NBC’s Today Show and retail giant Walmart have teamed up to create a shoppable recipe and commerce destination called Today Table. In addition to expertise from Today and omnichannel shopping from Walmart, Today Table will feature a custom series of videos and recipe content targeted toward busy families with the goal of helping them plan…
The ultra-luxe cruise line Seabourn already targeted a well-heeled demographic with the means to take exotic vacations to places like the Canary Islands, the South China Sea and Greenland’s fjords. For its latest campaign, the brand has identified a critical sliver of that audience–women over 50–speaking directly to them with the tagline, “This is your…
In a time when biases drive news and media, Bloomberg champions an objective, data-based approach. In turn, it has emerged as the choice of information and inspiration for leaders and disruptors across industries who need trusted sources of content and insight.
Mattel announced it had won back the license to produce dolls and toys based on the popular movie characters, like Anna and Elsa from “Frozen.”
The maker of Barbie and other toys had lost the princess and ‘Frozen’ rights to Hasbro in 2016.
A Vivo e o WhatsApp lançam, em uma parceria inédita, uma campanha com objetivo de reforçar a importância da segurança digital no aplicativo de mensagens. Através dos Gurus, os especialistas em tecnologia da Vivo, toda a semana serão lançados vídeos nas redes sociais da empresa com dicas para deixar o WhatsApp mais seguro. Os vídeos …
Leia Vivo e WhatsApp lançam campanha sobre segurança digital no aplicativo na íntegra no B9.
A Mattel, Inc. anunciou hoje, 26/01, um acordo de licenciamento global para as franquias das Princesas da Disney e “Frozen”. A maior fabricante de brinquedos do mundo terá o direito de desenvolver linhas de brinquedos para a Disney Consumer Products, Games and Publishing, incluindo bonecas de diversos tamanhos. A coleção será lançada em breve e chegará aos varejistas …
Leia Mattel e Disney fecham acordo de licenciamento global para Princesas da Disney e “Frozen” na íntegra no B9.
Walmart is betting big on a new type of efficient indoor farming for its California stores. The big box giant announced this week it is investing in vertical farming startup Plenty as part of the South San Francisco company’s $400 million Series E funding round. The deal will allow Walmart to begin shipping leafy greens…
Warner Bros. Discovery is becoming closer to a reality. The pending WarnerMedia and Discovery merger, which will radically reshape the media landscape, is on track to close in the second quarter, AT&T said during its fourth quarter earnings call this morning. Previously execs had projected a mid-year close, but AT&T CEO John Stankey said the…
Online grocery and delivery platform Instacart is introducing two new features to its Instacart Ads Manager platform. The goal is to build awareness of CPG brands, complementing its online checkout features and, ultimately, driving more sales. Top line A brand page will direct shoppers to in-stock products from retailers that were recently browsed or purchased….
It’s usually difficult for most people to empathize with thieves, but the burglars in this campaign from ebike brand VanMoof have a certain charm. VanMoof, which is based in Amsterdam, gives the spotlight to so-called “super thieves” in an ad promoting its security features. The stop-motion animation introduces a cast of unusual characters who are…
Messenger Kids allows parents to create profiles for their children so that they can talk to friends and family without signing up for Facebook. Parents have access to a variety of parental controls for their children’s Messenger Kids experience, which they can manage on Facebook. One of these parental controls allows parents to hide their…
LinkedIn parent Microsoft noted while reporting its earnings for its second fiscal quarter ended Dec. 31, 2021, that LinkedIn Sales Solutions topped $1 billion in revenue for the full year of 2021. By reaching this milestone, LinkedIn Sales Solutions joined the professional network’s talent, marketing and premium subscriptions businesses in generating more than $1 billion…
The Messenger Kids application allows kids to talk to friends and family without the need to sign up for Facebook. Kids can add other people as contacts in the app using a four-word code generated by the platform. Parents can turn on this code from the Messenger Kids parental control shortcut on Facebook. Our guide…
The most important thing to remember when pursuing holistic personalization is that the effort is about the customers–not the brand, channel or product. If you don’t know much about your customer, how could you pamper them? The trouble is that mounds of data do not readily reveal what individuals are all about. Let’s say a…
When Nathan Apodaca recorded himself for TikTok skateboarding to work one day singing along to Fleetwood Mac’s megahit Dreams, he didn’t know he would impact the brand identity of Ocean Spray, the beverage he chose to hold on his ride. The video was so viral that not only did OceanSpray incorporate it into its marketing,…
Properly maintained tires can be the difference between avoiding an accident and being in one. On average, there are nearly 11,000 tire-related motor vehicle crashes each year. With the “#GoldenGauge” campaign, Michelin hopes to educate teen drivers to avoid such preventable accidents. Michelin is taking an interactive approach in promoting safe teen driving. During Teen…
We used Skapto’s main medium — the burger — to remind people of what it feels like to choose not choosing. The new “I can’t choose” burger option in their menu put the unwanted randomness of a parliament you did not vote for, on a plate.
The efforts of the sweepers, watchmen, policemen, and other workers have often gone unnoticed.
These unsung heroes have kept India safe, especially during these tough times.
Honey All Day decided to dedicate this Republic Day to these selfless unsung heroes by helping them take care of themselves in these tough times.
The compact and handy packaging of the honey pouch makes it easier for these heroes to take care of their health #AnytimeAnywhere.
They take care of us throughout. It’s time we take care of them too.
We set out to dramatize Letshego’s manifesto and its commitment to being a cheerleader and enabler of Africans as they reach for their goals.
Africans have shown up more resilient than ever. However, following the covid 19 pandemic, it is important, the people are celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand.
The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS!
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