘significant step up in revenue’

“Duna”, “Não Olhe Para Cima” e “A Crônica Francesa” são indicados ao prêmio do sindicato de roteiristas

O sindicato de roteiristas de Hollywood terminou de anunciar nesta quinta-feira (27) os indicados ao WGA Awards, prêmio anual concedido aos melhores roteiros da indústria. No lado do cinema, a ausência de algumas produções por questões de inelegibilidade abriu espaço para surpresas nas duas categorias de ficção. Isso inclui os filmes “A Crônica Francesa” e …

Leia “Duna”, “Não Olhe Para Cima” e “A Crônica Francesa” são indicados ao prêmio do sindicato de roteiristas na íntegra no B9.

Starbucks lança 3ª edição do projeto “Eu Sou” no Dia Nacional da Visibilidade Trans

Em apoio ao Dia Nacional da Visibilidade Trans, celebrado no próximo sábado (29) a SouthRock, operadora licenciada da Starbucks no Brasil, anunciou a terceira edição do projeto “Eu Sou”. O objetivo é oferecer suporte jurídico gratuito para colaboradores transgênero que desejam alterar seus nomes e gêneros nas certidões de nascimento. Este ano, pela primeira vez a …

Leia Starbucks lança 3ª edição do projeto “Eu Sou” no Dia Nacional da Visibilidade Trans na íntegra no B9.

BBB22: Jade Picon lidera índice de popularidade nas mídias digitais

A Cortex, empresa de inteligência de dados, mensurou durante oito dias a popularidade digital dos participantes da edição 2022 do “Big Brother Brasil”. Assim como faz para as áreas de comunicação e marketing das empresas clientes, com os dados obtidos e alinhados a uma camada de inteligência, a plataforma chegou a um ranking de popularidade …

Leia BBB22: Jade Picon lidera índice de popularidade nas mídias digitais na íntegra no B9.

Teleflora: #LoveOutLoud

Teleflora, the world’s leading floral delivery service with other 10,000 florist shops in their network throughout North America has launched their Valentine’s Day campaign. Teleflora partnered with Emmy Award-winning host, comedian, and author Loni Love to encourage women to #LoveOutLoud this Valentine’s Day and uplift others in their lives. Throughout our digital lives we overshare everything, except our feelings for the ones we love. In its newest campaign, “Love Out Loud Truck,” Teleflora is encouraging you to go overboard and shower the special people in your lift with love – one handmade, hand-delivered Teleflora bouquet at a time.

In the ad spot, Loni takes to the streets of Los Angeles in Teleflora’s Love Out Loud truck to surprise women and share unexpected compliments and bouquets. We see heartwarming moments of how flowers and a special gesture can bring people together and start a movement. As Love journeys around the city, something beautiful happens — women start complimenting one another and the rest is all smiles and tears.

Part of Collection

Video of Teleflora Love Out Loud Truck

20 Tasty V-Day Treats – From Heart-Shaped Brie Cheeses to Valentine's Day Cereal Treats (TOPLIST)

(TrendHunter.com) Whether you are celebrating alone, in a couple, or with friends—V-Day treats are a must-have on February 14th. Luckily, there are many mouthwatering offers on the market.

Président’s Heart-…