From Oct. 26-28, leaders from publishing and media came together to discuss the challenges and opportunities of the shifting technological landscape. Attendees learned how companies like Vox Media, The New York Times, Group Nine Media and Playboy, to name a few, are using technology to grow subscriptions and develop new ad revenue strategies. With three…
O YouTube anunciou na quarta-feira (10) uma mudança significativa – e bastante controversa – no modo de avaliar a recepção de vídeos em sua plataforma: a decisão de tornar a contagem de “dislike” uma métrica privada. Segundo o site Tech Crunch, o YouTube acredita que a mudança protegerá melhor os criadores de conteúdo de assédio …
Leia YouTube decide remover a contagem de “dislikes” em todos os vídeos na íntegra no B9.
Coca-Cola is on “a new journey” as a company in how it intends to engage and sell to consumers using online communications that will connect with people’s desire “to be together”–be it virtually or physically. With its main red label brand having released its “Real Magic” brand platform in October prior to the parent company…
As travelers begin planning their long-overdue vacations, brands and publishers are responding with custom advertising campaigns that reflect the new motivations of travelers, such as regenerative travel, undiscovered backyard gems and accessible international travel. Travel-advertising spend began to rebound in earnest this summer–after repeated uncertainty–for industry-adjacent publishers and many are now seeing their related revenues…
The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council today launched a new series of public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. The new PSAs, created pro bono by advertising agency Barbarian, are inspired by true stories of teens adopted from foster care to highlight how rewarding of an experience it is for both parents and teens.
“The launch of the new PSAs continues the campaign’s powerful work of sharing true and inspirational stories of teens adopted from foster care,” said Michelle Hillman, Chief Campaign Development Officer of the Ad Council. “Teens in foster care deserve love and support regardless of age and these stories show the impact that families truly have on teens adopted from foster care. It is our hope that this work continues to inspire and inform prospective parents of the lifelong rewards that can come from adopting a teen from foster care.”
If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog forms of advertising–out of home–Apple’s Tor Myhren can explain. Billboards and other “outdoor expressions” hold a special place in a transient world, said Myhren, Apple’s vp of marketing communications, during his Wednesday keynote speech at…
After the global success of Netflix series like Squid Game and Lupin, Disney+ is laying the groundwork for its own international hit. The streaming service, which saw a slight slowdown in subscription additions in Disney’s fourth quarter, is pouring additional resources into local and regional content around the world as it looks to grow its…
For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first ever brand campaign, Exos is aiming to restore a sense…
Regina Lim é uma estudante de design de origem malaia que recebeu a missão de cumprir um briefing conceitual para a embalagem do McLanche Feliz. Ela precisaria ser feita sem plástico, com materiais sustentáveis ??e usando aspectos de narrativa para educar as crianças sobre o meio ambiente – tudo isso, obviamente, sem esquecer da marca …
Leia Estudante cria conceito educativo para embalagem de McLanche Feliz na íntegra no B9.
O “Power 2 Game” é o primeiro reality show do segmento no Brasil e vai revelar novos pro-players para a equipe Flamengo eSports, time brasileiro de esportes eletrônicos vinculado à tradicional equipe de futebol, no jogo “League of Legends: Wild Rift”, da Riot Games. Uma parceria da Motorola com a BBL, o programa estreou no canal Bandsports, …
Leia “Power 2 Game”: reality gamer da Motorola estreia no Bandsports na íntegra no B9.
When it comes to music for the Latinx community, it’s more than just a song to dance to–it’s about understanding and appreciating the multitude of different Latin artists and genres that contribute to the culture. To celebrate the versatility of Latin music, Spotify launched the “Viva Latino” campaign. Using the slogan “elevando nuestra m?sica,” or…
The holiday shopping season is already in full swing on Pinterest. The company said holiday-related searches on its platform were up 43 times in August compared with August 2020, and the number of Pinners engaging with shopping surfaces on Pinterest has increased by more than 200% throughout the course of the year. Pinterest also cited…
The 2021 holidays are fast approaching, and many industries are preparing for a big year. With a significant number of shoppers intending to spend as much or more than they did last year, staying within budget may prove to be a struggle. Leading with the acknowledgment that the stress of the season can lead to…
A cosmic censor kept the characters on NBC’s The Good Place from cursing, but Kristen Bell’s Eleanor Shellstrop always found ways to express her feelings with words that sounded close to expletives. That humor is at the heart of a new spot from Shipt that kicks off a partnership with Bell running through 2022. The…
A princesa Diana sempre tentou proporcionar um pouco de normalidade para William e Harry quando crianças. Um desses momentos foi representado no filme “Spencer”, de Pablo Larraínfo, e que mostra Diana, interpretada por Kristen Stewart, saboreando um balde de KFC com os filhos. O KFC UK & Ireland gostou de estar em cena e, para …
Leia KFC lança suéter natalino inspirado no modelo que princesa Diana usava na íntegra no B9.
With a cautious return to travel and many consumers primed to spend as much or more during the 2021 holiday season than in 2020, cash back incentives have never been more timely. Additionally, references to classic Christmas films never go out of style. To that end, Chase Freedom Unlimited is getting into the spirit of…
(TrendHunter.com) The conceptual Whale Trailer Cabin has been designed by Hu Yong as a camping trailer solution for the Chinese market to help families explore their surrounding environment at their leisure in a…
Talvez isso não seja algo que chama a atenção quando assistimos a um desenho animado, mas os quadris largos são algo em comum nas personagens mulheres, como a Megara, de “Hércules”, a Mulher-elástica, de “Os Incríveis”, ou Juddy Hopps, a coelha de “Zootopia”. Mas, afinal, por que elas são desenhadas assim, com curvas? De acordo …
Leia Vídeo explica porque as mulheres das animações são desenhadas com quadris mais largos na íntegra no B9.
Tea time can be a relaxing moment of respite for many, but the process can also be very time consuming or even wasteful, depended on which kind of tea one uses. Lifelong tea drinker Sashee Chandran first noticed the drawbacks of using tea bags while working in Silicon Valley, like the weakened quality of the…
A few weeks after Netflix said it will begin reporting the total number of time that subscribers spend watching their TV series and movies as part of its shift in viewer metrics, CBS has briefly adopted a similar total-time-watched metric, to show its dominance among broadcasters. According to Nielsen Total Day data for the first…
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