Nov
02
Meta Makes Changes to Marketing Strategy Amid Scandals
Posted in: UncategorizedAfter the social media giant auditioned agencies to manage its ad budget, underscoring its Madison Avenue ties, Spark Foundry won the business.
Nov
02
Circle K Goes Checkout-Free in 6 Arizona Stores
Posted in: UncategorizedConvenience store chain Circle K is partnering with startup Grabango to roll out checkout-free tech in six of the company’s Arizona locations. Grabango’s technology uses anonymized AI to track the items each customer picks up, then allows them to check out by scanning a barcode in an app as they leave the store. Circle K…
Nov
02
American Eagle Beefs Up In-House Fulfillment With Quiet Logistics Deal
Posted in: UncategorizedAs supply chain challenges persist, apparel retailer American Eagle Outfitters announced it is acquiring a supply chain startup, Quiet Logistics, for $350 million. The startup has provided fulfillment services for American Eagle for about a year. Quiet Logistics runs a network of warehouses in Boston, Chicago, Los Angeles, Dallas, St. Louis and Jacksonville, Florida. Per…
Nov
02
After the Pandemic, What Does the Future Hold for Events?
Posted in: UncategorizedIn the wake of the Covid-19 pandemic, we’ve seen a shift from in-person to virtual events. More recently, we have seen the rise of hybrid events. Although each event brings its own benefits, few believe the limitless audience of a virtual event is worth the in-person trade-off of a live event. Financial Times’ Orson Francescone…
Nov
02
10 Refreshing Pieces of Advice That Helped These Marketers Get to the Top
Posted in: UncategorizedWe study the greats in history because we want to know their stories, their paths–the keys to their success. We want to know the mentality it took to get to greatness. In our case specifically, we want to know–what is it that makes successful marketers tick? We asked the latest trailblazers featured on Adweek–what’s the…
Nov
02
How Cannabis Brands Can Make Their Holidays Merry and Profitable in 2021
Posted in: UncategorizedWhen it comes to cannabis sales and celebrations, there’s no bigger day of the year than April 20, followed closely by Green Wednesday, the day before Thanksgiving, when weed fans stock up on flower, edibles, beverages, tinctures and other THC-laced goodies. But in 2021 so far, a new four-day period has emerged as a bright…
Nov
02
Sick of Orange Juice That Tastes Like Dirty Pennies? Tropicana Toothpaste May Be the Solution
Posted in: UncategorizedIn 1824, the story goes, a dentist by the name of Peabody (first name unknown) decided he would improve the common formulations of toothpaste, which then consisted of ingredients like ground rock salt and burned crumbs. Peabody added something actually cleansing: soap. In time, as manufacturers adopted the recipe, the soap commonly took the form…
Nov
02
Netflix Rolls Out Its First Mobile Games, Including Two Stranger Things Titles
Posted in: UncategorizedNetflix is officially ready to compete with the likes of Fortnite, launching its expansion into the gaming world. Starting today, the streamer has rolled out five exclusive mobile games to all Android subscribers, including two based off its Stranger Things franchise. The offerings include Stranger Things: 1984 and Stranger Things 3: The Game from the…
Nov
02
Roccamore: #RoccamoreRespect
Posted in: Uncategorized
To communicate Roccamore’s line of sustainable shoes and tell how they contribute to our planet and wild life we created a series of handcrafted print ads inspired by classical naturalist illustrations.
Nov
02
As AR Booms, Pokémon Go Developer Niantic Has Big Plans
Posted in: UncategorizedAs augmented reality (AR) enjoys a surge of popularity during the pandemic, Niantic, the company behind the game Pok?mon Go, is eyeing new ways to expand its stake in a market that it, in many ways, pioneered. The company announced it is teaming with convenience store chain Circle K to turn 14,000 of the retailer’s…
Nov
02
Instagram: How to Use the Add Yours Sticker in Stories
Posted in: UncategorizedInstagram released an Add Yours sticker in Instagram Stories, which allows creators to turn their Stories posts into threads where other users can respond with their own content that matches a particular prompt. For instance, a creator may share an Add Yours prompt with the phrase “Outfit of the day,” which encourages other users to…
Nov
02
Tips from Kyra Media on Conquering TikTok
Posted in: UncategorizedJames Cadwallader is optimistic about the potential of TikTok, and he’s the first to admit it. “TikTok is going to eat the entire social media space,” the co-founder and chief creative officer told Adweek in a Tuesday morning session of Social Media Week London. “If you look at what’s going on in Asia on other…
Nov
02
Supply Chain Problems Are Less of an Obstacle for Retailers That Planned Ahead
Posted in: UncategorizedAs you’ve probably heard, the U.S. is experiencing significant supply chain disruptions. A drumbeat of coverage has pointed out this recurring challenge since the beginning of the pandemic, though the explanations for them have morphed over time. Now, the inability to get products where they need to go is blamed on bottlenecks at ocean ports…
Nov
02
Facebook Names Publicis Groupe’s Spark Foundry as Its Global Media Agency of Record
Posted in: UncategorizedFacebook has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March. The review initially included Publicis Groupe, Havas and incumbents WPP and Dentsu. GroupM’s Mindshare previously handled Facebook’s media business, but pulled out of the review in July. The high-profile review has been one of this…
Nov
02
As Measurement Looks Back, the TV Industry Should Look Ahead
Posted in: UncategorizedFor 70 years in this country, the television business has been driven by measurement, which has been provided almost exclusively by Nielsen. For decades, television shows, networks, careers and brands rose and fell based on one company’s ability to measure viewership, and the resulting economic activity unleashed through that core competency. Today, Nielsen is under…
Nov
02
Hotpack: Unleash Your Energy
Posted in: Uncategorized
‘ Unleash Your Energy ‘ is a series of weekend posters to energize our followers to enjoy their weekends with their favorite sports
Nov
02
De Beers: 'I do.'
Posted in: Uncategorized
The campaign is about expanding the meaning of the two iconic words ‘I do.’ in a powerful, authentic and unexpected way. ‘I do.’ embodies today’s new generation, committing not only to timeless wedding vows but also to all the things they believe in, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.
Nov
02
Buff Teddy Bears Protect a Family’s Home in Whimsical IKEA Campaign
Posted in: Uncategorized“Home is where the heart is,” the old saying goes, and that’s never been more true than now. After a lengthy quarantine due to the ongoing Covid-19 crisis, many consumers have spent more time in their own homes than ever before. IKEA’s new campaign, “Every Home Should Be a Haven,” is leaning into the sense…
Nov
02
Knix Drops a Banging Anthem, ‘Blood, Sweat & Pee,’ to Tout Its Leakproof Undies
Posted in: UncategorizedKnix, a fast-growing intimate apparel brand, has been rattling the cage of conventional players in the category since it debuted in 2013. In a new TV campaign, Knix sets its disruptive mission to music, featuring its size-inclusive underwear on diverse models and a banger straight out of the early aughts called “Blood, Sweat & Pee…
Nov
02
Victoria Beer Brings Its Twitter Back From the Dead to Celebrate Día de Muertos
Posted in: UncategorizedWith celebrations for D?a de Muertos well underway, many have already set up their ofrendas or alters for their loved ones. In a twist on tradition, one formerly deceased figure is returning to offer gifts to the most loyal among the living: the followers of a dormant Twitter account. Mexican beer brand Victoria is joining…
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