Comscore is bringing on a new chief financial officer as it looks to make continued progress in the TV measurement space. Top line Jon Carpenter, who has been chief financial officer of Publishers Clearing House since 2016, will join Comscore beginning Nov 29, the company said today. “Jon’s world class background and leadership experience are…
For decades, organizations such as the Humane Society of the U.S. and People for the Ethical Treatment of Animals (PETA) have worked toward creating a more humane world for animals. But until recently, efforts to convince consumers, businesses and governments to ban the production and sale of fur largely fell on deaf ears. The pandemic,…
Agencies sometimes spend six months or more working on a pitch for a coveted potential client, only for that client to decide at the eleventh hour that the pitch will end in an auction over the phone–lowest fees win. New business execs at ad agencies characterized that process–which is commonly referred to as reverse auctions,…
When October rolls around, millions of Americans take comfort in the familiar harbingers of fall: The leaves turn colors, the sun sets earlier, Starbucks pours pumpkin spice lattes–and a six-block line forms outside the nearest Spirit Halloween. Odds are, in fact, that you’ve stood in that line yourself. Not only do 65% of adults now…
Before the credits to 1999’s The Best Man finished rolling at the theater, Kimberly Wilson was ready to mail her internship application to BET headquarters. Wilson was already looking for a career change when she saw actress Nia Long’s character, Jordan Armstrong, a music and TV producer at the network. “I remember looking at the…
Climate news seems to get bleaker by the day. From a Texas-sized island of plastic swirling in the Pacific Ocean to mountains of discarded clothing washing up on the shores of Ghana, consumers are paying attention. And they’re demanding action and accountability from brands. In response, brands are experimenting with new materials, processes and business…
This time of the year is not just about spooky antics. For many in the Mexican community, D?a de Muertos–or Day of the Dead–serves as a day of celebration and remembrance for family and friends that have passed away. In celebration of tradition, Patr?n and creative agency M Booth released a short film that tells…
The Media Rating Council accredited Pinterest Monday for two key metrics: display Pin impressions and display Pin clicks. The MRC is an independent nonprofit organization that sets standards for digital advertising, and Pinterest chief revenue officer Jon Kaplan said in a blog post that the accreditation means the platform met or exceeded compliance with industry…
In the run-up to COP26, the United Nations’ Climate Change Conference taking place in Glasgow from Oct. 31 to Nov. 12, numerous brands have been boasting of their environmental efforts and credentials. So it is unusual to hear the boss of an electric car company say candidly of his industry: “Electric cars are not clean.”…
O Instagram na última quarta-feira (20) inaugurou seu primeira campanha de marca no Brasil. Batizado de “Você Que Faz” e criado em parceria da Africa, a ação busca mostrar como a rede social impulsiona a cultura e promove diversidade ao permitir que os usuários explorem, se expressem, se inspirem uns nos outros, criem tendências e …
Leia Com “Você Que Faz”, Instagram lança primeira campanha no Brasil na íntegra no B9.
No início do ano, a Zoom assegurou que as legendas automáticas das transmissões estariam em breve liberadas para todos os usuários. A promessa foi cumprida, e agora não é mais necessário solicitar acesso à empresa, caso necessite da ferramenta. Então, quem estiver em uma reunião e quiser pedir ao organizador que ative a transcrição ao …
Leia Zoom libera recurso de legendas ao vivo para todos os usuários na íntegra no B9.
Malik Ducard is joining Pinterest as its first ever chief content officer. Ducard had been with YouTube since January 2011, holding several leadership roles and most recently serving as vice president of content partnerships, where he led development for some of the Google-owned video platform’s key corporate responsibility and public-interest partnership efforts in the areas…
Today’s brands have more access to data than ever before. While the benefits of customer data are clear, this abundance of information also comes with a unique set of challenges, including figuring out which data points derive the most impactful insights. At Adweek’s Digital Shift event, innovative marketing leaders from Hyundai, The Kellogg Company and…
O Spotify está empenhado na divulgação do podcast Mano a Mano, do rapper Mano Brown. O programa, que já recebeu Lula, Fernando Holiday, Karol Conká, Leci Brandão e outras personalidades, anda movimentando a audiência da plataforma, mas dessa vez, em vez de apostar em propagandas nas redes, ganhou uma ação out of home. A partir …
Leia Spotify transmite mensagem de Mano Brown nas ruas para divulgar Mano a Mano na íntegra no B9.
Dando continuidade à campanha “Vai no Novo” e à iniciativa da marca de promover o esporte de novas maneiras, a Nike nesta segunda (25) inaugurou uma colaboração virtual inusitada entre os jogadores Richarlison e Debinha com Any Malu, dita primeira influenciadora digital dos desenhos animados que a Cartoon Network move já há um tempo em …
Leia Nike junta Any Malu, Richarlison e Debinha em nova campanha na íntegra no B9.
Most shoppers likely associate Chico’s with baby boomers and Generation X, given the company’s marketing frequently features immaculately groomed models over the age of 30. But you may be surprised to learn the apparel retailer has been steadily gaining a following among millennials and Gen Z. In fact, the average age of its shoppers has…
(TrendHunter.com) The Velotric Discover Ebike is a sleek yet powerful transportation solution for avid explorers and commuters alike that would enable them to enjoy an impressive riding experience that doesn’t…
A Alexa está indo para a área da saúde. Segundo Liron Torres, líder global da Alexa Smart Properties, a pandemia fez com que alguns hospitais e lares de idosos procurassem a Amazon para ajudar a incluir a Alexa em suas rotinas. Isso porque o contato físico e presencial precisou diminuir e, conforme explicou ao The …
Leia Amazon anuncia programas da Alexa para hospitais e lares de idosos na íntegra no B9.
In celebration of our 2021 Hot List issue, we are joined this week by Adweek’s TV editor, Jason Lynch and media editor, Lucinda Southern to discuss all of this year’s honorees in TV, publishing and digital brands. Did your favorite show/network/creator make the list? Check out the full list here. Stream the new episode below,…
When spam hits your inbox, it might involve a Nigerian prince promising you millions of dollars or an email from PayPal that seems just a bit off. But what does it mean when Google designates a website as spam? The definition of web spam is a bit nebulous. With email, we know there’s something nefarious…
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