The Cheer Map from neighborhood social network Nextdoor is back, with The Home Depot sponsoring the initiative this year. The interactive local guide to the best holiday decorations in each area can be accessed via the Nextdoor application or here. The company said in a blog post, “No matter which holiday you celebrate, get in…
Clubhouse added support for 13 more languages and introduced a revamped Topics feature. The social audio application now supports Arabic, Bengali, Chinese (simplified), Chinese (traditional), Farsi/Persian, Hausa, Igbo, Marathi, Nepali, Somali, Thai, Turkish and Yoruba. Clubhouse said in a blog post, “This update means that the app experience such as prompts, notifications, descriptions, Topics and…
The seller product is still called Square but the corporate name gets an overhaul.
As we move out of the pandemic, it’s more important than ever to have brand and consumer data that is current and that matches the scope of consumer behavior.
Whether you’re in marketing or publishing, your goal is to get attention–and achieve retention. You want your audiences to notice what you’re featuring and keep it bouncing around in their memory for as long as possible. Agency Havas Tel Aviv decided to put that skill set to use for a 24-hour domestic abuse hotline, which…
According to folklore, there was a fabulous gingerbread house hidden deep in the woods, though stumbling on it nearly spelled doom for curious kids Hansel and Gretel. In more contemporary mythology, elaborate model homes made of the spicy cookie dough came straight out of the pristine North Pole. But when the architect is Miller High…
Dick’s Sporting Goods opened its first House of Sport concept in Victor, New York in April 2021. Since then, it has also opened an outdoor concept, Public Lands, as well as experiential in-store soccer shops. The retailer also redesigned multiple Golf Galaxy stores, in addition to operating 734 U.S. retail locations under its own name….
TV measurement and ad delivery platform Innovid closed its first day of trading at $8.75 a share, up 10%. Trading under the ticker CTV, which is also the industry acronym for connected TV, Innovid announced its intention to go public last June through a merger with special purpose acquisition company (SPAC) ION Acquisition Corp. 2….
Meta is opening its doors to more cryptocurrency advertisers across its platform, boosting the number of regulatory licenses that it accepts from three to 27. The updated list of eligible licenses is available here. The company said it took this step because the cryptocurrency landscape has continued to mature and stabilize, and there are more…
(TrendHunter.com) This list of gifts for TikTok fans is perfect for avid users of the app. The “TikTok phenomenon” happens when a product goes viral on the social media platform—spurring hundreds of…
The electronics brand’s partnership with John Legend will continue into the new year.
Enfiou o pé na Black Friday e comprou tudo o que tinha direito e mais um pouco? Pensando nisso, Kit Kat resolveu promover nas redes sociais uma discussão sobre compras por impulso e lançou a campanha “Break Friday”. Tendo como inspiração o conceito “Have a Break. Have a Kit Kat”, que incentiva as pessoas a fazerem uma …
Leia Kit Kat lança campanha para propor um “break” aos consumidores após a Black Friday na íntegra no B9.
Em um momento em que os serviços de streaming parecem ter se firmado como espaço criativo confiável aos ditos grandes cineastas (e apenas eles) viabilizarem seus projetos mais ambiciosos, não deixa de ser uma coincidência intrigante que “Ataque dos Cães” e “On the Rocks” tenham sido lançados com um intervalo de pouco mais de um …
Leia “Ataque dos Cães” visita o faroeste pelo prisma das relações de desejo na íntegra no B9.
Twitter said conversation about HIV spikes on its platform every Dec. 1 to mark World AIDS Day. The social network saw nearly 9 million tweets globally related to HIV in 2020, with more than 1 million coming in December alone. Twitter said Wednesday that it expanded its #ThereIsHelp notifications with a dedicated search prompt for…
TikTok wrapped several holiday presents for creators on its platform. Creator Next enables eligible creators to unlock new and existing tools that enable them to be rewarded for their efforts. Monetization options Tips and Video Gifts were introduced as part of Creator Next. Tips enable people on TikTok to financially express their gratitude to creators…
With the holiday season upon us, sports retailer Foot Locker is launching an online global campaign targeting Gen Z featuring some of social media’s biggest stars–and its own employees. Titled “Celebrate,” the in-house series of ads running on digital and social began with revealing content on Instagram and TikTok featuring “fit checks” and using the…
(TrendHunter.com) These gifts for runners will motivate and improve performance for active friends and family. Several of them go beyond the basic functionality and will go a long way toward motivating people to keep…
Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, “Keep It Going.” The film, via agency LERMA/ and directed by Jeff Bednarz, is a holiday tribute to the families The Salvation Army serves. It features real people who face critical choices and still continue to move forward. The film is an authentic, compassionate look at the challenges many face and highlights that when you give, hope marches on.
ESPN is making Twitter Ticketed Spaces history, for a good cause. The @ESPN account will host a Ticketed Spaces event Thursday (Dec. 2) at 2 p.m. ET as part of V Week, and listeners can register here and pay a $0.99 entry fee, which will donated to The V Foundation for Cancer Research. As #GivingTuesday…
Brands know they need to talk about how they’re addressing issues of climate change. But a new study shows that the large communications agencies they employ aren’t simply crafting responses about efforts to “go green.” Rather, many of the largest PR firms are actively working to reshape the terms of the debate set by climate…
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