You could cave in and get your kid a pony for Christmas, but think of the cost–training, shelter and food alone will break the bank–not to mention the responsibility. Revenge buying aside, who’s up for that? Kentucky-based tourism office VisitLEX feels your parental pain and has a solution that may seem like a great workaround….
TikTok is letting people take a bite out of something besides its endless video content. The video creation platform is teaming up with Grubhub and Virtual Dining Concepts to debut some 300 TikTok Kitchen delivery-only locations across the U.S. in March, with plans to expand that number to more than 1,000 by the end of…
Em março deste ano, LeBron James encerrou sua parceria de 17 anos com a Coca-Cola e assinou um contrato com a PepsiCo. Em maio, o astro do basquete fez sua estreia para a marca apresentando o energético Mtn Dew Energy (antes Mountain Dew Rise Energy). No entanto, desde o início da parceria as especulações eram …
Leia Como parte do contrato com a PepsiCo, LeBron James estrela comercial de Ruffles na íntegra no B9.
Stories of love are always a holiday classic. And in this holiday film, it’s felt through the heartwarming and sometimes heart-wrenching memories of a classic 1966 Chevy Impala.
Based on actual events, we teamed up with Academy Award winners Tom Hooper (director), Claudio Miranda (director of photography) and Rachel Portman (composer) to tell the story of love, redemption and restoration. Because the greatest gift anyone can ever give is joy. Happy Holidays.
Celebrating the concept of creative community, the brand is bringing together a roster of bottegas, specializing in products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper. The project includes an offline campaign — with products from these bottegas on display in Bottega Veneta stores in Italy, and an advertising campaign across Milan — and an online presence.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark’s Jake McKenzie discusses the psychology of holiday shopping. Below, in his own words, he lists the factors and perceptions that influence consumer behavior during this hectic month. The December…
Like last year, 2021 was not an easy year for creativity. Book-ended with soaring Covid-19 case counts, vaccines filled the year with hope and promise that life could–will–get back to normal. Despite the obstacles, creativity still thrived in new ways as agencies continued to innovate, shooting remotely or with scaled-down crews. Ideas came together as…
Meta is marking the 25th anniversary of the Scream franchise and the Jan. 14 theatrical release of the latest installment, Scream (2022). Facebook Creative Shop, fan platform Hello Sidney, Instagram, Messenger, Paramount Pictures and Spyglass Media Group teamed up on a Movie Mate second-screen experience, which debuted on Facebook and Instagram Monday. Fans can access…
“For your most brilliant smile, Crest has you covered,” an announcer says in a spot for Crest 3D White.
A HBO Max divulgou nesta segunda-feira (20) o trailer do especial “De Volta a Hogwarts”, que promete reunir o vasto elenco de “Harry Potter” para comemorar o legado da franquia no aniversário de 20 anos do primeiro filme. Com ausência clara de J.K. Rowling, a prévia dá um gostinho dos múltiplos reencontros e conversas emocionantes …
Leia Reunião do elenco de “Harry Potter” no HBO Max ganha trailer na íntegra no B9.
Lonely Planet, a nearly 50-year-old publisher that built a thriving business out of its comprehensive travel guidebooks, is embarking on a new path of its own and getting into travel bookings. The publisher announced the debut of its official rebrand Dec. 6, which features a redesigned website, logo and business model. The announcement comes almost…
When LeBron James ended his 17-year partnership with The Coca-Cola Company to sign a deal with rival PepsiCo in early 2021, it wasn’t clear how many brands the NBA superstar would represent. A new commercial for Ruffles, set to debut during the NBA games broadcast on Christmas Day, adds more clarity to the situation. A…
Traditional sales kept the singer’s “30” above “Fighting Demons,” the SoundCloud rapper’s second posthumous album, which dominated on streaming services.
A Pulsatrix Studios, uma desenvolvedora independente de games brasileira, assinou com a publisher norte-americana Maximum Games para o lançamento de seu primeiro jogo, o “Fobia – Santa Dinfna Hotel”. O game propõe uma jornada imersiva de suspense e investigação que se inicia em um hotel decadente dominado por uma seita tecnologicamente avançada. A seita prega a união entre …
Leia Maximum Games e Pulsatrix Studios lançam jogo de terror sobre hotel mal-assombrado brasileiro na íntegra no B9.
Every 40 seconds a child is abducted in the U.S. and those most at risk are those returning from school. Pax in Latin translates to “peace,” so we designed BackPax, a backpack for kids with an embedded device that immediately sounds an alarm and sends an alert when triggered by the vocal recognition of the child’s registered “danger word.” Through a partnership with Apple and Savethechildren.org, our final product resulted in safer kids and peace of mind.
Growing up, the Santa Claus I always saw was the jolly old white man with a white beard and red suit. In the mall, in movies and on Christmas cards, this fictional character of Santa Claus so many celebrated was always depicted as white. As a child, I could never have imagined that Santa Claus…
Instagram released several updates aimed at enabling its users to share their content outside of the platform. Image previews will now appear in tweets when Instagram posts from pubic accounts are shared to Twitter. Tweets with links to public Instagram posts will display image previews in Twitter cards with thumbnails, and the post’s caption will…
Instagram now allows users to prevent others from being able to embed their posts and profile on the web. Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram profile, tap the three lines in the top-right corner of the…
TikTok now allows creators in certain countries to upload videos in up to 1080p HD. Users can turn this setting on or off for each video they upload to the platform. Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Once you’re…
LinkedIn’s B2B Effectiveness Code defines b-to-b effectiveness, explains the impact of b-to-b creativity and notes what’s needed to make marketing creative a growth driver.
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