For most people, SunnyD is synonymous with sticky fingers and childhood birthday parties. It’s something they probably haven’t thought about much since elementary school lunch. When the beverage brand launched a limited-edition line of streetwear on Sept. 29, however, it wasn’t concerned about most people. It made the merchandise for an eager group of young…
“At the very least, I feel vindicated,” the employee, Terra Field, wrote on Twitter.
Twitter is looking for a few good creators for its Twitter Spaces audio feature–roughly 150 good creators, to be specific. The social network began accepting applications Tuesday for Twitter Spaces Spark, an accelerator program to bolster emerging audio creators with financial, marketing and technical support. Twitter said roughly 150 creators in the U.S. will be…
The rise of streaming has altered the sports television landscape as much as any other programming. Rights to sports content are an important factor in the success of building a streaming platform that can appeal to wider audiences. CBS Sports Digital evp and general manager Jeff Gerttula and ESPN president of programming and original content…
Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it’s in the vein of “Closed course with professional drivers” or the tried-and-true “Don’t try this at home.” Occasionally it’s downright laughable to imagine someone But Ladder’s new ad for its life insurance not only follows an unexpected storyline for…
The New York Times announced this morning that it was seeking volunteers to beta test its newest experiment, an app called New York Times Audio, which will function as a clearinghouse for all the audio products under The Times’ banner, including its podcasts, read-aloud journalism, Audm-produced pieces and more. The app will also feature audio…
The American Dream is defined as “a happy way of living that is thought of by many Americans as something that can be achieved by anyone in the U.S. especially by working hard and becoming successful.” The dictionary version spells it out so clearly but the reality is the modern-day experience has been challenged by…
The percentage of adults aged 25 to 35 years old that have lived in their current home for less than two years has risen from 33.8% in 1960 to 45.3% as recently as 2017. With millennials moving more than previous generations, there is a growing need for flexible furnishing options. To that end, home decor…
In 2005, Shonda Rhimes’ production company Shondaland had its first series, the medical drama Grey’s Anatomy, premiere on ABC. Eighteen seasons, 16 years and 10 other TV series later, Rhimes is set on taking over television’s next frontier. “I really was looking towards the future of what television was. I was looking for another hurdle…
The real estate industry in 2021 has been unprecedented. There are more offers than ever on fewer homes. A higher proportion of the offers are all-cash. The racial ownership gap is at its highest since the final days of segregation. Exacerbating this further is a global pandemic in which working from anywhere is now the…
Twitter built on the carousel ads it introduced last November with the debut of multi-destination functionality for carousel ads driving users to websites. The social network said in a blog post that advertisers can diversify their messages by using unique headlines and URLs on each carousel card, and users can engage with multiple images or…
Facebook detailed a change in the way it counts people on its platform for the purposes of ads planning and measurement. Vice president of product marketing, ads Graham Mudd explained in a blog post that Facebook had been counting a person with multiple accounts as one person for ad purposes if their Facebook and Instagram…
The National Hockey League is back on Disney-owned networks for the first time in 17 years as the new season begins today, and the company is ready to take full advantage of its expansive rights deal. In March, Disney and the NHL struck a seven-year deal that made Disney properties the primary TV and streaming…
Instagram Reels ads placements can now be done via the Instagram Marketing API (application-programming interface). The platform said in a blog post that the option is available on all versions of the API, and an upgrade is not required. Nor is the use of a new endpoint required, as Instagram said the Reels ads placement…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient’s Paul Roberts talks ad fraud–staying ahead of it and keeping clients educated. Below, in his own words, he urges brands to look beyond its usual hiding spots. Digital and…
When the supernatural thriller series Evil premiered on CBS in September 2019, it became an instantly acclaimed hit among critics, who praised the writing and performances on the chilling series. Despite the praise, though, it struggled to find a linear audience–which is when ViacomCBS turned to Netflix to try an experiment. “We all in our…
Krispy Kreme has officially undergone its annual Halloween transformation. The global donut purveyor, which will be referred to as “Krispy Skreme” through the rest of October, is reanimating last year’s autumnal sharing-oriented sale and introducing some new donut designs. When October 2020 rolled around, Krispy Kreme decided on a fresh pandemic-ready approach with its “reverse…
It wasn’t too long ago that music lovers weren’t able to enjoy music the way it was meant to be–a full-body experience with other people. While some yearned to dance to their favorite artists at concerts, others missed the days of simply grooving along to an album with their friends. Since the pandemic, many have…
The crew at Twitter Marketing is apparently tired of hearing about the Snapchat Generation. Twitter Marketing wrote in a blog post, “Generation Z spends time on a variety of social media platforms, but their voices on Twitter are loud, proud, unfiltered and totally genuine. That’s why Twitter’s also one of the most valuable places for…
Instagram is testing a new feature that will alert users via notifications in their activity feed when the platform is experiencing outages or technical issues, and again when those problems are resolved. While this feature wouldn’t be very useful in the event of a major outage such as the one that impacted Facebook’s entire network…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
