Porsche: Porsche: A soul story

The Soul Stories series is to tell the story of Porsche customers, each as unique as his or her car. Content production depicts individuals who strive to break conventional barriers and follow their hearts. We bring these stories to life to inspire and strengthen beliefs and ignite passion – something that resonates with the Porsche brand at the most fundamental level.” – Ashish

How Agencies Are Confronting the Influencer Pay Gap

The entrepreneurial spirit of the influencer economy–which allows normal people to catapult themselves into fame from the comfort of their own bedrooms–has evolved quicker than regulation can keep up with it, driving some creators forward while leaving those who already face systemic marginalization behind when it’s time to get paid. According to Tiffany Hardin, CEO…

The top 5 brand NFTs you need to know about right now

Ad Age’s take on some of the hottest NFTs from brands and others leaning into the non-fungible token craze.

Lexus: Hustle for What Matters

Lexus has launched the “Hustle for What Matters” campaign to mark the debut of the all-new 2022 NX. The 2022 NX was designed to help NX drivers create better balance in their lives offering a design that fits every lifestyle and driving preference with the all-new Lexus Interface multimedia and the first plug-in hybrid electric vehicle (PHEV) in the Lexus lineup – the NX 450h+.

Team One led the charge on two of the campaign spots, “Hustle” and “Get Ahead.” “Hustle” showcases a job interview, where the interviewee excitedly narrates the new takes on the traditional rules for success. “Get Ahead” depicts a young driver in her new NX car surprised at the new ways her car navigates daily challenges, highlighting the new technology that allows the NX to park remotely.

Video of The Lexus NX: Get Ahead | Lexus

Video of The Lexus NX: Hustle | Lexus

Crypto.com: Fortune Favours the Brave

We are a community building the future of the internet: Web3

Powered by cryptocurrency,
Web3 will be more fair and equitable,
owned by the builders, creators and users.

You.

Video of Fortune Favours the Brave | Crypto.com

Decrypt Media’s New NFT Production Studio Is Generating Six-Figure Revenues

Decrypt Studios, the blockchain-centric production house launched by Decrypt Media, has traded almost 30 non-fungible tokens since its soft launch in July. In total, the venture has generated more than six figures in revenue, said founder Alanna Roazzi-Laforet, who also serves as the chief revenue officer and publisher of Decrypt Media. As the hype in…

Mars Wrigley skips Super Bowl after a 12-year streak

M&M’s, Skittles or Snickers had appeared during the Super Bowl annually since 2010.

 

Getting the metaverse right—can the lessons of social marketing guide brands?

3D virtual worlds provide the opportunity for brands to engage with audiences and build communities in new ways.

Hollow Decked Superyachts – The Conceptual 'Icaria' Superyacht is Ready for Stylish Exploration (GALLERY)

(TrendHunter.com) The conceptual ‘Icaria’ superyacht has been imagined by the Lazzarini Design Studio as a luxurious aquatic vessel that would provide passengers with access to an unexpectedly opulent…

The Roots Reflects on the One Year Anniversary & Success Of Its Mexico Office

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The team at international production services company, The Roots, commemorates their first anniversary in its newly planted home, Mexico.

Federal Labor Officials Claim New York Times Violated Workplace Law

The National Labor Relations Board alleges that Times management wrongly prevented some employees from showing support for a union, a claim the paper denied.

Slate’s Top Editor, Jared Hohlt, Leaves After a Three-Year Run

Jared Hohlt, who made his reputation at New York magazine, led the publication’s newsroom during a difficult period for digital media.

F.B.I. Arrests Man Accused of Stealing Unpublished Book Manuscripts

Filippo Bernardini, an Italian citizen who worked in publishing, was charged with wire fraud and identity theft for a scheme that prosecutors said affected hundreds of people over five or more years.

Whole Foods Market Teams Up With TikTok’s Rudy Willingham to Reframe New Year’s Resolutions

Making a New Year’s Resolution can be a great way to take stock of what isn’t working in your life and redirect in a positive way. Yet, making a resolution is generally easier than keeping one, and the pressure to live up to these ideals can add undue stress for many throughout the early months…

100 Gift Ideas for Tech Lovers – From Multipurpose Smart Trackers to Customizable Gaming Furniture (TOPLIST)

(TrendHunter.com) From smartphone add-ons and gimmicky gadgets to health-tracking wearables and sustainable e-bikes, this list of gift ideas for tech lovers is sure to offer something that will please your…

Right-Wing Calls to Celebrate Jan. 6 Anniversary Draw a Muted Response

Online chatter about holding rallies has grown, but sizable real-world gatherings on Thursday are unlikely to materialize.

Tinder hires VaynerMedia as global media AOR

Crossmedia previously handled the dating app’s U.S media business.

 

Instagram Begins Rolling Out 3 Feed Options, Including Chronological

Head of Instagram Adam Mosseri promised last December to bring back the chronological feed, and the Meta-owned photo- and video-sharing platform made good on that promise Wednesday, giving its users three feed options. The Home option will give users the algorithmically sorted feed that Instagram introduced in 2016. Following will enable Instagrammers to return to…

Corona Sunbrew: Sunshine, Anytime

Global beer brand Corona is proud to announce the worldwide launch of Corona Sunbrew 0.0%. This innovative, first-of-its-kind, non-alcoholic beer contains 30 per cent of the daily value of vitamin D per 330 mL serving in Canada. As the newest member of the Corona family, a brand that celebrates getting outside and enjoying life in the sun, Corona Sunbrew 0.0% allows consumers to have “Sunshine, Anytime” every season.

Video of Introducing Corona Sunbrew 0.0% –The World’s First Non-Alcoholic Beer with Vitamin D

Grammy Awards Postponed Due to Covid-19 Surge for Second Straight Year

For the second consecutive year, a surge in Covid-19 cases has forced CBS and the Recording Academy to postpone the Grammy Awards ceremony. The 64th Annual Grammy Awards, which had been set to air Jan. 31 on CBS and Paramount+, have been delayed. The ceremony, hosted by The Daily Show’s Trevor Noah, had been set…