For more than two decades, Google’s “Year In Search” has provided an annual time capsule for the events that have captured the world’s attention. These reports give unique insight on the current zeitgeist by observing the words that appeared most often in search bars across the globe, encouraging reflection of our shared tragedies and triumphs….
In an increasingly technology-driven world, personal shopping and delivery company Shipt is focused on leveraging its personal-shopper community to make personal-shopping delivery more personal. Shipt chief product and experience officer, Karl Varsanyi, spoke about how technology can help create a strong pathway to more personalized brand experiences at Adweek’s Commerce Week. Cutting through the noise…
(TrendHunter.com) As fidget toys have become more widespread and commercialized, this list highlights interesting fidget options for those who can’t sit still.
Bubble wrap is something that most people enjoy…
A recruitment initiative is the fast-food giant’s latest commitment to equity and inclusion amid turbulence with McDonald’s Black restaurant operators.
Social giant also beefs up Stars program to woo creators.
Tirar a primeira habilitação é aquele tipo de coisa que todo mundo faz com frio na barriga. Todo o processo é bem marcante, principalmente quando chega a hora de sair das aulas teóricas e pegar no volante. Entre rampas e balizas, os exercícios e princípios de direção defensiva estão entre os mais importantes de serem …
Leia Desafio da Chevrolet no TikTok ensina sobre direção defensiva na íntegra no B9.
What is this feeling? The question is answered in a full “Dingiphanny” in the utterly winning spot for Dave & Busters via agency Mother, edited by Cut+Run’s Rob Ryang, and directed by Caviar’s Keith Schofield. Featuring transformational VFX by Jogger Studios, the fun in this eye-popping spot is on overload. Because at Dave & Busters this season everyone gets some Ding Ding Ding. Yes, everyone.
Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos.
Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.”
FORD of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe’s top-selling pickup and winner of multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021.
Created by AMV BBDO and entitled ‘Night Swimming’, the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men.
In early 2020, my team was getting ready for the launch of Canela.TV, one of the first streaming platforms to be focused entirely on U.S. Hispanic audiences. We had spent months preparing for this moment, building out the back-end technology while recruiting advertisers to help us launch this new venture. And then the pandemic hit….
A Deezer já entrou no clima de Natal e tem a solução para quem quer ouvir suas músicas preferidas dessa época do ano. A plataforma resolveu disponibilizar um Flow Moods, um recurso em que o usuário consegue encontrar todas as músicas adaptadas ao seu estado emocional, especial para o humor natalino! Para aproveitar a funcionalidade, …
Leia Flow Moods do Deezer ganha edição especial com playlist de músicas de Natal na íntegra no B9.
O Tech Transparency Project divulgou na última terça-feira (7) um novo relatório que aponta que o Instagram facilita o acesso do público jovem à venda de drogas. A pesquisa ainda indica que os algoritmos da plataforma ajudam no processo de conectar menores de idade com traficantes, bem como as hashtags relacionadas às substâncias. O documento …
Leia Algoritmo do Instagram facilita contato de jovens com drogas, aponta estudo na íntegra no B9.
IOM Seoul celebrates the diverse lives of migrants in Korea in #Nice2MeetUKorea campaign
To celebrate the annual International Migrants Day and also its 70th anniversary, IOM (International Organization for Migration) Seoul, a United Nations intergovernmental agency focused on migrant issues, has launched the #Nice2MeetUKorea campaign to send a message of hospitality while illuminating various migrants’ lives in Korea.
Called The Brain’s Last Stand, the six-minute film references Kasparov’s notorious 1997 chess game against an AI opponent, when the Grandmaster – considered to be the greatest chess player the world has ever seen – lost to a computer called Deep Blue – so now he can take revenge against a video game.
Hearthstone is a strategic card game that has been growing in popularity amongst the gaming community, but many new players feel like there’s a steep learning curve and a high barrier to entry.
Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The ad turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it’s on TV, in the street, at family dinners, on set …
Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him?
A partnership announced Wednesday morning is giving new meaning to the phrase pivot to video. Starting in early 2022, the Vox Media podcast Pivot will go on-camera and clips of the footage will air exclusively on the new streaming platform from Salesforce–called Salesforce+–for 72 hours. As part of the partnership, Salesforce will become the presenting…
The activation features winter-themed activities and a digital clothing line.
O Google divulgou nesta quarta-feira (8) o seu relatório anual de termos mais buscados na plataforma, e no Brasil a edição 2021 é marcada pela perda de Marília Mendonça. Além de liderar na categoria de falecimentos, a dolorosa morte da jovem cantora foi o termo mais procurado pelo público brasileiro este ano, ficando a frente …
Leia Marília Mendonça domina buscas dos brasileiros no Google em 2021 na íntegra no B9.
Para ser fã de LEGO não há limite de idade. Prova disso são os kits cada vez mais complexos – e destinados aos adultos – que a marca costuma lançar. Normalmente, esses conjuntos podem ser modificados, reconstruídos, ganhando um toque pessoal com novos tijolinhos e acessórios. Mas parece que o processo não é tão simples com …
Leia Fãs da LEGO se revoltam com kit de “Star Wars” que custa US$ 800 e é “impossível de se reconstruir” na íntegra no B9.
Virgin Hotels’ boozy, gossipy Santa is back again this year, and this time he has been thinking back on 1,700 years of tradition and asking: why not switch it up? He’s found the perfect spot to ride out Christmas…Virgin Hotels. Building on the wildly successful 2020 holiday campaign from Virgin Hotels and JOAN Creative, this humorous new campaign reimagines Santa as a luxe-loving, debonair gentleman enjoying the amenities of the hotel while telling the world: “This year, you come to me.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
