Outback anuncia serviço digital de reservas

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Os restaurantes Outback Steakhouse e Abbraccio anunciaram a implantação de uma facilidade digital muito pedida por seus clientes: agora é possível reservar mesas de forma online ou colocar o nome na lista de espera digital antes mesmo de sair de casa. Os serviços, criados pela Tagme, já estão disponíveis em todos os mais de 100 …

Leia Outback anuncia serviço digital de reservas na íntegra no B9.

Royal Navy Addresses Diversity Problem With Ad Starring a Sikh Recruit

Like other divisions of the military, the U.K.’s Royal Navy has long lacked diversity. Its new campaign is its latest attempt to welcome more diverse recruits and position itself as an inclusive organization. The ad, created by Engine Creative, features a young Sikh man called Lt. Raj, a serving Naval officer in the Submariner service….

Recycle plastic waste, not creative ideas / Une idée qui se conserve

THE ORIGINAL?
Fundacaõ Ondazul – Plastic pollution awareness – 2012
“Is it what you expect to find in the sea? Neither do the fishes”
Source : Ad Forum / ACT Responsible
Agency : Que Comunicaçao, Rio de Janeiro (Brazil)
LESS ORIGINAL
Pollution Awareness – 2021
“Your future seafood meal!”
Source : Adsoftheworld
Agency : Moneim + Gado (Egypt)

What marketers can learn from the viral 'hellion' dog adoption site

In July, Christine Clauder’s website for foster dog Hank went viral for its humor and foul language. Now, she still can’t get rid of Hank and she needs a job.

Budweiser Teams with UpWork to Celebrate Workers for Labor Day With Personalized Cans

It’s been a difficult time for everyone in work or seeking employment over the last 18 months. So, as Labor Day approaches, Budweiser and talent marketplace Upwork have partnered to create the ‘Raise a Bud’ campaign, which will aim to tell the stories of American workers–beginning with the release of a commemorative can. The holiday…

Flat-Packed Glamping Cabins – The Skyli Trekking Cabin Provides an Oasis in Extreme Weather (GALLERY)

(TrendHunter.com) The Skyli Trekking Cabin is a prefabricated glamping cabin. In Icelandic, Skyli means shelter, which is exactly what the flat-packed camper provides. It can shelter up to 15 campers at a time.

The…

3 ways artificial intelligence will change marketing forever

AI streamlines workflows, improves predictive capabilities and better accommodates customer demands.

VaccinAid by Oyo Hotels

Copywriter: Jatin Sangwan
Art Director: Tanushree Majumder
Creative Director: Rajat Agarwal
Copywriter: Satabisha Bhaumik
Creative Head: Prateek Suri
Copy Lead: Anissha Majumder
Global Brand Head: Mayur Hola

Apple Gives Ground in a Strategic Retreat From Strict App Store Rules

The company, under pressure from app developers and regulators, is making concessions while protecting lucrative parts of its App Store.

Cricket Wireless Launches a Campaign That Embraces HBCU Life

Filmmaker Ewurakua Dawson-Amoah recently said that much of her work is dedicated to showing young Black creatives that there is room for them in their respective industries, noting “a lot of us grow up thinking there’s not a space for us at the table.” A recent partnership between Dawson-Amoah and Cricket Wireless in support of…

How Sweetgreen Can Rid Itself of the Sour Taste It Left in People’s Mouths

Welcome to another episode of Survivor: Brand, where brands and their C-suites out-maneuver themselves after inserting their feet into their mouths. In this week’s episode, Sweetgreen CEO Jonathan Neman suggested in an Aug. 30 LinkedIn post that more than three in four Covid-19 hospitalizations are due to people being overweight or obese. As you can…

Inauguration Poet Amanda Gorman Is the Face of Estée Lauder—and a New Literacy Initiative

Making history has become the norm for poet and activist Amanda Gorman. In 2017, she was first-ever National Youth Poet Laureate. Last year, she became the youngest known poet to take part in a presidential inauguration. Now, she’s partnered with Est?e Lauder as the beauty brand’s first-ever Global Changemaker. As part of the partnership, Est?e…

SXSW could face boycotts in the wake of Texas abortion bill

 Some industry leaders are already calling on brands and agencies to stay away from the Austin event.

 

Twitter tem planos de permitir que usuários escondam tweets antigos

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Enquanto começa os testes com o Super Follow e um novo modo de segurança, o Twitter já planeja os próximos passos em termos de atualizar a plataforma de acordo com as necessidades de seus usuários – e isso aparentemente inclui permitir que publicações antigas sejam escondidas. De acordo com a Bloomberg, a companhia tem interesse …

Leia Twitter tem planos de permitir que usuários escondam tweets antigos na íntegra no B9.

As the Delta Variant Disrupts Labor Day Plans, Online Sales Could Benefit

As the highly contagious delta variant continues to spread, U.S. consumers are adjusting their plans for Labor Day, which traditionally marks the end of summer and includes long weekend getaways, trips to the beach and family barbecues. But a new survey from market research firm Numerator found that consumer concern about Covid-19 is on the…

Kim Kardashian and Gwyneth Paltrow Start a Sleep Competition

There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared…

Johannes Leonardo hires new chief talent officer from Roc Nation

Nicole Holland replaces Debra Sercy, who departed from the role in 2020.

Locast Shutting Down After Losing Court Battle With TV Networks

In a real David-versus-Goliath fight, the giant won.

How brands like Denny’s and United Airlines are using college football stars in 'NIL' era

College football is the first big marketing test for NIL rules.

 

Intérprete de Roy Kent, Brett Goldstein nega teoria de que personagem de “Ted Lasso” seria feito em CGI

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Enquanto a segunda temporada “Ted Lasso” segue dividindo o público entre quem suspira de alegria e quem revira os olhos para seus episódios cheios de otimismo, uma questão em torno de um dos personagens da série ganhou um pouco de tração nos últimos dias: a de que Roy Kent, o enfezado e carismático jogador veterano …

Leia Intérprete de Roy Kent, Brett Goldstein nega teoria de que personagem de “Ted Lasso” seria feito em CGI na íntegra no B9.