Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Turkey Hill Launches Mystery Ice Cream Turkey Hill Ice cream lovers, don your deerstalker hats! Turkey Hill is introducing a mystery flavor and asking online detectives to guess what it is for a chance to win…
BBB, which runs National Advertising Division ad dispute body, is talking to CMOs about similar organization focused on social media.
After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York Times Thursday morning for $550 million, according to The Information. The deal follows on the heels of a number of major consolidations in the media ecosystem, but it…
Twitter began testing Quote Tweet With Reaction Thursday, which enables users to create and customize their retweets with TikTok-style reaction videos or photos, rather than plain text. The social network is also testing a new composer bar above the bottom navigation menu, on iOS, as well. Twitter Finally, iOS users can now share a Community….
Legal cannabis is poised to become a $30 billion industry in the U.S. this year, but federal policy still makes it challenging to market to cannabis users. BIC is using a bit of humor to do it indirectly through its latest EZ Reach lighter ad starring rapper and cannabis brand owner Snoop Dogg and lifestyle…
As more and more brands experiment with metaverse activations, Wunderman Thompson is launching a new virtual environment to give the agency’s clients a sense of the capabilities this futuristic space has to offer. The agency announced the rollout in partnership with metaverse platform Odyssey during a panel at the Consumer Electronics Show in Las Vegas…
Clubhouse introduced three new features Thursday: Share on Clubhouse, Share Counts and Web Listening for Replays. The social audio application was downloaded 2.6 million times last December, up from 1.8 million last November. Share on Clubhouse enables users to share a room to their hallway and alert their followers that they have done so. When…
The suit is the latest in the thriving home fitness industry, where companies are turning to the courts to protect their own products from competition.
After a cash-flush holiday season, the anticipation and aftermath of New Year’s Day is another opportunity for brands to cash in on tradition. Consumers carry a hefty list of goals for self-improvement, which are often accompanied by purchases like upscale workout clothes and complicated cooking equipment. But as a brand that is perpetually tied to…
What’s in a name? Plenty, if the name is Spectacles, and the parties arguing over the moniker are Snap Inc. and the U.S. Patent and Trademark Office. Snap filed a complaint in the U.S. District Court for the Central District of California Wednesday, claiming that the PTO was wrong in denying its trademark application for…
Subaru says, “There’s just something about being well-adventured” in a spot for the 2022 Forester Wilderness.
The pandemic fueled the explosive growth in virtual events, and they aren’t fading into the background anytime soon, so LinkedIn began beta-testing an overhauled interactive events experience that includes audio and video options. The professional network said creation of virtual live events on its platform is up 150% year over year, with attendees for those…
Britt Nolan returned to Leo Burnett last July to build momentum for the storied Chicago agency. The creative mind behind Allstate’s “Mayhem” spent two years at DDB as its North America chief creative officer but returned to Leo Burnett, a place where he built and solidified his creative reputation, as both president and CCO of…
The National Retail Federation’s annual industry conference is scheduled to remain in person in New York City, despite the rise of COVID-19 cases.
How revisionist histories of Jan. 6 picked up where the “stop the steal” campaign left off, warping beliefs about what transpired at the Capitol.
McMorrow replaces Sheryl Marjoram, who is departing for DDB Sydney.
Grey Germany has raised its chief creative officer Francisca Maass to the additional role of president, a move similar to that made by the agency’s London team last year when creative chief Laura Jordan Bambach took on the same position in leading the business. Maass, who joined the agency in D?sseldorf in April 2019, will…
Jessica Norton, experiential producer at Media.Monks, shares her experience at the tech event during the omicron surge.
O Uber anunciou nesta quinta-feira (6) que vai deixar de realizar entregas de restaurantes pelo Uber Eats no Brasil. Previsto para acontecer no próximo dia 8 de março, a desativação já começou pela inviabilização de pagamentos em dinheiro no aplicativo. A entrega de itens de conveniência e mercado permanece, em parceria com a Cornershop. Enquanto …
Leia Uber Eats anuncia fim da modalidade de delivery no Brasil a partir de 8 de março na íntegra no B9.
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