To promote its newly introduced plant-based Bac’n Bap offer, coffee chain Costa Coffee has turned to celebrity chef Gordon’s Ramsey’s lookalike as it celebrates the art of imitation. The fake cooking demonstration of the vegan bap, as presented by Martin Jordan doing a perfect imitation of the foul-mouthed Scottish chef from Hell’s Kitchen, began to…
As students get ready to go back to campus for the first time in over a year, experts believe there will be an uptick in sexual assault in what is considered to be a perfect storm of those experiencing campus life for the first time and older students wanting to make up for lost time.
To combat this, It’s On Us, the nation’s largest nonprofit program dedicated to college sexual assault prevention and survivor support, and independent creative agency Mekanism, have created a Back to School campaign to build awareness of bystander intervention education tactics.
To honor the 20th anniversary of 9/11, the Wunderman Thompson team, in collaboration with the 9/11 Day co-founders, brought together a historic group of 9/11 family members, first responders, recovery workers, survivors, veterans, and Gold Star family members. Taking inspiration from the Tribute in Light annual memorial, one by one, the 23 speakers step into the spotlight to share the feeling of unity that followed 9/11. They remind us to focus on kindness and to “never forget” what we are capable of doing together. The campaign challenges everyone to do a good deed to help others at 911Day.org.
The campaign pokes fun by creating a new condition based on the insight that being a parent of tweens and teens changes you emotionally and physically. For the first time, this campaign gives this coming-of-age parenting phase a name; “Parent Puberty”.
The campaign includes a 50-page illustrated guide to parent puberty called “I Feel Funny.” From odd urges to anxiety flashes, unexpected tingles, and worry sweats–this campaign brings awareness to the telltale signs of Parent Puberty.
From a national survey we discovered there’s currently a ‘self-care gap’ amongst women in the UK; they WANT to self-care but they’re NOT DOING it enough because they feel guilty putting themselves first. Using behavioural nudges and a healthy dose of humour we are shining a spotlight on what #self-care really is and reframing the way women look at it.
The COVID-19 pandemic made the life of the homeless even harder, so one of the largest marketplaces in Russia, Yandex.Market, came up with an idea to help them. We put the messages from cardboard signs used by the homeless on delivery boxes. Afterwards, certain customers received their online orders in boxes with these messages and had the opportunity to make a donation online or send essential items to Nochlezhka, Russia’s oldest charity providing assistance to homeless people. The project’s website was visited by more than 50% of all buyers who received these special boxes.
Petco is highlighting the importance of pet mental health as people return to offices and leave animals behind.
Pinterest teamed up with designer Sergio Hudson for New York Fashion Week this week. Hudson’s inspiration board is enabling Pinners to learn how a collection gets made directly from his studio, and they will have access to shop his fall and winter 2021 womenswear collections directly via the platform, as well as a behind-the-scenes look…
One of the stars of a new long-form ad for a brand called Chirp is a troll, but not the modern kind that writes hateful posts and purposely stirs up trouble. Instead, he’s a scruffy, pointy-eared troll out of a Grimm’s fairy tale who was literally born under a bridge and once ate people for…
Streaming platform Spotify made Release Radar the third always-on personalized playlist available for sponsorship worldwide, and fellow streaming service Disney+ was the first to bite. Release Radar, which is updated every Friday, has become one of the top three personalized playlists on Spotify in the Asia-Pacific region, Europe/Middle East/Africa, Latin America and North America, and…
Blue’s Clues taught us many lessons since it premiered 25 years ago, but earlier this week, Steve taught marketers everywhere a lesson in empathy. Anyone in their late 20s and early 30s probably remembers sitting on the floor of a living room mesmerized by a dog, Blue, and his best friend Steve. From a video…
Shang-Chi and the Legend of the Ten Rings, the latest superhero flick from Marvel, pummeled its early estimates and raked in nearly $100 million at the U.S. box office over the Labor Day weekend, making it one of the top-grossing movies of the year. While that’s an encouraging sign, the theater industry is still trying…
Now that the U.S. is officially out of Afghanistan, many of us fear for the hundreds of thousands of U.S.-affiliated Afghans facing uncertain futures. One reason brands should consider getting involved in the rescue effort is the role of brand purpose in driving growth across industries. Investing in social impact has become standard business practice,…
If you plan to stock up on (and ultimately hoard) all of your favorite snacks before lounging in front of the TV for the final season of Lucifer, Netflix’s devilish drama may have the ideal rewards card for you. To celebrate the show’s final season debut on Sept. 10, Netflix teamed up with agency Mischief…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
