Dec
08
Agency holiday parties are back in full swing this year
Posted in: UncategorizedDespite the newest coronavirus variant, many shops are throwing in-person bashes—with precautions.
Dec
08
Campus Party Brasil anuncia criação de revista científica
Posted in: Uncategorized
Um dos maiores eventos de experiência tecnológica que conhecemos acaba de anunciar que vai desenvolver uma revista cientifica, a “Revista Campus Party“. O objetivo é garantir espaço a textos científicos de qualidade, além de atrair conteúdos relevantes e que estejam na vanguarda de suas áreas para debates nas edições da #CPBR. Segundo comunicado à imprensa, …
Leia Campus Party Brasil anuncia criação de revista científica na íntegra no B9.
Dec
08
International Committee of the Red Cross (ICRC): React For Real
Posted in: Uncategorized
The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And it’s not stopping now. The organisation remains operational across the country, together with their partner the Afghan Red Crescent Society.
To generate much-needed support for the organisation, Wunderman Thompson has created a data-led film, ‘React For Real’. Inspired by the timeless expression, ‘If I had a dollar for every time…’, the film demonstrates the potential monetary value of our reactions on social media.
The team conducted an intensive data analysis of social media reactions as well as research on real-time needs in Afghanistan for ICRC. Anonymous data was garnered, studied, and analysed to highlight the emojis and hashtags that were most commonly used in response to this crisis.
Wunderman Thompson Dubai worked together with teams in Sydney, Seattle, London, and New York to bring this global
Dec
08
Clubhouse Tweaks Room Composer, Giving Users Setting Up Rooms More Options
Posted in: UncategorizedSocial audio application Clubhouse revamped the process of creating and setting up rooms on its platform. A spokesperson said in an email, “You know that feeling of slight panic that sets in when you open a room and you’re trying to entertain everyone piling in, while simultaneously setting up pinned links, setting your audio quality…
Dec
08
Milano Cookie's new holiday ad features a fancy Santa
Posted in: UncategorizedHoliday spot kicks off ‘Fancy a Milano?’ campaign for the Pepperidge Farm cookie brand.
Dec
08
IHOP puts creative account into review
Posted in: UncategorizedThe business was previously handled by Droga5, which is not defending.
Dec
08
Zé Delivery promove amigo secreto com “Zés” famosos valendo 1 ano de bebida grátis
Posted in: Uncategorized
Amigo secreto de Natal todo mundo conhece, mas e o “Amigo Zécreto”? O Zé Delivery, aplicativo de entrega de bebidas no Brasil, acaba de lançar a prova que precisávamos de que o amigo secreto deste ano pode ser só sucesso – sem correr o risco de comprar um presente e receber outro nem tão legal …
Leia Zé Delivery promove amigo secreto com “Zés” famosos valendo 1 ano de bebida grátis na íntegra no B9.
Dec
08
Twitter’s highest-profile users get VIP treatment when trolls strike
Posted in: UncategorizedCode-named Project Guardian, the internal program includes a list of thousands of accounts most likely to be attacked or harassed on the platform.
Dec
08
Instagram: How to Use the Chill Chat Theme
Posted in: UncategorizedInstagram released a Chill chat theme that adds a snowy winter background to conversations. Our guide will show you how to use the Chill chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Open the conversation you want to customize and tap the conversation…
Dec
08
As Out of Home Recovers, OAAA Builds Up Leadership Team
Posted in: UncategorizedThe out of home category appears to have reversed the deep declines of 2020. So the Out of Home Advertising Association of America (OAAA), the national trade group representing media sellers, agencies and platforms, is preparing for greater gains next year by expanding its leadership team to sharpen its analytics and creative focus. The new…
Dec
08
App Annie: Worldwide App Downloads Will Reach Nearly 140B in 2021
Posted in: UncategorizedMobile analytics company App Annie released its latest report, which analyzes the use of mobile applications in 2021. The report showed that worldwide global spending across the iOS App Store and Google Play is expected to hit $135 billion in 2021, up from $112 billion in 2020. Mobile app downloads also increased in 2021. The…
Dec
08
Bumble Moves Into Retail With Gear for Dating
Posted in: UncategorizedFiguring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games. “When Bumble was founded in 2014, we originally created our merchandise…
Dec
08
Coca-Cola Launches First U.S. TikTok Challenge
Posted in: UncategorizedFor brands seeking widespread appeal, it’s good to have a presence where the shoppers are. And right now that’s the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September. In its debut U.S. TikTok challenge, #ShareTheMagic, Coca-Cola has enlisted Grammy-nominated artist Khalid to ask users to express themselves by…
Dec
08
How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products
Posted in: UncategorizedWhen Geico teamed with Fatherly and Scary Mommy early this year, it wasn’t to sell insurance to parents. Instead, the brand recognized a disparity between the rise of certainly disability diagnoses in young children and the lack of accessible resources for parents wanting to educate themselves. In response, the team created The Fatherly Guide to…
Dec
08
Watch the newest commercials from Amazon Prime Video, State Farm, Disney+ and more
Posted in: UncategorizedA gamer complains about the cost of in-game purchases in the latest from State Farm.
Dec
08
7-Eleven: Sweet Lovin'
Posted in: Uncategorized
7-Eleven Sweden and agency Åkestam Holst NoA just launched its latest campaign for brownies and muffins, and it’s really passionate.
Fika – a somewhat more relaxed and spontaneous version of the brits afternoon tea – is as Swedish as ABBA. It’s a daily tradition where you gather with your friends to enjoy pastries and coffee. To say that swedes simply like their fika is an understatement. They love it. In this campaign, 7-Eleven Sweden depicts their customers’ passion for pastries – taking it all the way – by showing passionate sweet-toothed swedes giving their fika some sweet lovin’.
Dec
08
LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent
Posted in: UncategorizedAs 2021 draws to a close and the focus shifts to 2022, LinkedIn shared some predictions about what business-to-business marketing and interpreting buyer intent signals will look like in the new year. LinkedIn Marketing Solutions vice president Gyanda Sachdeva believes b-to-b digital advertising will never look the same. She wrote, “Before, b-to-b marketers could tap…
Dec
08
Ad Hoc Measures Don’t Cut It for Brand Safety Anymore
Posted in: UncategorizedBrand safety measures tend to be premised on avoiding negative ad environments as opposed to supporting websites and platforms that foster trust in addition to mindfully delivering news and images. In tackling the issue, marketing trade association MMA Global wants to do more than issue another set of dire warnings about guarding against sites that…
Dec
08
Roku and YouTube End Lengthy Standoff as YouTube TV Returns to Platform
Posted in: UncategorizedRoku and Google have finally settled their months-long disagreement, coming to a long-term carriage deal for both YouTube and YouTube TV on the connected TV platform. Top line The companies, whose stalemate threatened to shake up the connected TV landscape, reached the deal just a day before the previous deal for the YouTube app expired…
Dec
08
Twitter Shares 2021’s Most Tweeted About Brands in US by Vertical
Posted in: UncategorizedTwitter followed up its Best of Tweets list for 2021, released earlier this week, with another list, sharing the most tweeted about brands across a selection of verticals. The list was made up using internal data on total tweets by U.S. users that mention the brand’s main Twitter handle from Jan. 1 through Oct. 31….
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