Sep
10
Budweiser Pays Tribute to 9/11 With Commercial of Clydesdale Horses
Posted in: UncategorizedThe beer company trots out its Clydesdale horses for an ad that tries to be respectful while citing the brand.
Sep
10
Lil Nas X and Elton John Trade Wardrobes and Delivery Orders for Uber Eats
Posted in: UncategorizedLil Nas X is a multitalented entertainer who is especially skilled at two things: marketing and turning pop culture legends into collaborators. One of those icons is Elton John, who recently joined the rapper on a new song that will appear on both artists’ upcoming albums. Now, the pair has brought their budding friendship to…
Sep
10
VMLY&R New York names Beth Ann Kaminkow as CEO
Posted in: UncategorizedKaminkow replaces Jason Xenopoulos who is taking on a new role as global chief creative officer for WPP’s Ford account.
Sep
10
Apple’s App Store dealt blow by judge in Epic antitrust case
Posted in: UncategorizedJudge orders Apple to let developers steer buyers elsewhere.
Sep
10
Apple deve terminar 2021 com investimento de mais de US$ 500 milhões em marketing do Apple TV+
Posted in: Uncategorized
Prestes a completar dois anos no mercado, o Apple TV+ sem dúvida se mostra consolidado no disputado cenário do streaming. De piada e incerteza absoluta, o serviço da Apple chega à reta final de 2021 com uma série favorita ao Emmy de comédia e uma coleção pequena mas considerável de títulos populares ou com audiência …
Leia Apple deve terminar 2021 com investimento de mais de US$ 500 milhões em marketing do Apple TV+ na íntegra no B9.
Sep
10
Amid NFL Coverage and Her Apparel Line, Erin Andrews Is Still Not Busy Enough
Posted in: UncategorizedIn contrast to the moniker of the podcast she co-hosts, Erin Andrews isn’t “calming down.” But when it comes to the seemingly endless personal and business brand-building work Andrews has going on, she’s making the effort. In late August, the Fox Sports NFL sideline reporter was gearing up for the new football season, which for…
Sep
10
J Balvin stars in Dolby Atmos ad
Posted in: UncategorizedMTV Video Music Award nominee shares insight on his music.
Sep
10
Can sneakerheads save city retail?
Posted in: UncategorizedNew footwear stores bring in buyers with fitting technology or dance parties.
Sep
10
In Epic vs. Apple Court Fight, a Win for App Developers
Posted in: UncategorizedThe decision could have major implications for thousands of businesses that pay Apple billions of dollars each year.
Sep
10
Pepsi cria remake de “Grease” com Doja Cat
Posted in: Uncategorized
Para divulgar os novos sabores dos refrigerantes da marca, Pepsi convidou Doja Cat para criar um remake teatral do hit “You’re The One That I Want”, do filme “Grease”, clássico estrelado por John Travolta e Olivia Newton-John. A ação dá continuidade à longa relação da marca com artistas musicais, além de explorar a tendência crescente …
Leia Pepsi cria remake de “Grease” com Doja Cat na íntegra no B9.
Sep
10
Campanha do Itaú traz o MIBR, primeiro time campeão mundial de eSports do Brasil
Posted in: Uncategorized
O Itaú Unibanco anunciou uma parceria com o time de eSports mais antigo do Brasil, o MIBR. Para celebrar, a empresa traz um manifesto na voz do artista Rincon Sapiência, publicado nas redes sociais do MIBR e do banco. A ação é a primeira de uma série de conteúdos nos mais diferentes formatos a longo prazo, assim como benefícios …
Leia Campanha do Itaú traz o MIBR, primeiro time campeão mundial de eSports do Brasil na íntegra no B9.
Sep
10
PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs
Posted in: UncategorizedChess saw a resurgence during the Covid-19 lockdowns. In the U.K., for example, some chess websites and apps reported sign-up increases of 400%, while the Netflix show about a chess prodigy, The Queen’s Gambit, became a hit. PlayStation jumps on this trend in its latest global campaign, elevating what might be considered a quiet game…
Sep
10
Budweiser Pays Tribute to 9/11 With an Updated Commercial
Posted in: UncategorizedThe beer company trots out its Clydesdale horses for an ad that tries to be respectful while citing the brand.
Sep
10
Elton John e Lil Nas X estrelam juntos série de anúncios para Uber Eats
Posted in: Uncategorized
Elton John e Lil Nas X se uniram para a nova campanha glamourosa do Uber Eats. Criada pelo Special Group e dirigida por Guy Shelmerdine, a campanha segue o mote “Tonight I’ll be Eating”, lançado no ao passado, e apresenta a dupla promovendo as conveniências que envolvem o uso do aplicativo. Os três vídeos já …
Leia Elton John e Lil Nas X estrelam juntos série de anúncios para Uber Eats na íntegra no B9.
Sep
10
TikTok lança campanha com Galvão Bueno narrando vídeos de usuários
Posted in: Uncategorized
O TikTok fechou uma parceria com Galvão Bueno para promover a rede social como o lar dos amantes de futebol. A campanha #OndeATorcidaJoga, desenvolvida pela DPZ&T, vai oferecer uma oportunidade única: usuários da rede social poderão ter seus vídeos narrados pelo Galvão. Para participar, os usuários precisam apenas criar um vídeo com seu lance e …
Leia TikTok lança campanha com Galvão Bueno narrando vídeos de usuários na íntegra no B9.
Sep
10
Novo filme de Christopher Nolan vai contar história da bomba atômica, mas pode não ser lançado pela Warner Bros.
Posted in: Uncategorized
Para o bem e para o mal, Christopher Nolan é um dos cineastas mais influentes da atualidade, e todo novo lançamento do britânico atrai grande expectativa do público. Agora, após toda a confusão ao redor do lançamento de “Tenet” e suas brigas com a Warner e o HBO Max, o diretor finalmente já tem um …
Leia Novo filme de Christopher Nolan vai contar história da bomba atômica, mas pode não ser lançado pela Warner Bros. na íntegra no B9.
Sep
10
Sky Unveils a New Brand Whose Sole Purpose is to Fight Climate Change
Posted in: UncategorizedSky, the European media company part of Comcast, is not the first business to pledge to be net zero carbon by 2030, but it has launched an entirely new brand to help reduce the effects of climate change. The brand, called Sky Zero, launches with a major campaign on Sept. 10 that encourages people to…
Sep
10
How Havas Media Is Investing in Talent to Supercharge Its Data Capabilities
Posted in: UncategorizedHavas Media has made a concerted effort to bump up its data offerings lately, investing heavily in data, analytics and martech to provide more value for clients. To that end, it hired former Accenture global managing director Mike Bregman in May as chief data officer, who has quickly been building a team of specialists to…
Sep
10
The Marketing Practice Continues Growth With Acquisition of KingPin Communications
Posted in: UncategorizedA month after its acquisition of Omobono, b-to-b agency The Marketing Practice (TMP) has acquired media and audience insight business Kingpin Communications as the company continues its M&A strategy of growth. The latest acquisition, supported by private equity investor Horizon Capital, will see TMP strengthen its media, data and audience insights with 60 full-time members…
Sep
10
Twitter: How to Request Verification
Posted in: UncategorizedTwitter now allows users to request verification for their accounts. When a user’s profile is verified, the blue verified checkmark will be added. Our guide will show you how to request verification from within the Twitter mobile application. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap your profile picture…
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